Pete Boyle
Growth strategy with a focus on copywriting and clearer communication
Bio
Yo, I'm Pete. Based in London, UK and the founder of GrowthModels.co and DeRev.co. I've had 10 years in growth, first as a copywriter, then as a conversion specialist, finally as a strategist and CMO. Here are a few career wins. - Helped grow Recart from $3000 MRR to $230,000 MRR within 18 months - Helped Jumper.ai generate an email list of 16,000 qualified leads within 24 months through organic traffic - Helped Tipster’s Portal generate 9037 new customers within a 3 month period - Mapped out the launch plan of a brand new product in the health and fitness space to a cold audience of 5,000 people generating just under $14,000 in week 1 with sales projected to be 6-figures within 1 year - Consulted and managed the launch of a new tech offer in the weight loss space which is now generating hundreds of new users per week - Creation and sale of my own biz opp offers to create a 6-figure income My history is in copywriting and clear communication. Now, I look not just at single elements like sales pages, but on the entire journey. My biggest wins have come not from optimising a single asset like a sales page to be the best in class, but from making the journey for the customer as seamless as possible. You need to assess the threat level of each action you're asking them to take when moving from complete stranger to paying customer. And you need to alleviate the fears and create a journey that makes them want to continue to the next step. A lot of folk overlook Yes Ladders in marketing to their detriment. I've generated far greater results by looking at the journey as a hole over optimising singular elements. I'll help you identify the bottlenecks in your current strategy and outline what I think would be best to test to widen those bottlenecks.
Expertise
Bootstrapping
Over the years I've grown several of my own companies without funding to low and mid 6-figures in different industries and with different offers. I've also helped others generate 5 and 6-figure campaigns with no funding.
Content marketing
I've worked as head of content and chief copywriter for several brands. Heading up and growing content teams to help secure several #1 spots in the SERPs and drive high conversion rates.
Copywriting
Worked as a long time as a freelance copywriter helping brands of all sizes from small independent creators to HubSpot generate better conversions and sales from their sales copy.
Email marketing
As a copywriter, I spent the vast majority of my time improving sales pages and email sequences. I mean, email has the highest ROI - so why wouldn't you focus there?
Growth marketing
I now spend the vast majority of my time helping brands build better growth marketing strategies to hit their next milestone. And on one of my businesses, all I do is analyse the best growth marketing strategies out there. It's helped me create multiple profitable strategies.
Idea validation
One of the biggest steps I took to help me make more money from my own products was devising a better idea validation process. I can share with you the best methods I've found.
Product launches
As a solopreneur I've had the fortune to launch multiple products of my own design and creation. I've failed a lot, but I've also succeeded more than a few times. I can help you avoid the mistakes I made when launching failed products.
User research
Great copywriting always begins with user research. When working as a copywriter I spearheaded multiple user research campaigns to help us get the angles and language needed to attract new users.
Toolkit
ActiveCampaign
12 years of experienceUsed ActiveCanmpaign for my own businesses at one point and have used it with multiple client businesses over the years. A solid ESP choice for serious marketers.
Drip
9 years of experienceI've used Drip as my own ESP for the last few years and it's helped me drive thousands of dollars in revenue for my own brand and offers. I'm continuing to use it for the foreseeable future.
Industries
SaaS
Worked with dozens of SaaS brands over the years. both B2C and B2B. I help them design better marketing strategies with a focus on content/copy and messaging to better show their key benefits.