Pak Hou Cheung

With 15+ years across Fintech, iGaming and Financial Services, I've worked in some of the most competitive, highest-CPC/CPM verticals in digital, I've consistently turned SEO and content into measurable revenue, not just traffic. Over the past 5 years, I've worked in the start-up space, working inhouse and consulting for Series A+ companies. Some of my highlights. * At a Series A company, I grew the ARR from low five figures to a 7-figure ARR source within 10 months and delivering 278% YoY traffic growth. * At a Series E, I scaled organic traffic 90%+ YoY and grew high-intent search terms by 800% in 6 months across North America, EMEA and APAC. * As a growth consultant for a Series A, I set-up Google Ads campaigns, Paid Social and scaled SEO, and grew the client's leads by 350% in 28 days and cut Google Ads CPA by 80%. My best work has been working with Series A+ founders and marketing leaders who understand basic SEO, have had experiences in the past but never saw much success. They're now done chasing vanity metrics and need SEOand content to actually drive pipeline and lower the overall CPA. If you're building your organic acquisition function from scratch, reducing reliance on paid, or trying to get organic to scale predictably - let's have virtual coffee / tea :) Please note: If you can't find a timeslot that works - feel free to reach out directly / via SLACK and we can find a time that fits :) Look forward to meeting you soon Pak Hou

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  Content marketing

  I build content strategies that generate pipeline, not just pageviews. I've grown non-branded organic traffic by 500% in 8 months, built full-funnel content engines across US, EMEA and APAC and turned content into a 7-figure ARR source for B2B SaaS companies.

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  Conversion rate optimisation

  Hands-on CRO experience across A/B testing, landing page optimisation and website personalisation. I've used tools like VWO and Microsoft Clarity to run experiments and improve conversion rates that drive revenue.

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  SEO

  I specialise in turning SEO into a scalable revenue channel. From technical audits to content strategy to link building campaigns. I've grown organic traffic by 1,400%, secured page 1 rankings in the most competitive Fintech and iGaming keywords globally, and built SEO into a 7-figure ARR source.

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  Ahrefs

  12 years of experience

  I use Ahrefs to find revenue opportunities others miss. From competitor gap analysis to backlink prospecting and keyword prioritisation, I've used it to identify and execute strategies that grew non-branded organic traffic by 375% and built 7-figure pipeline.

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  Semrush

  14 years of experience

  Relying on one SEO tool is a blind spot. I combine SEMrush and Ahrefs to cross-validate data, uncover gaps competitors miss and build campaigns grounded in evidence not assumptions. Having used both the tools gives you most insight and data to give you a more data driven best practice approach.

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  SaaS

  I've helped B2B SaaS companies turn organic and paid channels into their biggest revenue source. From Series A to Series E, I've built acquisition engines that generated 7-figure ARR, grew SQL volumes by 101% YoY and reduced inbound CPA by up to 74%.