Peter Song
Linkedin Personal Branding Coach & Founder Led Social Selling Content and Strategy
Bio
Personal Branding and Founder-led Social Selling for business leaders, entrepreneurs and ecommerce brand owners. I specialize in helping B2B & DTC founders grow their presence on social media (primarily Linkedin) through content-led personal branding. I’ve created and published 70+ short-form videos on LinkedIn breaking down paid ads, messaging, and funnel strategy. I also led content strategy and distribution for a founder client, overseeing 300+ posts that directly led to inbound leads, podcast invites, speaking engagements, and an overall surge in brand visibility.
Expertise
Content marketing
I’ve led content strategies across both B2B and B2C—from writing SEO-optimized blog content that drove 58M+ impressions annually, to producing 150+ LinkedIn pieces that generated 640K+ impressions and positioned a B2B SaaS brand as a thought leader.
Imposter syndrome
I help founders overcome imposter syndrome on video by giving them simple storytelling frameworks that make it easy to speak with clarity and confidence. Instead of trying to sound like an expert, I show them how to share real experiences that resonate.
Mindset coaching
I help founders shift their mindset from self-doubt to clarity so they can show up consistently and confidently online. Because if you don’t believe your story matters, no strategy will make it land.
Personal branding
Whether you’re trying to attract customers, close outbound deals faster, or establish yourself as a category authority or thought leader—I can help you design a personal content engine that drives business outcomes.
Toolkit
LinkedIn
10 years of experienceI help founders build authentic personal brands and drive founder-led social selling on LinkedIn—so they can attract leads, build trust, and grow without paid ads.
Industries
Personal Branding
I help founders build personal brands that reflect who they are and what they stand for—so they attract the right audience without faking it. A strong personal brand builds trust before the first call ever happens.