Pierpaolo Maniglio

Director, Strategic Growth & Partnerships at Reuters | Digital Mktg | NEXT50 | 20 Rising Stars | Ex: Coca-Cola, Kellogg

NYC, United States (-05:00 UTC) English, Italianfrom Bari, Italy
Usually responds in 4 hours
$90 / hour
Price per hour
30 min
Time Blocks Available
5.00
10 reviews / 15 sessions
Sun
01
Next availability

What a wealth of experience PierPaolo brings along with his advice. He quickly grasped the nuances of Carrots&Cake and then we went cross platforms and discussed what we should focus on and why. Then he went deep with a few strategies we should test. And to top it off he recommended some tools we should trial! If there were a leaderboard for advice/min Pierpaolo would be at the top! Thanks, Pierpaolo.

Hamel Shah

Really patient, knowledgable and genuine. Down to earth personality makes it easy to communicate with what felt like a trusting friend after only the first session. Will be back to chat again next week!

Phillipe Adamtchek

Had a great discussion with Pierpaolo, covering the core focus of content partnerships, then expanding to wider acquisition and engagement. He mixed in previous experiences with ideation on my current challenges, which made for a very useful session. Thanks Pierpaolo!

Anthony Giordano

Bio

Pierpaolo is an enthusiastic and innovative digital leader who is passionate about all things social. A status quo challenger by nature, he’s been inspiring marketers on prestigious stages such as Social Media Week, NATO Experts Forum, Engage Prague and Digital Marketing World Forum. Pierpaolo currently works in publishing, leading strategic partnerships & social media strategy at Reuters in New York. Previously, he has covered several roles in brand marketing at world’s leading consumer companies like Coca-Cola and Kellogg’s across Europe. He has been included in the NEXT50 list by The Internationalist magazine and named among “20 Rising Stars” by The Gramercy Institute. He’s also a Global Marketing Exchange ambassador and Circle of Young Intrapreneurs NY chapter lead, promoting purpose-driven business ideas development within global organizations. Most acknowledged for expertise around: GROWTH & REVENUE DRIVING - leader in business transformation, with a solid track record of creating ongoing and incremental 7-figure revenue streams by championing a performance driven culture and sustainable business models BUSINESS & AUDIENCE DEVELOPMENT - having successfully managed global partnerships across Twitter, Facebook, Apple News, Google (YouTube), Microsoft, Amazon, Reddit and multiple others DIGITAL MARKETING & SOCIAL MEDIA STRATEGY - ranging from having led and executed the most iconic consumer campaigns for brands like Coca-Cola, Kellogg’s, to sound knowledge of Online Media & News distribution world OPERATIONAL EFFICIENCY - through cost optimization, optimal resource allocation, full financial planning ownership and process/workflow automation Other strengths include: Data & Analytics, Marketing & Sales Operations, PR & Comms, Team Building, Change Leadership, Innovation Champion, Strategic Partnerships, Financial Modeling, Mentoring & Coaching, Public Speaking, Consultative Approach, International Business, Audience Development, Content Monetization, Creative Process Management, Branding, Ad Tech, Revenue Optimization, Paid Media, OESP Strategy

Expertise

  • Growth marketing

    GROWTH & REVENUE DRIVING - leader in business transformation, with a solid track record of creating ongoing and incremental 7-figure revenue streams by championing a performance driven culture and sustainable business models

  • Idea validation

    I have been working with executive professionals and young intra-preneurs to validate business concepts, from initial idea to execution. I've led the NYC Leadership Team of The Circle of Intrapreneurs, a global movement designed to inspire, guide, develop and deliver purpose-driven business ideas from young social intrapreneurs in large, corporate organizations.

  • Product market fit

    BUSINESS MODEL , REVENUE MODEL & AUDIENCE/MARKET DEVELOPMENT - having successfully managed global partnerships across Twitter, Facebook, Apple News, Google (YouTube), Microsoft, Amazon, Reddit and multiple others

  • Social media

    DIGITAL MARKETING & SOCIAL MEDIA STRATEGY - ranging from having led and executed the most iconic consumer campaigns for brands like Coca-Cola, Kellogg’s, to sound knowledge of Online Media & News distribution world

Toolkit

  • Chartbeat logo

    Chartbeat

    11 years of experience

    Chartbeat is our main website analytics dashboard at Reuters - I am proficient with real-time data, historical trends, web and search bar add-on, Crowdtangle integration for social insights, etc.

