Piotr Koprowski

Growth leader with a data-driven approach. Due to my background as a do-it-all marketer and extensive agency experience, I could work with various business models and marketing channels. I developed extensive expertise working with brands such as Monzo, Booking.com, Criteo, BOTE, Timeular, Playground Sessions and many others. I can help you with growth strategy, paid media ($10M+ spent), conversion rate optimization, user research, and analytics. As a growth strategist, I helped multiple companies shape their go-to-market strategies, create a growth model, and execute on growth strategies to achieve their goals.

• 

  Conversion rate optimisation

  I can help with analytics strategy & implementation, turning data into actionable insights, conducting heuristic analysis, and running experiments to increase different conversion metrics.

• 

  Go to market strategy

  I led go-to-market strategies for a variety of businesses, specializing in eCommerce and SaaS. Whether you're a startup or a growing company, I can help build a cohesive growth strategy that will help you achieve your goals.

• 

  Growth marketing

  I'm a strong believer in data-led business growth. Starting with quantitative data, user research, and translating learnings into hypotheses to test, growth methodology can help you greatly in achieving great results.

• 

  PPC strategies

  With over $10M spent on paid channels through different industries and platforms, I have a deep understanding of how to structure paid acquisition to drive performance and create learnings that are transferable to other parts of the business.

• 

  Asana

  11 years of experience

  I have worked with Asana for quite some time in different setups. I also have experience with planning and building marketing sprint system in this tool.

• 

  Facebook

  12 years of experience

  With over $7M spent on Facebook ads, I worked with over 50 different businesses from various industries to drive revenue through paid social. I have the most experience working with e-commerce, SaaS, and B2B businesses.

• 

  Google Analytics

  13 years of experience

  With a deep understanding of Google Analytics, I can help you with tracking implementation, choosing what should be tracked and why, forming a data-driven multi-channel growth strategy.

• 

  Google Data Studio

  9 years of experience

  Google Data Studio is my go-to for any data visualization project. I have experience building complex reports for e-commerce, SaaS & B2B businesses. If it's a simple channel data visualization, or a complex project with blending data to calculate custom metrics - been there done that.

• 

  Google Tag Manager

  10 years of experience

  This is one of my favorite tools in the Google universe. Using GTM you can add anything to your website or app. I'm very experienced with creating a website tracking plan and carrying it out in GTM.

• 

  Hotjar

  11 years of experience

  HotJar evolved quite in the last couple of years - from a simple heatmap/click map tool to a robust user research tool. Installing HotJar is one of the first things I always do when starting working with a new business.

• 

  Hubspot

  8 years of experience

  HubSpot is a leader in the industry for a good reason. It offers a lot of use cases for both Sales and Marketing. I can help the most with the marketing tools and sales enablement - lead qualification, goal setup, etc.

• 

  Mixpanel

  8 years of experience

  Mixpanel is my favorite Product Analytics tool (sorry Amplitude). I can help with the tracking plan, configuring your events and properties to get the most out of your data.

• 

  Supermetrics

  8 years of experience

  Supermetrics is my go-to data connector for Google Sheets and Data studio. With tons of data sources, it helps with centralizing reporting. I have built 50+ reports with this tool.

• 

  E-Commerce

  I have worked with multiple ecommerce stores across different dimensions. The biggest accomplishment in this area is to scale a D2C e-commerce from 2M to 22M in revenue within one year.

• 

  SaaS

  I scaled multiple SaaS businesses, solving different challenges to get there. Over the years I've had a pleasure working with businesses like: - Sastrify - Baraka - Timeular - Playground Sessions - Exago And many more.