Ranjini N Rao

Executive Leadership Coach , Wellness Arts Skills Facilitator and Mentor - Change,Growth Mindset & Marketing,Innovation

Bangalore, India (+05:30 UTC) Englishfrom Mumbai, India
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
15 reviews / 20 sessions
Thu
05
Next availability

Bio

My Areas of expertise and experience includes E2E digital marketing & performance metrics management, Cross border, collaboration with cross functional & global stakeholder and leveraging & navigating global matrix teams effectively, Digital marketing transformation projects, enhancing employee well-being & career development, fulfillment & operations management, Innovation consulting through discovery workshops using design thinking framework & tools, program management and deployment ,mentoring startups and executive coaching. Under the capacity of being a NASSCOM 10K Startups mentor, I spend time coaching CXO’s and tech teams on a quarterly basis with select startups on digital marketing strategy under Google for startups Accelerator Program. I had been selected as ‘AIM Mentor for Change’ under ATAL tinkering labs initiative and recently invited to become a Mentor for Sustainability Design Challenge for Students by Google. I am a trained global facilitator for People,Design,Product and Growth topics under GFS Accelerators Program. I have met with over 30+ startups in India and Globally to mentor them via Google . As a facilitator I have delivered over 650+ workshops in Design Thinking ,Life Skills topics for corporates and leadership development programs for Startups. I have worked with over 30+ logos from fortune 500 companies across the globe ranging from IT to Retail eCommerce to M&E industry for these topics.

Expertise

  • Building a team

    I have been in the B2B marketing space for more than 20+ years so working with teams and can provide advise on setting up teams for your startup or for expanding your teams too!

  • Content marketing

    I have worked with marketing teams at ibm.com .My role at IBM was not only a Digital web Program manager for content and lead generation across Hardware, Software and Consulting services but also Industry aligned content Developed digital content marketing strategies for Hw/Sw/Consultng/Services portfolios,web merchandising modules, Third party syndication campaigns (Paid and Organic), B2B Blogging/Keywords strategy for content marketing.

  • Customer success

    I have done several workshops facilitation with GoogleForStartups and various other accelerators for their startup Cohorts across the globe . Especially for Founding teams and their extended teams on Storytelling, Founder effectiveness, Problem Framing and Problem Solving tools/techniques etc over the last 5 years that goes into designing better experiences for your clients.

  • Growth marketing

    My conversations or approach is to first understand the problem and then determine what can be done to enhance the future state .These explorations could entail : -Define what growth means to the business/people/strategy/marketing/ technology -Exploring new ideas and new ways of growing. -Exploring marketing strategies. -Customer acquisitions -Whats working / What can be done better to improve certain areas in the sales / business/pipeline/marketing etc -Customer experiences

  • Mindset coaching

    Whether you are looking for challenging your assumptions or reprogramming your mind , I can support you through self discovery processes and tools. I have worked with over 100's of startup founders/leaders/business owners on discovering themselves through proven methods like NLP, Mandala arts, Unlocking Belief systems via EFT to developing awareness, resilience ,clarity.To leverage their strengths and identify your blindspots & personality.

  • Venting frustration

    I have been certified in Transaction Analysis 101 ,a Diploma holder for Counselling Psychology ,Double NLP practitioner certification and after undertaking several internationally accredited coaching credentials programs , I offer you a non judgemental space and confidential space for sharing your thoughts or feelings. Think of it as a sounding board or someone you can trust. I understand your challenges and needs.

Toolkit

  • Google Ads logo

    Google Ads

    20 years of experience

    At ibm.com and IBM Software group I have managed several campaigns around Google Adwords and had a team to manage the analytics and worked closely with digital agencies to monitor keyword performance and make necessary changes to the Keywords strategy.

  • KeywordTool.io logo

    KeywordTool.io

    21 years of experience

    I used to manage Google adwords performance and SEM / SEO campaigns for ibm.com/in and IBM Software Group . Also monitor Web analytics for 7 brands / IBM Software Enterprise Portfolio

  • LinkedIn logo

    LinkedIn

    18 years of experience

    I have the B2B knowledge and experience of working with Linkedin for customer acquisition , events promotions , Social Media engagement and influence programs .

Industries

  • Cloud Data Services

    I have the experience of mentoring Mobile Apps starts at MIETY Startup Hub and Google AppScale Academy . And also Web based SaaS startups with Google

  • Marketing

    Worked on several initiatives like demand generation,web optimisation,digital marketing strategies, brand website p/folio management/updation etc. at IBM . My expertise lies in 360 degree digital marketing for B2B segment

  • Data Visualization

    Mentored few startups in the space of computer vision and video analytics to arrive at a go - to - market strategy and pitch deck for investors. Helped them gain clarity on the industries and clients they needed to go after

  • Social CRM

    Worked with Digital Agencies like Digitas, WPP, Social@Ogilvy etc throughout my Digital marketing career for Enterprise B2B products.Areas were around Developing strategies for SEO/SEM/Web Content / Syndication, Third Party Advertising , Identifying Influencers )

Experience

  • IBM

    Strategy Consultant -Marketing (Customer Strategy & Innovation service line)
    •ibm.com

    • Delivery of digital marketing strategy services for global clients . Worked closely with IBM Global business development teams and developed key offerings for Strategy and Innovation Service line in Digital Marketing and Social Media strategy • Delivered projects around Analytics, Compettive Research work for Cloud Business,Innovation Ideas Jam,Design thinking frameworks based consulting assignments -included workshop facilitation and managing project execution for clients across M&E, CPG, Telecom , Manufacturing etc. • Also developed Design Thinking artefacts and contributed to Strategy Pitch decks , client proposals. • Manage customer wins and develop best practices across all IXM disciplines to build a one stop shop IXM services portfolio development by liasing with cross functional leads and APAC teams.

  • IBM

    Digital Marketing & Strategy for Ibm.com/in , Software Group
    •ibm.com

    • Developed and managed a comprehensive social media strategy, worked towards various campaigns and day-to-day activities aligned to marketing & business strategies. • Measured share of voice & reach via analytics, online advocacy, reviewing blog editorial, blogger & influencer-outreach efforts, drive special promotions for audience generation & engagement for key events. • Reviewed benchmark for social media programs and reported on effectiveness to marketing stakeholders. • Initiated the drive of an overall cross brand digital strategy & evangelism within business unit. • Generated leads, influenced revenue & applied innovative tools & techniques to optimize overall spend towards marketing campaigns that significantly impact on expense to revenue ratio. • Collaborated effectively with APAC & Global teams to deploy tools, technologies, processes & platforms that applied to local markets.

  • Godrej Techpacific India Pvt Ltd

    Customer relationship officer

    Managed a program named InnerCircle, an initiative for maintain relationship and customer satisfaction for Top 100 distributors/dealers/resellers in IT products. Also took care of escalations raised by the dealers/ founders on any matters pertaining to logistics to credit control to back to back order status and stocks allocation for their end users. Reported directly to the VP Sales and Marketing dotted line to CEO/COO/CFO/Business heads and function heads for resolution within 24 hours - 48 hours lead time.

    OtherE-CommerceB2B

  • Aptech Computers

    Student Relations

    Managed their operations and student relationships - etiquettes based trainings done as stretch role!

    EdTech
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