  • Hootsuite logo

    Hootsuite

    14 years of experience

    I've been managing Coca-Cola real-time marketing, content publishing, analytics and community management using a variety of tools, including Hootsuite.

  • Salesforce logo

    Salesforce

    12 years of experience

    I have been using Salesforce extensively for sales opportunity tracking, pipeline management, budget and finance operations, business development over the years

Industries

  • Digital Media

    Bizdev Aud Dev Strategy Revenue and Financial modeling Content & Insights Brand Marketing Digital Media News & Editorial Consumer and Retail FMCG / CPG expertise

  • News

    Bizdev Aud Dev Strategy Revenue and Financial modeling Content & Insights Brand Marketing Digital Media News & Editorial Consumer and Retail FMCG / CPG expertise

Experience

  • Reuters

    Director, Off Platform Development & Social

    Leading strategy to grow all FAANG+ strategic partnerships, to distribute and monetize news content on 3rd party platforms. Responsible for developing the organization’s brand, commercial operations and audience across all off platform channels, driving 8-figure budget and growth also among: Twitter (Amplify, Sponsored Packages, automation), Facebook (Video, News tab, Instant Articles), Apple (News app monetization, Stocks), Google (YouTube), Microsoft (MSN), Amazon (Kindle), Reddit Key Responsibilities: • Driving brand presence and developing audience off platform. • Optimizing traffic with a data-driven approach to publishing, automation and content creation. • Driving all off platform channels operational efficiency through optimal resource allocation and cost optimization. • Leading innovation by leveraging cutting edge platform knowledge, consumer trends and strategic insights. Key Achievements: • Far exceeded increasing business goals multiple years in a row, with +178% vs global revenue targets in 2020. • Honored with a Business Transformation Award in 2021, as top business leader within Reuters consumer.

    Other

  • The Coca-Cola Company

    Social Media Manager jr. Italy - Central & Southern Europe

    Citizen Interaction Centre (CIC) team - Central & Southern Europe business unit - 23 Countries. Responsible for Italian “My Coke” social media brand presence. Tasked with driving digital brand engagement through leveraging real-time digital conversations in crafting and implementing effective content marketing amplification strategies. TASKS • Social Media Processes lead: Coordinating central digital team and local internal / external stakeholders (brand team, PAC, legal, SRA, digital agencies) to ensure consistency and simplify internal social media procedures. • Social Media Strategy and Content Amplification: - Content Management: Structure Editorial Calendars across platforms and generate local content to enrich plans relevancy Craft and execute local specific Social Media campaigns activation. Develop Real-Time Marketing content strategic inputs - Media Strategy optimization across channels, in coordination with Connection Planning Manager - Digital Brand PR and Influencer Strategy for content seeding and amplification - Community Management: Real-Time conversations management on owned and non-owned channels • Social CRM and Knowledge & Insights (Using major CRM, content management and analytics tools): - Social Media Monitoring - Web Listening - Active and Proactive Engagement - Reporting and qualitative/quantitative analysis (both Brand Marketing and Corporate topics) - Test and assess new tools

    Other

  • Kellogg Company

    Brand Manager Assistant

    Portfolio: Kellogg’s Extra, All-Bran, Optivita, Coco Pops (2nd brand in Italy). • Performed quantitative analysis: brand performance tracking using internal and external data (IRI, IHA, GFK). • Led brand development and all agency-coordinated marketing activities (Creatives, Digital, Media). • Involved in media planning, coordinating category events and the innovation process with HQ/regional teams. • Engaged in P&L reporting and forecasting, and budget allocation. Achievements: • New Product Development: Managed the launch of All-Bran Pepites, successfully reaching foreseen Weighted Distribution and volumes for Q1. • Managed co-marketing activities including Kellogg&Parmalat, “Wake up to breakfast” with Juventus F.C.

  • Venevision

    Digital Media Project Manager

    Development of online and digital media strategy to adapt the core business to tablets and mobile devices. • Competitive scenario and business model analysis - including YouTube, Netflix, HBO, Hulu. • LATAM market strategy development, targeting 353K customers in US territory. • Digital product development and analysis of media consumption in US

    Other

My best written content

© 2026 Growth Tonic LLC. All rights reserved.
Made within Glyfada