Paola Veglio

Brand & growth strategist. Creative & data-driven thinker. People manager & coach. Experienced and passionate marketing exec with 15 yrs of international experience across growth, brand & consumer marketing. Held leadership positions in both big tech (10+ years in Google) and fast-paced startup environments. Wide hands-on experience across stages, from tackling early PMF startup challenges with tight resources, all the way to launching and scaling tech brands from 0 to 100 -- including building and developing remote teams in multiple continents from scratch and running $XXM+ global campaigns in 20+ markets

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  Building a team

  How to think about team design, hiring, management and development of both individual talents and marketing orgs in a wider sense across multiple markets, on site or remote

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  Growth marketing

  How to think about growth strategy in a holistic way, leaning on data-driven decisions and fueling brand relevance, evaluating ICP, audiences, priority channels/tactics, market research and key metrics (retention, acquisition and engagement)

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  Product analytics

  How to look at data in a meaningful way, from early-stage onwards, choosing and focusing on the right metrics along the way and aligning the team/resources around them.

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  Google Analytics

  21 years of experience

  Used GA as main source of basic information on all online activities as resource to analyze geo, demo and general behavioral information of audiences, particularly in relation to specific marketing tactics and campaigns

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  Google Data Studio

  8 years of experience

  Leveraged GDS to set up live funnel analysis and monitoring key conversion rates / metrics in b2c tech settings, from acquisition channels down to pathways and conversion / payment pages.

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  Wellness

  Diverse 20+ yrs of marketing expertise across a number of industries including consumer tech, digital entertainment & health care / wellness industries.