I advise companies and founders on how to manage and market their brands. I help businesses create their brand vision, GTM approach, and build a strong marketing engine to help their business scale. I work with founders and leaders to develop a clear framework for their ICP and GTM roadmap that supports their growth ambitions. As a Marketing Consultant, I support my clients with the following services: ✅ Fractional CMO and marketing leadership ✅ Organizational planning and development ✅ Marketing consulting and planning ✅ Go-to-market strategy ✅ Website optimization and content ✅ Brand strategy and product positioning ✅ Partner marketing and co-marketing ✅ Campaign management ✅ Digital transformation ✅ Startup fundraising: crafting your narrative and investor pitch Relevant Industries: logistics and operations | fintech | commerce | saas | healthtech | femtech | agtech | dtc | health and wellness WHAT CLIENTS ARE SAYING: "Rashel is a rare commodity in the marketing world - she combines a true grit for success with an intelligence and understanding of the marketing sector far beyond her peers. Rashel is agile, thoughtful, positive, energetic and results focused. I would have no hesitation in working with Rashel again. A true leader in the space." - Jo (Karen) Baker, Founder and CEO, ShipperHQ "When someone with Rashel's background enters the world of consulting, we should all jump at the chance to learn from her. Between her marketing work in finance, QSR, tech, and her entrepreneurial ventures - Rashel brings to the table a strong POV backed by in-the-field experience and a roll-up-your-sleeves attitude. Rashel helped us in the early stages of building our first marketing team post-Series A raise. Identifying the right roles, their responsibilities and going as far as working with them one-on-one, Rashel provided tremendous support during our time working together." - Rebecca Gill, CMO, ShopThing
Rashel Hariri
Marketing Consulting | Fractional Marketing Leader
Bio
I'm a marketing consultant and fractional marketing leader for startups and scaling businesses. I've spent 13+ years working at global organizations to help them develop marketing strategies to drive growth and awareness. I advise companies and founders on how to manage and market their brands. My approach is to work with startups to create their brand vision, GTM approach and build a strong marketing engine that will help their business scale. I work with founding teams to develop a clear framework for their ICP and GTM roadmap that supports their growth ambitions. Services: - Fractional CMO and marketing leadership - Organizational planning and development - Marketing consulting - Website optimization and content - GTM campaign strategy - Brand strategy - Partner marketing and co-marketing - Startup fundraising: crafting your narrative and investor pitch Happy clients include Prisync, ShipperHQ, Castapp, Float, ReturnBear, ShopThing, and more! I love working with ambitious and mission-driven founders! Let's chat.
Expertise
Building a team
I have over 14 years of experience building and leading high-performing teams with a strong culture. Hiring the right people for your startup is crucial to your success, I'll work with you to identify the resources gaps and how to get the best talent.
Go to market strategy
I've strategized and led GTM plans for companies of all sizes, from bootstrapped to billion-dollar businesses. Leaning into consumer insights, market research, and product planning to develop programs that will scale and generate revenue.
Idea validation
I work with brands and businesses to set up parameters and processes to test products in ideation, we'll talk about market conditions, competitors, product usage, beta testing and more!
Mindset coaching
If you're feeling stuck and have blockers, let's dissolve these issues together and get you on the right path to focus and develop your business. I work with a lot of startup founders and mindset can make or break your business, it's important to have a coach who can help you break through your blockers.
Personal branding
In the digital age, your personal brand is the key to unlock future opportunities for your career and business. If you are unsure where to start in your personal brand development and implementation journey, reach out and I can share a framework to get your started.
Product marketing
Whether you're in the early stages of launch or have a legacy product that needs updates and a relaunch, we will walk through the stages of your GTM, product planning, product development, target users, and marketing launch strategy and tactics.
Toolkit
Google Analytics
12 years of experienceAnalytics are crucial to understanding what is happening on your site, where your traffic is coming from, who's bouncing, which pages need updates or development, etc. We can dig into your GA and sort through the data.
Hubspot
12 years of experienceI've worked with Hubspot numerous times to create marketing campaigns, link tracking, and email flows. While the tool can be a pain due to its interface, we can get your setup and ready to ship your marketing plans.
Industries
Brand Marketing
Over 14 years of experience leading brand marketing initiatives across Food and Beverage, Banking, and Technology sectors to create brand recognition, awareness, and helping startups define and create their brand.
Experience
- SaaSB2BB2CE-CommerceArtificial IntelligenceAugmented RealityEdTechFinTechHealthTechLegalTechMarTechPropTechTravelTechVenture CapitalD2C
Led the Marketing strategy and deployment for ShipperHQ while creating the marketing roadmap, organizational structure, and hiring new resources.
SaaSB2B
A key driver for McDonald’s digital transformation through marketing programs and campaigns. Built and led the social media team and digital branding at McDonald's from the ground up. Strategically led and established McDonald's top performing digital marketing and media strategies. Established programs that accelerated the digital transformation of the organization. Created innovative product campaigns that resulted in increased sales and digital acquisition.
RestaurantsSocial Media Lead building content and social marketing opportunities to integrate with product marketing, CX, and public relations to amplify the brand, drive engagement, and create a unique value for consumers looking for a non-traditional banking alternative. Led and managed the social brand strategy for the transition from ING DIRECT to Tangerine Bank. • Social media training and coaching • Social media campaign management • Team lead for blogger relations and community engagement • Community Management: Facebook, Twitter, LinkedIn, Instagram, YouTube • Agency management for social media campaigns and digital executions • Crisis management • Managing co-op students and Interns
FinTech