Paulina Szymanska

Hi, I'm Paulina, and I have over a decade of experience as a digital marketing expert. During my career, I have had the opportunity to work in various sectors, including media agencies, corporations, and startups. My passion for startups led me to take on the challenge of being the first marketing hire at a seed-stage company, where I established the marketing foundations and generated leads. I also had the privilege of making a significant impact on a high-growth B2B SaaS Fintech company by utilizing my skills and expertise to support their success. Today, I am happy to offer my services as a consultant to help you tackle new challenges and opportunities. With my experience and expertise, I can provide you with advice and guidance that is tailored to your specific needs. I can help you with a wide range of marketing services, including developing a Go-To-Market plan, building a robust inbound engine, generating demand and qualified leads, setting KPIs and benchmarks, and improving your website's conversion rate and customer funnel. I have hands-on experience with building multi-channel campaigns, including Google Ads Search, YouTube, Display, Facebook and Instagram Ads, and LinkedIn Ads. I am also skilled in account-based marketing (ABM) strategy and implementation, as well as understanding data and delivering qualitative reports. If you need help with your marketing, please don't hesitate to reach out to me. I am always happy to assist and share my knowledge and expertise.

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  Conversion rate optimisation

  Optimizing conversion rates isn't just about testing and tweaking your website. You must also understand the psychology behind consumer behavior to create an online presence that motivates and converts. Invest in understanding your audience and use that knowledge to guide your strategies for maximum results. Trust me, the payoff is worth it.

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  Growth marketing

  Growth marketing is more than just a buzzword - it's a strategy that can transform your business. By understanding your audience, experimenting with tactics, and optimizing strategies, you can unlock new opportunities and achieve exponential growth. Use data-driven insights and a creative mindset to take your business to the next level with growth marketing.

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  PPC strategies

  Paid acquisition, especially low lead gen channels such as Google Ads - paid search, is a channel I'm highly experienced with. I have brought significant results over the years by restructuring and optimizing Google Search campaigns. Besides Google Ads, I'm experienced with paid social on platforms like Facebook-Instagram ads, LinkedIn ads, and YouTube and Display ads.

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  Google Ads

  9 years of experience

  In 2018, I worked as an SEM campaign manager and gained valuable experience with Google Ads. Overall, my experience with Google Ads has been instrumental in achieving successful advertising campaigns for businesses.

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  Asana

  9 years of experience

  Asana is a project management tool that I have used in multiple companies to improve team collaboration and task tracking. With Asana, we streamlined workflows and ensured timely task completion by assigning tasks and tracking progress in real-time.

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  Autopilot

  7 years of experience

  At Boostmi Technologies, I used Autopilot as our marketing automation platform to create and manage targeted email campaigns, trigger personalized messages, and track customer engagement. Autopilot's intuitive interface and integrations with other tools such as Salesforce and Segment made it easy to streamline our marketing operations and achieve better results with less manual effort.

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  Google Analytics

  12 years of experience

  Google Analytics is a tool that I have used in every company to track and analyze website traffic and user behavior. With Google Analytics, I gained valuable insights into audience's preferences and behaviors, allowing me to optimize the website for better engagement and conversions

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  Google Data Studio

  8 years of experience

  During my time at an agency, I had the opportunity to work with Data Studio on a daily basis. As part of my responsibilities, I used the platform to create custom reports and dashboards for clients, which helped them gain insights into their performance metrics and make data-driven decisions. I became proficient in using Data Studio's various features and functionalities, such as integrating with multiple data sources and creating visually appealing and interactive data visualizations.

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  Hotjar

  7 years of experience

  I used Hotjar at Boostmi Technologies and Trolley to gain insights into user behavior on our website. Hotjar provided valuable data on user engagement and pain points through heatmaps, session recordings, and user feedback

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  Hubspot

  6 years of experience

  As a B2B marketer, I have had the opportunity to work with HubSpot in several companies, with my most recent experience being at Samba TV (Divisional).

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  LinkedIn

  9 years of experience

  I have extensive experience with LinkedIn Campaign Manager, having run various types of ad campaigns from awareness and retargeting to lead generation. If you have any questions related to targeting, optimization or creatives, I would be happy to assist you.

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  Mixpanel

  7 years of experience

  At Boostmi Technologies, I utilized a martech tool called Mixpanel to analyze the product funnel. Essentially, Mixpanel is a software platform that helps businesses track user behavior and measure the effectiveness of their product or service. By using Mixpanel, I was able to gain insights into how users interacted with Boostmi's product, identify any roadblocks or areas for improvement in the user journey, and ultimately optimize the funnel for better user engagement and retention.

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  Segment

  7 years of experience

  At my previous company, we utilized Segment to collect and unify customer data from multiple sources. With Segment, we gained a comprehensive view of our customers' behaviors and preferences, which enabled us to make data-driven decisions and provide personalized customer experiences. Segment's integrations with other tools also allowed us to activate customer data across different channels, leading to improved engagement and conversions.

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  Advertising

  With a decade of advertising experience, I've worked with diverse brands in B2B SaaS, e-commerce, fintech, and edtech. I've crafted strategies, executed campaigns, and measured results. Managing ad campaigns on platforms like LinkedIn, Meta, and Google Ads, I effectively reach target audiences. My expertise spans brand awareness, lead generation, retargeting, and optimizing campaign performance across the marketing funnel with messaging, visuals, and targeting.

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  Digital Media

  Throughout my 10-year journey in the world of advertising, I have had the privilege of working with diverse brands across various industries, including B2B SaaS, e-commerce, fintech, edtech, and more. From the initial stages of crafting a comprehensive advertising strategy to the final execution and measurement of results, I have been deeply involved in every step of the process.