Paul Jentsch

I’m a commercial leader with 5+ years at Bitpanda, where I’ve built and led teams of up to 50 people and scaled our marketing engine across Europe. Before that, I worked as a management consultant in the financial industry, advising banks and fintechs on strategy and growth. I bring extensive experience in company strategy, commercial and marketing strategy, and a deep understanding of the startup-to-scaleup lifecycle. My core strengths lie in holistic marketing strategy, CRM & retention marketing, product marketing, and brand strategy—always with a focus on measurable growth and operational excellence. As a mentor, I can provide strategic guidance, help structure and scale marketing or commercial teams, and offer leadership sparring for anyone navigating growth, transformation, or organisational challenges.

• 

  Conversion rate optimisation

  I’m skilled in conversion rate optimization, tailoring strategies to local market needs, including verification and payment provider setups. With a strong data mindset, I rely on quantitative insights to identify friction points, test solutions, and continuously improve funnel performance.

• 

  Customer success

  I have strong expertise in Customer Success, having led a team of Customer Success Managers serving VIP clients. I understand their specific needs and how to build lasting, trust-based relationships that drive satisfaction, retention, and long-term value.

• 

  Go to market strategy

  I specialize in Go-to-Market strategy, translating clear value propositions and positioning into impactful launch plans. With deep experience in defining the right channel mix, I create campaigns that resonate with target audiences. My approach is both strategic and data-driven, ensuring launches make real market impact.

• 

  Leadership

  I bring extensive leadership experience, having managed teams of up to 50 people across diverse functions. My focus lies in creating high-performing, motivated teams through clarity, trust, and empowerment. I’m passionate about developing talent, fostering ownership, and building strong, collaborative cultures that deliver results.

• 

  Pricing strategy

  I’m experienced in pricing strategy, developing pricing models grounded in positioning, value proposition, and competitor benchmarking. I combine strategic insight with quantitative analysis of customer price elasticity to define pricing that maximizes both growth and profitability.

• 

  Product launches

  I have led multiple cross-channel product launches, overseeing everything from strategy to execution. My focus is on creating impactful, well-orchestrated launches that align positioning, messaging, and channel mix to maximize visibility, engagement, and commercial success.

• 

  Product marketing

  I excel in product marketing, combining a deep understanding of competitors and target audiences with a clear focus on USPs and value proposition. I use data-driven insights to shape compelling campaigns and build evergreen assets that strengthen positioning and drive sustainable growth.