
Pawel Sokolowski
Co-founder CONTADU (Content Intelligence Platform @contadu.com)
Bio
I have the pleasure of working with small businesses and corporations, helping them to make new contacts and generate sales in the areas of new technologies and social media. I'm a big fan of Growth Marketing strategies where you test and scale in lean methodology. If You want to know more about GH look at Alistair Croll it's my (not only one) guru ;) Free time I invest at conferences and expos to learn from other people's and develop and grow my own business. The software I use to work with: - Google: Analytics, Search Console, Tag Manager, Optimize, Data Studio - Optimizely, Intercom, Hotjar, PIWIK, Omniture - Hubspot, Active Campaigns, Salesforce, - Adobe suite, Sketch, Canva, various UX testing software like WhatUsersDo - Ahrefs, SemRush, DeepCrawl, OnPage, Screaming Frog and some other technical SEO tools
Expertise
Content marketing
Co-founder of CONTAI (https://cont.ai). Using AI to enrich communications with ideal customers, discover user intent, respond on typical questions in a certain topic. Content operations and optimisation based on AI-driven recommendations.
SEO
Co-founder of Clusteric. 15+ SEO / SXO experience in multinational corporations and startups. Working on SEO strategy with user intent in mind. Competition analyses, go to market strategy and market research. Using AI with semantical support.
Technology and tools
If you are struggling to find affordable tech stack to flourish startup I'm able to help. During my experience in different startups, we compared dozens of different tools pros and cons. This action is a simple as problem+budget => best tool answer.
Toolkit
ActiveCampaign
11 years of experienceWe are using AC as automation software for drip and educational campaigns. recently AC added chat option, it's a nice to have, as it can be combined with user actions on website and triggers.
ActiveCampaign
11 years of experienceWe are using AC as automation software for drip and educational campaigns. recently AC added chat option, it's a nice to have, as it can be combined with user actions on website and triggers.
Ahrefs
13 years of experienceWorking with Ahrefs data sets on large projects. Combining GSC and Ahrefs data to build meaningful recommendations, not only in link-building strategy.
GetResponse
13 years of experienceUsed for very basic campaigns with small customers, but we know its powerful and have additional options. Consider GetResponce if you need a very quick start.
Google Data Studio
9 years of experienceBuilding dashboards in GDS with data connectors from Google Analytics, Facebook, Google Ads. Also using 3rd party connectors like SuperMetrics to connect external data sources.
Hubspot
14 years of experienceIt's an everyday tool in some companies I'm working with where I'm responsible for SEO, CM and MA. Has a lot of pros and cons. Multilanguage websites, drip campaigns, etc - will be an issue as you have to keep this as separate flows. For one language its a good choice.
Industries
Natural Language Processing
Helping humans and machines to understand each-other with latest AI technology. Covering SEO expertise combined with language processing and statistical models.