Poyi

Hi there! I started my career as a graphic designer and transitioned into UX design. For the past 10 years, I've worked for companies of various size to help with branding, visual design, user interactions, and user research.

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  Design / UX

  I've been working as a UX designer with experiences leading design in a small startup as well as being an individual contributor at a larger design team. I think about design strategy, review user metrics, evaluate site designs, and work with various stakeholders to optimize the user experience and funnel.

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  Technology and tools

  I've used and have been keeping up with the latest tools on the market related to design and team process. Whether it is to mockup a static graphic, prototype a high-fidelity prototype, or to manage a team's roadmap, I can chat with you about picking the right tool to accomplish your goals faster.

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  Adobe Analytics

  17 years of experience

  I have been utilizing Adobe Analytics at various companies I worked at to capture and report customer data to inform product initiatives and design decisions.

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  Optimizely

  13 years of experience

  I've used Optimzely to create A/B testing experiments as part of the product/design exploration process to validate ideas as well as to drive higher conversion.

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  Wordpress

  16 years of experience

  I have experience working on multiple Wordpress sites from setting up the page hierarchy to designing and building out a complex Wordpress theme for companies.

• https://medium.com/@poyichen