Pete Walton
Mentor for Google & Meta Ads | Founder of Topo Growth | Former Googler and Startup Founder
Bio
I’m a former Googler with eight years of experience helping startups and e-commerce/lead generation companies grow. Before Google, I was on the founding team of several startups, driving growth from the ground up. My approach combines high-level strategy with getting into the gritty nuts and bolts. I’m passionate about growth and product-market fit, and I’d love to connect on any of the following: - Developing and optimizing Google Ads and Meta Ads accounts - Improving CAC and Return on Ad Spend - Increasing customer Lifetime Value through non-paid channels - Crafting effective marketing strategies
Expertise
PPC strategies
I've worked with hundreds of businesses and startups to build and scale successful Google Ad campaigns. This includes working with ecommerce, lead generation, and local businesses.
Toolkit
Google Analytics
12 years of experienceGoogle Analytics is a great tool to get a picture of your web traffic mix, mapping your conversion funnel, and validating other sources of data. It's essential for many businesses to get a bird eye view of what's happening with their marketing.