Pallavi Borkar
Product marketing lead at Dialogue (Canada's leading virtual care provider)
Bio
I’m a marketer with 10 years under my belt — the five most recent ones in B2B SaaS product marketing. After working at various startups, I’ve discovered that I thrive in fast-paced, ambiguous environments. When things become chaotic or stressful, I tend to become calm and focused on just getting things done. Although I’m experienced in most things product marketing, such as positioning, messaging, competitive intelligence, GTM enablement, product launches, and GTM strategy, the following are the ones I enjoy the most and therefore excel at: ✅ Adopting a systems-thinking mindset to align cross-functional stakeholders ✅ Building scalable processes that drive efficiencies and growth ✅ Building relationships and influence ✅ Ruthless prioritization and focus on furthering current business goals I firmly believe that the hard (technical) skills aren’t actually what’s hard about product marketing. It’s the soft skills that usually make or break PMM initiatives — finding alignment, breaking down siloes, questioning assumptions, or influencing without authority. Always curious about what product marketing looks like across different industries, I look forward to getting to know you and your current challenges, and hopefully helping you unlock new ideas for growth. If any of the above resonates with you, let’s connect!
Expertise
Building a team
Recruiting high performers, managing performance and motivation, ensuring cultural fit, hiring people with a growth mindset versus those who possess the right skills on paper, setting vision and expectations, and managing professional development and growth.
Content marketing
Specialized in building thought leadership, bottom-of-funnel, and enablement content for B2B SaaS that: ✅ Speaks to the buyer's pain points and challenges; ✅ Builds social proof; ✅ Demonstrates value and return on investment; ✅ Showcases product spotlights and updates.
Imposter syndrome
Some strategies that have worked incredibly well for me are: ✅ Saying yes to the things that scare you (in a good way) as a way of building confidence; ✅ Seeking "friendtors" who validate and ground you; ✅ Having a "fake it till you make it" outlook on work and life.
Product launches
Experienced in ✅ Breaking down siloed approaches and ensuring cross-functional alignment; ✅ Building scalable approaches and processes for launching products; ✅ Collaborating with Sales and Growth Marketing to build pipeline
Product marketing
As a product marketer, I'm experienced in: ✅ Building positioning, messaging, and competitive differentiation; ✅ Buyer research and persona building; ✅ Competitive intelligence, objection-handling, and landmines; ✅ Product launches; ✅ Go-to-market strategy. I've been an individual contributor, founding PMM, as well as a people manager who has scaled product marketing from a solo operation to a team of 4 by demonstrating how product marketing addresses key business growth needs.