Pedro Goes
CEO and Founder @ InEvent.
Pedro helped me zero in on the pricing model and sales channels most likely to move the needle. I’m planning to test a few, but his firsthand insights gave me a clear starting point and a practical way to apply what’s worked for him to my business.
Great to hear Pedro's insights in the event industry and get some feedback on what should be my priority focus areas in developing my own value proposition. Especially appreciated the chance to share ideas with a Founder in a similar space. Thanks!
Bio
Previously I started a company in college where he had more than 10,000 monthly active paying users. I also won the 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner. InEvent, an integrated end-to-end platform for events, training and travel, providing companies with briefing, budget, template workflows, check-in, access control, data management, forms, websites, communication, live interactions and digital services, all compliant with GDPR, SOC 2 and ISO 27001. Companies who use and recommend include Amazon, Coca-Cola, KPMG, Santander, Unilever, Embraer, Bayer, MSD Merck, Merz, Cielo, Claro, Pearson, Stefanini, and others.
Expertise
Advice on funding
I've raised over 5 million dollars for our business in just less than 18 months, by attending the Y Combinator program in Sillicon Valley as part of the YC S19 class.
Bootstrapping
We bootstrapped from $0 to > $1mi ARR in less than 3 years. I know how to run your company on low budget and no external investment. Specially for enterprise deals!
Customer success
I've been selling - How to get the budget approved - How to manage multiple stakeholders - How to deal with compliance and infosec - How to deliver the right implementation - How to select the right support channels - How to deliver follow the sun support - How to deliver support in multiple languages - How to balance onsite vs remote support - How to get local partner support.
Sales
I've been doing sales for the last 8 years. - Start your first sales by reaching out to people - Finding people on LinkedIn - Searching customers on Google - Sending personalized emails - Asking for referrals - Building the sales team
Toolkit
jQuery
19 years of experienceBuilt all our websites using jQuery, including inevent.com and many of our other platforms. Understand advanced queries and also how to scale usage over modules.
PHP
19 years of experienceI created my first website when I was in high school and it soon became a huge server with over 10,000 paying users. My challenge was learning the new skills while scaling the servers.
Pipedrive
13 years of experienceI started using Pipedrive in 2014 and since then we have added multiple API integrations and also external plugins using Zapier to enable quick workflows.
Zapier
12 years of experienceWe have been using Zapier for a while and I learned the tricks to pulling data from other sources when the main trigger is not available by default on the selected integration.
Industries
Software
Pedro Góes is currently the CEO of InEvent. InEvent is a Y Combinator venture backed company providing an event, marketing and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Unilever, Boeing, Embraer and Citibank. Previously Pedro started a company in college where he had more than 10,000 monthly active paying users. He is a Y Combinator Alumni, a 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner.
Event Management
InEvent, an integrated end-to-end platform for events, training and travel, providing companies with briefing, budget, template workflows, check-in, access control, data management, forms, websites, communication, live interactions and digital services, all compliant with GDPR, SOC 2 and ISO 27001. Companies who use and recommend include Amazon, Coca-Cola, KPMG, Santander, Unilever, Embraer, Bayer, MSD Merck, Merz, Cielo, Claro, Pearson, Stefanini, and others.