Pedro Marzagão

CMO & Growth Marketer (B2B SaaS)

Lisbon, Portugal (+00:00 UTC) Portuguese, Spanish, Englishfrom Lisbon, Portugal
Usually responds in 3 days
Free
Price per hour
30 min
Time Blocks Available
5.00
6 reviews / 10 sessions
Wed
11
Next availability

Bio

Former Googler, founder, and Marketing leader passionate about leveraging AI, automation, and organic traffic to generate sustainable inbound. Marketing Executive with 15+ years of experience driving demand generation, leading and scaling teams, and optimizing multi-million-euro budgets for high-growth B2B SaaS and digital businesses. Proven expertise in performance marketing, lifecycle marketing, and product-led growth (PLG), with a track record of delivering 3x revenue growth, improving marketing ROI by 700%, and executing high-impact go-to-market (GTM) strategies. Adept at leading global marketing, growing marketing teams, overseeing international expansion, and aligning marketing with business objectives to accelerate ARR growth.

Expertise

  • Content marketing

    Have defined the strategy, and coordinated the development and editorial plan for several blogs. Can help you understand the rationale behind a content strategy and how to start implementing one for visible results in just a little over 3 months.

  • Marketing automation

    Have set up several automation systems in multiple companies. Can help you think about how to integrate different tools and optimize existing processes with automation.

  • PPC strategies

    Have over 14 years of experience setting up performance channels from Google Ads (Search, Display, and Video on Youtube), Facebook, LinkedIn, and Twitter. Can help you choose which channel to start with and understand where can you get better results for the stage your company is in.

  • Product marketing

    Product Marketing is all about communicating how you are solving your audience's pain points. I have gone through 2 re-brands and developed 5 websites and 3 educative content portals from scratch. Have a question on how to communicate with your target audience? Let's chat!

Toolkit

  • Google Ads logo

    Google Ads

    17 years of experience

    I've managed hundreds of campaigns since my time at Google. From setting it up from scratch, to optimising structure for international campaigns, ecommerce set up and direct CRM integration for bid optimisation.

  • Ahrefs logo

    Ahrefs

    10 years of experience

    The best SEO tool for any business that wants to generate Inbound traffic. Have experience in setting it up from the ground up, creating reports, dashboards and pull keyword lists into spreadsheets with Supermetrics. Very useful for website audits too and to keep you up to date with anything that breaks.

  • Drip logo

    Drip

    11 years of experience

    One of the first great marketing tools I've worked with a couple of years back. Initial setup and configuration. Set up content scoring and personalized lead nurturing automation.

  • Geckoboard logo

    Geckoboard

    9 years of experience

    Set up basic dashboards, and integrations with spreadsheets and Pipedrive. A simple dashboard solution for an early-stage metrics report to showcase on a daily standup.

  • Google Tag Manager logo

    Google Tag Manager

    13 years of experience

    Must have tool on my tool belt. Together with a few other apps such as Zapier and Google Sheets, it allows you to have plenty of hacks in place without the need to disturb you tech team with tag implementations.

  • Hubspot logo

    Hubspot

    7 years of experience

    Initial set up, set up deep automation with 3rd party integrations for contact cleanup, lead scoring, content scoring, email sequences (activation, retention) and nurturing flows.

  • Mailchimp logo

    Mailchimp

    12 years of experience

    The basic email tool for any Marketer is a must know. Not a CRM but enables early-stage businesses to get away with a complete email tool that can be integrated with a basic CRM like Pipedrive.

  • Unbounce logo

    Unbounce

    12 years of experience

    Set it up from scratch and managed several campaigns using dedicated landing pages with their respective AB tests. Very powerful to use together with search campaigns as it allows you to have a single page with dynamic elements that change based on parameters set in the url.

Industries

  • SaaS

    Over 7 years experience developing demand generation and channel marketing for different SaaS businesses from different industries and funding rounds.

