Pratibha Jain

I have been the 1st demand gen/growth marketing leader at three of the companies I've worked at and have built my team from scratch. I have a lot of learnings from those experiences that I can share with anyone who is looking to start their growth marketing/demand gen function.

Database exhaustion is a real problem so it's important that the emails we send are targeted and relevant to the audience so it excites them to take the action we'd like them to take. This helps increase the open and click-through rate for the emails. This strategy is equally relevant for nurture emails as well.

I have extensive experience running growth marketing at B2B startups. A large part of my focus has been building the growth marketing engine, figuring out which marketing channels to start with, how to measure the marketing ROI and expand into other channels, and how to build the growth marketing team, martech stack, and budget to support that.

I have had oversight of the marketing operations function at several companies and can advise on which marketing metrics are important to measure, how to identify where leads maybe stuck in the funnel so you can action on it, which criteria to consider in setting up lead scoring, what marketing tools are needed based on the stage of your company, and more.

I have led global teams well before the pandemic and can share my insights on how to keep remote teams motivated and productive. My last company did not have an office - this wasn't owing to the pandemic but because the team was dispersed throughout the world so it didn't make sense to have an office anywhere. I used some tools and strategies that helped me lead a totally distributed team of 12 effectively! Happy to chat with you about how I achieved that.

As a growth marketing leader, Google Analytics has been a powerful tool to look at web analytics and impact of the search engine optimization efforts on the online performance of a company.

Hubspot is another marketing automation platform that I've used at a couple of companies for email marketing, newsletter sends, reporting on marketing metrics and email performance.

I have leveraged LinkedIn to establish the presence of a company, as a primary paid social channel to drive conversions, to run targeting ABM campaigns and to run retargeting programs.

I've used several BI tools like Looker and Tableau to bring data together from disparate sources in one view so it is easier to manipulate and draw insights from the data.

I've used Marketo at many companies to email and newsletter sends, set up the lead scoring rules, and to report out on the metrics and funnel performance.

Salesforce's acquisition of Pardot makes it a natural choice as the marketing automation platform is the company already has Salesforce as its CRM. Over the years, I've used Marketo, Hubspot and Pardot and am equally familiar with all of them.

All of the companies I've worked at have used Salesforce as the CRM so I have in-depth experience in Salesforce. Over the years, I've set up campaigns, reported on the performance of the campaigns, and leveraged the help of the marketing ops team to build out reports and dashboards that were used by teams across the organization.

I've used several BI tools like Looker and Tableau to bring data together from disparate sources in one view so it is easier to manipulate and draw insights from the data.

Trello has been very effective to use as a project management tool especially with geographically diverse teams so everybody can be on the same page on the status, dependencies, timelines and next steps for a project.