I provide RevOps Advisory Services to B2B startups and scaleups (Seed to Series B) across Europe and the United States
management consultingbusiness developmentBusiness Intelligence
Pawel Nical
Founder of RevTech Accelerator | Empowering RevOps & GTM Experts Worldwide | Clay Community Lead for Europe
Warsaw, Poland (+01:00 UTC) English, Polishfrom Warsaw, Poland
Usually responds in 2 days
$100 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
21 reviews / 26 sessions
Thu
05
Next availability
Pawel might be the GOAT of outbound. Honestly, the most information-dense knowledge drop of all time. Super inspired - thank you so much. Really knew his tools and tactics. Thank you Pawel.
benjamin glass
Amazing session, Pawel is super experienced with RevOps so I recommend him to anyone who's thinking about building a scalable growth systems in their orgs. He's also a super kind and friendly person that takes time to understands your business challenges and propose solutions.
Adam Wesolowski
I had an excellent session with Pawel! We dove into RevOps and discussed the pros and cons of starting an agency versus freelancing. He's incredibly knowledgeable and, honestly, one of the best mentors I’ve spoken with. Pawel also inspired me to focus more on personal branding and leverage my expertise with Clay. I’ll definitely be scheduling another call with him in the future!
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Marijn Kouw
Bio
I am a Founder & Executive Advisor with 10+ years of experience in Revenue Operations, GTM Strategy, and Strategic Consulting. My expertise spans B2B SaaS Growth, Outbound System Design, RevTech Stack Architecture, and Go-to-Market Orchestration. As Head of RevOps at Nethone (2020–23), I built the function from the ground up and scaled it to a team of nine. I also co-led the company’s growth from Seed to Series A (USD 6.7 M) and through its strategic acquisition by Mangopay & Advent International PE (EUR 75 M). In 2025, I launched RevTech Accelerator – a selective mentorship program helping GTM and RevOps experts build top-tier advisory businesses. I also lead the Clay Community in Europe, growing the RevTech ecosystem and partnering with leading GTM SaaS platforms to drive tech-enabled business innovation.
Expertise
Revops
I have 5+ years of experience in RevOps leadership and advisory roles. As a Head of RevOps at Nethone (2020-23), I have built the RevOps function from scratch and scaled it to a highly effective team of 7. Since April 2023, I am running a Strategic RevOps Advisory practice. To date, I have led 10+ RevOps transformation projects, covering Recurring Revenue Architecture, Customer Journey Optimization, RevOps Function Implementation, RevOps Roadmapping, Process Design and Tech Stack Development.
Toolkit
Apollo
4 years of experienceI implemented Apollo at various B2B companies to streamline multi-channel outbound workflows for the sellers and founders. I also use Apollo API with Clay and other tools for custom data enrichment.
Instantly.ai
4 years of experienceI've built advanced email deliverability and outreach automation infrastructures with Instantly.ai, including mailboxes warm-up, cold email campaigns design, web visitors reveal setup and API integrations with Clay.
Smartlead.ai
4 years of experienceI've built advanced email deliverability and outreach automation infrastructures using Smartlead.ai, including mailboxes warm-up, cold email campaigns design and API integrations with Clay.
Clay
4 years of experienceI am an official Clay Partner & Certified Expert with hands-on experience in developing custom outbound strategies and workflows. My experience includes: 100+ outbound campaigns designed with Clay for 5+ clients (B2B SaaS and Digital Agencies), integrations with other revtech stack (Smartlead, Apollo, FullEnrich, etc.), use of advanced features, such as GPT-4 prompts engineering, logic-based formulas and custom APIs.
Notion
7 years of experienceI've designed highly effective project management systems in Notion using integrated databases, replicable templates and automation features. I also use Notion to create dedicated collaboration workspaces for my advisory clients, streamlining roadmap planning, projects & tasks management, as well as resources exchange.
Ocean.io
4 years of experienceI have an extensive experience of using Ocean.io for account and lead lists building based on precise lookalike searches and niche industries mapping.
Salesforce
6 years of experienceI've been a Salesforce Sales Cloud admin in the past and have directly managed a CRM team at a B2B SaaS scale-up as a Head of RevOps. I have also worked on several process automation projects as a RevOps advisor in close collaboration with Salesforce Architects and Developers.
Experience
Leading Clay Community development across Europe in close collaboration with the HQ in New York. Driving community-led business growth and increasing user engagement across the region by launching Clay Clubs in new countries and cities, co-organising meetups and workshops, onboarding local hosts, and facilitating best practices sharing across the regions.
Business Information SystemsSales AutomationB2BLead generation
• Partnered with one of the leading RevOps consultancies in Europe as a senior advisor • Delivered revenue transformation projects for 5+ B2B SaaS companies at Series A-C stages
management consultingbusiness development
• Built a high-performing RevOps function from scratch and scaled the team from 1 to 7 people in less than 2 years • Played a strategic role in growing Nethone from Seed stage, through Series A (USD 6.7M) and up to a Strategic Acquisition by Mangopay backed by Advent International (EUR 75M injected into the Group) • Co-developed a new GTM Strategy in close cooperation with the CEO and VP of Sales, improving market focus and business scalability • Strengthened the outbound channel by introducing SDR and Market Intelligence functions and building effective outbound processes & tech stack
Cyber SecurityB2BSaaSFraud Detection
• Led a go-to-market strategy project in Southeast Asia which facilitated the expansion into 3 new industries and strengthened cooperation across the regions • Identified new high-potential verticals to approach in the SEA market - researched and analyzed Airline, OTA, Food Delivery and Gaming industries • Collected best practices from LATAM, MENA and CEE regions, and conducted related training sessions for SEA employees
Ad RetargetingAdvertisingMarketing AutomationB2BSaaS