  • B2B

    15 years experience developing Marketing and Product Marketing strategies for over a dozen B2B businesses from different industries, size and funding rounds.

  • FinTech

    2 years experience developing the Marketing function for Layer, a SaaS solution for Finance teams. Website launch, Product hunt launch, Paid and Content channels activities.

Experience

  • Softr

    Growth Marketing Lead
    •softr.io

    · Refactored existing Paid Search, expanding structure for scaling and optimizing bidding and developing dynamic landing pages. Managing over 50k monthly spend. · Built the first Growth actuals vs forecast report and geared our efforts towards measurable impact with multiple tracking improvements. · Implemented multiple lifecycle email sequences (Primary + Secondary + Terciary onboarding, Cancellation and Reactivation flows). · Experimented with paid social (LinkedIn + Facebook) · Developed and implemented a content strategy leveraging AI content generation to fill in the gaps in our regular content output. Left to work on the development of MeetPoe (side business).

    IT InfrastructureSaaSB2BWeb DevelopmentWeb design

  • Layer GmbH

    Growth Marketing Lead
    •golayer.io

    Layer is a productivity tool for Excel and Google Sheets, targeting mostly Corporate Finance individuals and their collaborative use cases. As a Growth Marketing Lead at Layer, I'm responsible for increasing the number of users actively using the Layer platform. Currently with a special focus on the acquisition front via both Performance and Content experiments and initiatives. - Rescoped and coordinated the launch of a new website and content platform. - Set the ground strategy for our content efforts for which we are currently bringing in over 30k visitors per month just after a couple of months of being live with several keywords hitting first page results on Google. - Set up Hubspot as our CRM and automated email sequences for personalized nurturing, activation, and churn prevention. - Brought Layer out of the Beta stage and led the initial waitlist efforts for the launch of the Layer Google Sheets extension.

    SaaSB2B

  • Cleverclip

    Chief Marketing Officer (B2B)
    •cleverclipstudios.com

    Cleverclip is a creative agency focusing on premium explainer videos. Focused on the Swiss market, it was looking to expand its operations to Germany and France. I was hired to lead customer acquisition and brand by shaping up the Marketing function. What was the role: Coordinate all Marketing activities for an expansion to France and Germany. What did I do on the day to day: Plan and execute an international expansion SEO strategy. Revamped the company's website in 3 different languages. Launched a high cadency blog and video platform. Launched an Outbound Sales program. Planned a local awards event in Switzerland (Unfold). What learnings did I take: How to work remotely. How to plan an international expansion and how to work in a multi-country-language inbound strategy.

    B2B

  • Mobidea (Olamobile)

    Marketing Director
    •mobidea.com

    Mobidea is a mobile affiliate business. My role was to launch the marketing function from scratch. Grew and led a marketing team from zero to 10. What did I do on the day-to-day: Create a solid brand concept for Mobidea. Completely revamped their website, and launched our inbound channel together with a high cadence educational blog which went on to be considered the best educational platform for affiliates. Experimented with different performance channels, growth hacking, and communities. Grew the marketing team from zero to 10 people. (3 designers, 1 FE Dev, 1 Content, 1 SEO, 1 Community, 1 Performance, 1 Project Manager).

    MarTech

  • Uniplaces

    Supply & Content Projects Marketing Manager
    •uniplaces.com

    Uniplaces is an accommodation marketplace. An "Airbnb for students". Gave students an easy way to book their stay when moving on an exchange to a different country. Gave landlords a more flexible tenancy period and often higher returns per rental than their local markets. What was the role: Lead the Marketing function for Landlords What did I do on the day to day: Set up a self service platform to reduce the time to onboard new landlords from 30 to 5 days. Helped launching the professional photography service. Experimented several performance channels and offline channels in 5 different countries (PT, ES, IT, FR, UK). Launched a content portal for landlords which became the number one inbound lead source. Launched a pilot ABM program targeting student residencies. What learnings did I take: How a startup works, and how it doesn't. How to market to more traditional audiences. How to do outbound sales.

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