Peiran Yu

hi there! I'm Pei and I'd like to introduce myself as - Creative - I believe creativity frees us. I love the fun of it too. I started a creativity training boot camp for young kids when I was in college. Now it helps me greatly with generating a large volume of ideas for growth experiments. Analytical - I was naturally drawn to learn statistics and information technology in college (that was before data analytics was a "thing" and not that many people were in the analytics function). I strengthened my analytical muscle further at my first job as a lead analyst in comScore dealing with big data. Now it helps me uncover insights from data to fuel substantial growth at startups. Bold - Leaving my own country at age 15 for an adventure was just a start. I don't stop at or let people stop me at "that doesn't seem possible." It makes me always want to set stretch growth goals. As a Chinese working outside of China, I'm also all-time curious about how Chinese startups design their growth tactics. I'd say I do have a vantage point to observe and compare - at depth - tactics across Chinese, American, MENA, and other tech ecosystem players. I'm happy to share and answer your questions about things in the Chinese market if you are interested. For what it's worth - I love all things related to music. I helped a band grow before too (some called me a "promoter").

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  Conversion rate optimisation

  All the way from optimizing conversion rates within your mid-funnel product or CRM side of experiences to within your top-funnel acquisition channels.

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  Growth marketing

  Growth marketing campaigns are different from just marketing campaigns in that there can be multiple touchpoints resulting in more complexity, and their iterations are data driven. I am good at and absolutely enjoy designing viral campaigns the way a PM would prototype and design a product feature.

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  Product analytics

  Analytics is my superpower. I have a successful track record of helping startups identify their aha moments and other growth opportunities within products.

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  Customer.io

  6 years of experience

  I used customer.io for a few months to design the automated drip emails for transactional communications at a SaaS company. It was not a complicated tool.

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  Google Data Studio

  6 years of experience

  I created a growth master dashboard to reflect all the "network effect" metrics mentioned in Andrew Chen's book <the Cold Start Problem>. I enjoyed how you can easily import data from other platforms into it.

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  Hubspot

  6 years of experience

  I have used it at two startups. I'm quite familiar with most of its features. At one company I worked with a CRM specialist and the team to design the pipelines for our SaaS customers; at the other, I worked with a content person and used extensively its drip email features.

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  MySQL

  15 years of experience

  I have used SQL a lot since my first job at comScore as a data analyst back in 2012. Then I used it in almost all of the startups I worked at to help me extract insights.

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  Python

  7 years of experience

  I have first learned how to use Python to automate some SQL scripts. When I got more familiar with the tool, I started using it for more complex calculations and visualizations.

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  Tableau

  8 years of experience

  I have used Tableau as a reader and as a creator. This is a tool that one of the unicorn companies I worked at used. I have created various charts to automatically reflect our core growth metrics across many markets.

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  Zapier

  6 years of experience

  I have used Zapier to connect many things. Zapier is a very easy to learn but powerful tool. It helped me create automatic Slack notifications sent directly to the sales team when new activity happened on HubSpot. It helped bring the otherwise not so attentive sales team to HubSpot and reduced friction greatly.

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  Machine Learning

  I'm currently enrolled in a Data Science master degree at Northwestern University specializing in AI. I have used machine learning in various companies for various aspects of growth, such as segmenting for churned users etc.