Patrick Burke

I'm a growth marketer and content creator based in London, with 15 years of experience at global brands and agencies. Throughout my career, I've worked on some of the world's largest brands across a variety of verticals, from tech to travel and food to photography. With an equal mix of creativity and analytical skills, I've worked in strategy, content marketing, SEO, social media, branding, email marketing, and paid acquisition.

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  Content marketing

  I specialize in helping brands launch and grow their content marketing programs. From content strategy and production to reporting and frameworks, I help brands harness the power of content at every stage of the user journey.

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  Copywriting

  At my core, I'm a writer. My career blossomed out of writing and I have experience in everything from blog posts to social captions to video scripts.

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  Email marketing

  I established the email marketing function at MullenLowe while working on email newsletters for large consumer brands. Love me a subject line test and know my way around an email service provider or two.

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  Idea validation

  I have extensive startup experience and a passion for speaking to customers to solicit unbiased insights, running user testing, and validating hypotheses through quant and qual feedback.

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  SEO

  I’ve managed major SEO campaigns from the technical, on-page and off-page standpoint throughout my career while working in some of the biggest global ad agencies.

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  Social media

  From content strategy and production, to social scheduling and optimization, to growth strategy, I have a wealth of experience in social media and I've led social for large clients and scale up apps.

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  Technology and tools

  I'm an absolute nut about discovering and testing new tools to automate and streamline my work, whether for marketing, operations or task management. Always on the prowl for the latest and greatest.

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  ActiveCampaign

  9 years of experience

  From creating email campaigns to setting up automations, ActiveCampaign is one of the many CRMs I have experience using, including Campaign Monitor, GetResponse, MailChimp, Hubspot, and Mixpanel

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  Google Ads

  9 years of experience

  I'm well versed in Adwords and I've setup and ran several campaigns for startups, from keyword research, to writing ad copy, to building and managing campaigns in Google Ads.

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  Ahrefs

  17 years of experience

  I've used Ahrefs for over 10 years, often on a daily basis. It's my go-to SEO tool of choice for keyword research, back link tracking/reporting, and keyword tracking.

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  Facebook

  13 years of experience

  In my last two roles as Head of Growth, I've been responsible for scaling Facebook Ads budgets and leading creative production. I'm experienced in setting up campaigns, ads strategy, creative production, and campaign optimization.

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  Google Analytics

  23 years of experience

  I'm Google Analytics certified and I've used it on a regular basis to monitor and measure websites for my entire career. I'm most comfortable using it to track web performance but I can also implement GA and set up goals.

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  Google Webmaster Tools

  23 years of experience

  Webmaster Tools / Search Console is one of my the main SEO tools which I use for all clients to see what keywords are driving traffic, identify technical issues, monitor CTRs, and submit new content for indexing.

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  Instapages

  9 years of experience

  I have several years of experience using page-building tools to create campaign landing pages. I'm most experienced in Instapages but I also have experience building pages in Swipe Pages, Leadpages, and Web Flow.

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  Semrush

  16 years of experience

  I've used Semrush for several clients and I rank it with Ahrefs as the best SEO tools in the industry. I use Semrush for keyword research, content ideation, PPC competitive insights, and more.

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  B2C

  B2C growth expert with 15+ years experience across wide-range of verticals including e-commerce, CPG, and apps. Prev Shopify and 2 x $10M+ ARR Startups.

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  Web Hosting

  Current US Country Manager at Hostinger, overseeing growth in the market. As country manager I act as the CMO of the US market, with a dotted line to all facets of growth.

• https://contentmarketinginstitute.com/2015/09/create-compelling-content-2/
• https://contently.com/2016/04/07/7-smart-ways-content-marketers-beat-writers-block/
• https://contentmarketinginstitute.com/2016/09/more-content-marketing/