Pranay Rathod
Product Marketing, Digital Marketing, Demand Generation, SEO, Content, Startup Growth & Scale
Great call with Pranay! He had some great feedback and perspective on my product growth challenges. Highly recommended!
I just had a session with Pranay and was immensely impressed with his dedication and professionalism. Even though our session was initially planned for 30 minutes, he took an extra hour to listen and understand my concerns. He provided some critical points for consideration, which were invaluable. His vast experience across multiple sites makes his insights and advice valuable. His use of simple and friendly language stood out for me, making our interaction smooth and constructive. I highly recommend seeking advice from Pranay.
I had a great session with Pranay (on a Sunday!). He provided actionable insights on refining my ICP and identifying the best target segments for my video case study service. His advice on focusing on Series A and B SaaS companies, leveraging LinkedIn for outreach and thought leadership, and exploring agency partnerships was very helpful. He also helped me refine my positioning to better communicate the revenue-generating impact of case studies for different personas. Highly recommend Pranay for anyone looking to improve their B2B sales and marketing strategy!
Bio
I am a helper! I want to help you build lead generation campaigns, generate demand, acquire customers, accelerate your sales pipeline and build a great customer experience for your products and services. I have worked with software products, education services, real estate industry, e-commerce, D2C and many more. My expertise is in building digital marketing and product marketing campaigns and helping companies scale. I enjoy working with startups and understanding how they are bringing a change in their domains and equally love interacting with mature businesses and experienced professional to brainstorm new strategies that can disrupt or even add some new flavour to their existing systems and processes. I hope you would give me an opportunity to help you 😊
Expertise
Content marketing
Since I have been doing SEO for a lot of SaaS products so writing content, making content strategy, and then marketing the content has been one of my core job responsibilities throughout. I know how to create topics, choose the right keywords, optimize the content and promote it via the right channels to bring traffic.
Product marketing
I have 6+ years of experience growing tech products using multiple channels of digital marketing - Social media, SEO, Content, Email, and Performance. I specialize in building marketing strategies and identifying leakages that can be filled to optimize every dollar spent on marketing. And when I say Growth it is about Awareness, Acquisition, Activation, Retention, Revenue, and Referral for your product.
SEO
I have done SEO for a lot of tech products and have grown their traffic and organic leads multifold helping them reduce their spending on performance marketing. You can check out the detailed SEO results under my work experience section.
Toolkit
Ahrefs
7 years of experienceI have used Ahrefs for keyword research, exploring sites, competitor research, link building, and finding content gaps. Have also used it for site audits and batch analysis of URLs.
Google Analytics
9 years of experienceGoogle Analytics has been my go-to tool to analyze website traffic, sessions, users, bounce rate, and average time spent on pages, analyze various channels of marketing, understand ad performance, set goals, build funnels, and a lot more analysis as per the need and use-case.
Hotjar
8 years of experienceThis is an amazing tool that helps in analyzing the behavior of users on my landing pages by giving me insights on their scroll depth, click maps, analyzing CTAs, generating heatmaps, and user activity recordings.
Hubspot
9 years of experienceI have used HubSpot to manage contacts and set up automation using workflows of the tool which help in maintaining consistent communication with the prospects and keeping track of their various stages in the buyer's journey funnel.
Mailchimp
10 years of experienceHave used Mailchimp for email marketing, like sending product drip campaigns, newsletters to subscribers and products users, cold emailing, awareness and conversion mails and other mailing campaigns.
Semrush
9 years of experienceI have used SEMrush for keyword research, competitor research, backlink research, site audit, generating content ideas, rank tracking, analyzing traffic, and finding advertising opportunities.
Zoho
6 years of experienceI have used Zoho PageSense for things like A/B testing pages, their content, the CTAs, getting heatmaps, scroll maps, click maps, understanding page traffic, setting up pop-ups, and doing CRO.
Industries
SaaS
Worked with 4 B2B SaaS products: 1. Gridle - It was a team communication and collaboration software like Slack. 2. Clientjoy - It is a CRM for small businesses to help manage a client's full life cycle. 2. Hevo Data - It is an end-to-end data pipeline platform that enables you to pull data from all your sources to the warehouse. 3. WotNot (Chatbot) - It is a no-code chatbot that can be embedded on your website and in your products for communication with website visitors and product users.
Software
1. GoWofee (Proptech) - Built a B2C consumer tech startup and marketed the product on social media and website. Acquired 3 freemium customers. 2. Manipal Global (Education Services) - Achieved 16.40% growth in organic traffic and 27% in organic leads in one year. 3. ManipalMedace (Edtech) - Worked with the social media and content team to generate brand awareness.