Phil Gamache

What’s up everyone, my name is Phil Gamache. I'm the Co-Founder of Humans of Martech a podcast/blog/newsletter about the marketers behind the tech. I'm a recovering B2B and B2C marketing leader with analytical and strategic skills. I have extensive skills in martech, automation and ops, CRO, analytics, experimentation, and deeply understanding customers to drive revenue. I’m based in Ottawa Canada and work remotely. I’ve worn many different marketing and growth hats throughout the last decade that spans different industries and sizes of companies, including B2B, B2c and B2B2C. I’ve notably been: - Director of Growth at WordPress.com and Automattic. You may have heard of WordPress, they power over 40% of all website on the Internet. - Director of Growth at Quit Genius (Rebranded to PelagoHealth), a healthtech startup conquering addiction - Head of marketing Operations at Close, a fully remote boostrapped team led by some of the smartest minds in SaaS sales, content marketing and SEO - Director of Marketing at Klipfolio, one of the most powerful BI tools for SMBs and startups I’ve also spent several years teaching University level students a post graduate certificate on digital marketing and marketing automation. I’m still in touch with several students from my teaching days and really enjoy helping them through career challenges and finding new opportunities. Things I’d love to chat about: - Podcasting, if you should do it and how. The gear, the tech, the time and everything in between. Building oe for your business or doing it to eventually go full time on it. - Content repurposing. How to leverage some nifty Claude prompts to convert long form audio and video into multiple blog psots, social posts, newsletter, images... - Career transition, job hunting, hiring - Productivity, working asynchronously

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  Content marketing

  I specialize in multi-channel content strategy, having built an audience through my tech podcast that I've strategically expanded across platforms. My expertise lies in maximizing content ROI through systematic repurposing - transforming long-form audio into engaging blog posts, email newsletters, and video clips optimized for YouTube and social media. This integrated approach consistently drives audience growth and engagement across multiple touchpoints.

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  Remote work

  Remote and async before it was cool. I've worked at two of the leading pioneers in the remote tech world. Close is a bootstrapped 70+ person 100% remote team spread across 15+ countries and Automattic is a 4,000 person 100% remote team spread across 70+ countries. From documentation, over communication and team meetups, I love this space. Here are my thoughts on compelling async work https://humansofmartech.com/2021/05/11/33-what-is-async-work-and-is-it-truly-attainable/

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  Customer.io

  7 years of experience

  Easily my top choice for Marketing Automation. CIO is the most beautiful tool but also extremely powerful. The team there is also a bunch of great humans. I can go on and on about the templating language, the webhook functionality... love it.

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  SaaS

  Focused on driving the adoption and growth of WordPress.com by leveraging data, experimentation, and optimization to identify and test new growth opportunities. Designed experiments across the funnel with multiple marketing channels aimed at driving more sign-ups, active users, expansion, retention and better experiences for customers. Lead research efforts to better understand customer journeys to improve the development of nurture, onboarding, upsell/cross sell, and advocacy campaigns.

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  Marketing Automation

  Klipfolio is a dashboard tool for marketers. During my 3 years at Klipfolio, I led the marketing automation team (Senior Manager) followed by the whole digital marketing team (Director). I led a team of 5 and our objective was to grow revenue and increase conversion rates across the funnel. I owned lead gen targets and shared trial targets with sales. We redefined demand generation, lifecycle + lead scoring and the entire sales process.

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  Health Care

  Quit Genius is the #1 digital clinic for substance addictions. When it comes to addiction, too many people are still dying from deaths that are avoidable, and this has only been accelerated through the pandemic. The personalised digital approach taken by Quit Genius is particularly exciting because it’s highly effective at changing behaviours and is ultimately saving lives.

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  Podcast

  5 year journey building Humans of Martech. Now my full time gig, proudly sponsored by Knak, Customer.io, RevenueHero and Census. Check it out humansofmartech.com. On the show we talk to the smartest minds who work at the intersection of marketing, technology, data, privacy and AI. You'll hear from real stories, mindful strategies and marketers that work in the trenches. If you’re serious about carving a craft in one of the most exciting and in demand industries.

• https://humansofmartech.com/2023/03/07/67-how-a-marketing-roadmap-can-keep-your-team-focused/
• https://humansofmartech.com/2023/02/22/66-a-guide-to-data-models-and-dynamic-dashboards-for-marketers/
• https://humansofmartech.com/2023/02/03/65-it-takes-a-village-to-build-a-dashboard/
• https://humansofmartech.com/2022/04/26/56-a-blueprint-for-getting-a-job-at-a-company-you-love/
• https://humansofmartech.com/2021/08/24/48-when-to-quit-your-job-and-follow-your-north-star/
• https://humansofmartech.com/2021/08/03/45-an-alternative-to-the-t-shaped-marketer/
• https://humansofmartech.com/2021/07/20/43-theres-a-domain-reputation-behind-every-email/
• https://humansofmartech.com/2021/06/29/40-sustainable-growth-marketing-experimentation/
• https://humansofmartech.com/2021/06/15/38-how-skilled-do-you-need-to-be-at-marketing-reporting/
• https://humansofmartech.com/2021/05/18/34-email-marketing-audits-part-1-for-the-love-of-understanding-your-audience/
• https://humansofmartech.com/2021/05/11/33-what-is-async-work-and-is-it-truly-attainable/
• https://humansofmartech.com/2021/05/04/32-is-the-future-of-martech-no-code/