Mentor to early-stage edtech founders
EdTech
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Rachel Jordan
b2b k12 edtech marketing leader
Boston, United States (-05:00 UTC) Englishfrom Boston, United States
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
4.93
22 reviews / 39 sessions
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Next availability
Not available in the next 30 days
Bio
I specialize in complex b2b k12 edtech products and services -- growth, positioning, messaging, marketing strategy, marketing<>sales partnership, hiring and leadership. Book time with me if you'd like to get guidance on: -> addressing gaps or assumptions in your positioning strategy -> designing more impactful messaging -> building a story-driven education brand -> helping marketing and sales collaborate better -> align your team and leadership around your marketing or positioning strategy -> hire the right marketing talent at the right time in the right roles Looking forward to talking with you!
Expertise
Content marketing
Put educators at the center of your k12 education brand by building a story-driven content strategy that balances purpose, product, practice, and people.
Go to market strategy
This is the bulk of my expertise, especially in b2b k12 education brands. Positioning, messaging, growth experiments, overall go-to-market strategy, marketing strategy, content marketing, event-led growth, revenue and marketing operations ... it's all connected and it all stacks up for a healthy go-to-market strategy.
Marketing automation
I've worked in just about every platform. For the past few years, I've pretty much lived in HubSpot. When you hit a snag, talking it through with someone will get you farther much faster. Whether you're wrestling with ROI, figuring out how to build a scalable platform, or just getting your feet under you, I'm happy to share what I've learned.
Operations
Marketing and revenue operations -- growth operations -- are what make a go-to-market strategy work. The people, processes, and systems in place to measure and optimize what you're doing to grow.
Toolkit
Hubspot
11 years of experienceI live in HubSpot. Email marketing, landing pages, ROI reporting and dashboards, campaign planning, social media and ads management, HubDB, and more. I can help you learn it or understand how to scale with the right freelancers and agencies.
Industries
B2B
Complex b2b services & software in enterprise -- positioning, growth marketing, revenue marketing, content generation team leading, inbound marketing.
EdTech
As a mission-minded revenue marketing leader with experience driving growth for education-centered startup, enterprise, and nonprofit brands, I increase volume, velocity, and value of pipeline for complex sales cycles. Deep expertise in competitive brand positioning, message-market fit, scalable growth programs, people-firest brand & content experiences, and unified customer lifecycles.
Experience
First marketing hire; scaling the marketing practice through brand positioning, lead generation, and b2b, b2b2c, and b2c multi-channel programs with a growing marketing team.
Unify brand, marketing, sales, and customer experience for BoardOnTrack — the online governance platform that pairs SaaS & consulting to help charter school CEOs and boards govern effectively.
SaaSB2BEdTechHelped SaaS and service-based founders grow through scalable, sustainable, profitable marketing with a uniquely collaborative approach that solved founders’ most common barriers to growth.
Digital AgenciesEnterprise b2b marketing of complex suite of employer-sponsored family care and education support programs for Bright Horizons, a global leader in the space and a Fortune Best Company to Work For.
B2BFundraising and membership engagement campaigns for Unitarian Universalist Service Committee, a four-star Charity Navigator-rated global human rights organization
Other