Ray Berry

I’ve been in the content game for over ten years. 🤯 Starting off my career in a social media marketing agency, my team was responsible for the concept of social currency and the birth of content influencers—although, I’m not sure how much thanks I’ll win for that! After the agency, I transitioned through various social media and content roles, helping businesses scale their social followings, increase brand recognition, and win site visits by coupling bookmark-worthy content with winning SEO tactics. Today, I’m bootstrapping my own content agency: DSLX. As a dyslexic founder, I’ve made it the agency’s mission to empower dyslexic and minority group writers to write. We specialize in the tech sector and are filling it with diverse viewpoints, underrepresented talent, and unique human-centric storytelling that has ChatGPT and its siblings scrambling to compete. I can help you with: 🐝 Bootstrapping & building your own (content) agency 🐝 Building & scaling diverse content teams 🐝 Content strategy, SEO, and content writing 🐝 Training you, or your team, to write content leaves bots beaming and humans happy On the side, I'm a semi-pro beach volleyball player, a qualified yoga instructor, and an advocate for the LGBTQ+ community.

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  Bootstrapping

  I'm a freelancer turned solo agency owner. My agency, DSLX, has been profitable since day one, with zero funding, and a team of 45+ freelance and full-time employees.

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  Building a team

  I've been building diverse content teams for 10+ years. Most notably, I scaled an in-house content team from one designer and a social media intern to a team of 25+ people, covering 14 markets, and seven languages.

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  Content marketing

  I've helped businesses 10x their content ROI on content, working across markets, languages, and platforms. I can help you understand what great content looks like and how you can get it in front of your potential customers—without throwing money at the wall.

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  Copywriting

  In 10+ years of writing copy, localizing campaigns for multiple different markets, and having published my own work of fiction, I can comfortably say I know a thing or two about organizing the alphabet. What's more, as a dyslexic writer, I'm able to give you and your team a unique perspective on how you can improve your craft, grow into a more productive editor, and create copy that wins shares, hearts, and clicks.

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  SEO

  SEO is a fickle beast. I've seen so many brands do SEO wrong, writing for Google more than they're writing for their customers, and their domains have suffered for it. SEO is a combination of search engine tactics coupled with great content. I'm able to help you navigate that split and create an SEO content strategy that will win you pride of place on Google's podiums, while securing your brand's name and reputation in the minds of your ideal customers.

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  Social media

  I've managed a few accounts in my time, BBC Good Food, Nike, Calvin Klein, Lady Gaga, European Bartender School, and Remote Year—to name a few of my favorites. I've led campaigns that have won thousands of new followers, reached millions, and (most importantly) resulted in fantastic ROI. I've helped turned social media into one of the top lead-generation platforms for every account I've worked on.

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  Ahrefs

  4 years of experience

  We're using Ahrefs every day at DSLX to ensure we're better delivering on keyword strategies, technical audits, link opportunities, and keeping tabs on how our clients are performing in SERPs.

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  Google Analytics

  5 years of experience

  We use Google Analytics to ensure we can report on our content efforts and provide clients (and their internal stakeholders) with an accurate overview of how our content is performing.

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  Moz

  5 years of experience

  Big, big fans of Moz at DSLX! Moz is great for running keyword research, tracking article rankings, supporting site audits, and more. I'll often equip clients with a restricted budget with a few of Moz's free tools—they're a great resource for businesses looking to dip their toes into the seas of SEO for the first time. Come on in; the water's warm 😉

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  Twitter

  5 years of experience

  Twitter, LinkedIn, Instagram, Facebook (it's not dead), TikTok, you name it, I'm using it. Whether it's for my personal brand as an agency owner or my clients' businesses, I know my way around most social platforms and have solid experience growing all of them.

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  SEO

  I've worked in and with agencies throughout my time. Today, I am the founder and director of DSLX, a B2B SaaS content agency empowering dyslexic and minority group writers to write.

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  SaaS

  I've predominantly worked in the B2B SaaS world. My B2B SaaS content agency has worked with a mix of Travel Tech, HR Tech, UX/UI, and Ed Tech. The content we write often targets key decision-makers within businesses you want to win over.

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  SaaS

  I've worked with some leading SaaS brands including: Hotjar, TravelPerk, Levity, Codility, Maze, and more. I've helped these brands create content that wins them the eyeballs, clicks, and affinity they deserve.

• https://www.growthmentor.com/blog/bootstrapping-content-agency/
• https://www.growthmentor.com/blog/startup-mistakes/
• https://dslxcontent.com/translating-love-languages-workplaces/
• https://www.chameleon.io/blog/in-app-marketing