Paul C
Growth & Performance Marketing Expert | Search, Video, Social | 12+ years Hands-On Experience
Bio
I’m a data-driven growth marketer with 10+ years of experience scaling paid acquisition for global brands, most recently leading Paid Search & Media at Envato in Melbourne, Australia. Over the years, I’ve managed multi-million dollar monthly budgets across Google search, YouTube, Meta, Pinterest, LinkedIn and more. I’ve led full-funnel brand launches from scratch, built paid media programs from the ground up, and consistently delivered strong ROI and year-on-year customer growth. My approach blends analytical depth with creative thinking. I’m big on structured experimentation — bidding strategy testing, CRO, incrementality thinking — and I actively use Gen AI to improve ad creative, messaging frameworks, and workflow efficiency. If you’re looking for help with scaling paid campaigns, building full-funnel strategy, improving ROI, or becoming more data-driven in your decision making — happy to chat.
Expertise
Growth marketing
Managed $2M+ monthly budgets, built full-funnel campaigns from scratch, driven 60% YoY customer growth, and combine data, experimentation, CRO and Gen AI to deliver measurable, sustainable ROI.
PPC strategies
Extensive experience building, optimising, experimenting and scaling PPC campaigns in multi-million dollar accounts across e-commerce, SaaS, medical and more.