SaaS & E-Commerce Marketing Strategist
👋 Hi, I'm Petr. With 17+ years of expertise in SaaS and e-commerce targeting B2C and SMB audiences, I leverage insights from leading marketing efforts across 21 countries, including the US, Canada, and much of the EU. I specialize in marketing strategy, scalable growth, and enhancing profitability. I've consulted a broad range of global startups and scale-ups across sectors such as SaaS, e-commerce, marketplaces, health tech, food delivery, and organizational development, among others, both independently and through GrowthMentor. I offer advisory in: 1️⃣ Strategy Development and Alignment: Crafting brand and marketing strategies that resonate with customer needs, respond to market developments, and align with core business goals. 2️⃣ Strategic Scaling and Expansion: Developing marketing strategies that drive sustainable growth, guiding new market entry, and steering towards scalable success. 3️⃣ Marketing Efficiency: Maximizing the cost-effectiveness of marketing efforts without compromising quality and reach. I look forward to speaking with you!
I've successfully launched and established two brands across several international markets.
I've established marketing organizations and built marketing teams from scratch. I've mentored teams of 20+ marketers.
I've used Figma to ensure brand consistency across various marketing and digital assets. I find it excellent for facilitating the creation and prototyping process, allowing for rapid iterations, and ensuring that all visual content aligns with the brand strategy.
Miro has been an invaluable tool for driving collaborative strategy sessions and operational planning across my roles. It helps me visualize marketing funnels and customer journey maps and has been crucial for aligning cross-functional teams toward common strategic goals across multiple companies where I have worked.
I've leveraged TikTok in various roles to launch campaigns that tap into its dynamic, trend-driven environment, maximize brand exposure, and engage younger demographics. Its algorithmic targeting has been key in accelerating brand growth by driving visibility in key global markets.
I've used UserTesting to gain insights into customer preferences and behavior across both SaaS and e-commerce verticals. This tool has helped me optimize customer touchpoints and ensure that my marketing strategies resonate well with target audiences.
I've used Zendesk to drive customer service interactions and support positive brand images while working at the Trivago brand, part of Expedia Group.
I've used Adobe Analytics to gather and analyze data on customer interactions across digital platforms at two companies. These insights have been vital for understanding consumer behavior, optimizing marketing campaigns, and identifying opportunities for business growth and increased profitability.
Google Ads has been a critical tool in my strategy toolbox for driving targeted traffic and acquiring new customers through cost-effective pay-per-click campaigns at all companies I've worked with. I use it to reach specific audience segments, driving conversions and achieving a positive ROI.
I've used Bing Ads to complement Google Ads, mostly in the US and Canada, to expand reach and capture additional market share. This platform offers targeted niche demographics at lower competition and cost.
I've used Facebook's robust targeting tools to execute precise and scalable ad campaigns across various companies. This platform has enabled me to segment large audiences and deliver customized marketing messages, which have aided our engagement and lead generation efforts.
Google Analytics has been fundamental in my approach to tracking the effectiveness of online marketing strategies and understanding user engagement on websites across different roles.
YouTube has been a primary channel for online video in multiple roles, used to expand reach and increase engagement. It's crucial for storytelling and providing value that supports customer conversion and retention strategies across different organizations.
Achieved a 28% acceleration in new customer revenue and a 16% growth in repeat business year over year while leading marketing for a diverse portfolio of SaaS and e-commerce products across a total of 12 countries, orchestrating marketing channels, and the brand, creative, and merchandising functions, as well as mentoring a geographically-distributed team.
Established the marketing function for GoBe, Royal Caribbean's first e-commerce brand, by formulating its US strategy, steering product marketing through the definition of over 50 features based on customer insights, launching new marketing channels, developing a dedicated team, and onboarding with external agencies, resulting in a 67% increase in new customer acquisition and a 53% reduction in acquisition costs year-over-year, while also integrating content marketing, SEO, social media, email, merchandising, and PR into a unified strategy that boosted organic traffic growth by 98% annually.
Marketing Strategy Manager, Hotels.com Enhanced Expedia's top revenue-generating brand by fine-tuning audience profiles, implementing new messaging, overhauling the integrated marketing calendar planning in the US and Canada, driving integrated marketing campaigns, optimizing performance, and managing cross-functional projects, including a new product launch. Marketing Lead & Country Manager, Trivago Introduced the brand across 7 countries, achieving top positions in brand awareness and an average 235% annual growth in new customers, by localizing brand strategy, creating country-specific marketing strategies, launching and scaling diverse marketing channels, and building a dedicated marketing team, all while managing the P&L for each country.
Increased print and online readership by introducing new features and supplements, while overseeing the marketing and advertising sections of the weekly trade publication "Marketing & Media" and leading a team of 5 writers.
Developed positioning for a new e-book and online learning materials brand while implementing marketing programs and campaigns for new and parent company brands.
Managed marketing campaigns and other initiatives, ultimately progressing to complete campaign management for renowned clients such as the beer brand Pilsner Urquell and the Finale Film Festival.