Paddy O'Neill

Startup Marketing Consultant

Bristol, Regno Unito (+00:00 UTC)Englishfrom Bristol, Regno Unito
$40 / hour
Advice on funding

VC funding is glamorous, but equity capital from VCs isn't always the best route. Perhaps you could explore Angels, debt capital, purpose-capital or even bootstrapping. Let's discuss. I can make intro's if needed.

Growth marketing

Having a growth mindset means finding the opportunities for growth in everything you do. Building growth into your product or service. Identify the growth opportunity, exploit it, and repeat.


My first technical SEO role was in 2010. Since then I've worked with hundreds of brands to maximise their organic reach with a combination of technical SEO, content, and link acquisition strategies.

Go to market strategy

In my day job I work with VCs to audit the go-to-market strategies of their portfolio businesses, so I know what good looks like. I can help you identify the right marketing mix for your startup.

Content marketing

Producing great content is no longer good enough. You need a framework for mapping content against the buying cycle to maximise conversions. I've done this hundreds of times before and I can help you to do it, too.

Mentor Toolkit
over 6 years of experience

My go-to heatmapping tool. Although they're soon retiring funnel visualisation, it's still an extremely powerful tool for understanding user behaviour and optimising conversions.

over 11 years of experience

I've been building and optimising WordPress websites since I left university (before, even!). IMO, the best opensource CMS on the market. If you have any WordPress requirements or are unsure how to approach a WP build, I can help.

over 9 years of experience

My go-to tool for keyword research, competitor analysis and content gap analysis. It really should be a staple of any growth marketer toolbox. I can help you identify the insights hidden within the data.

over 9 years of experience

SEOmoz (as it used to be called) was the place where I really started to find my passion for SEO. What was a great community resource is now an accessible suite of SEO research tools.

Google Webmaster Tools
over 11 years of experience

Google Search Console. If you don't have GSC set up for your website(s), you're missing out on a whole heap of valuable data. I can show you how to make the most of it.

Google Analytics
over 12 years of experience

When the fundamentals are in place (Goal tracking, proper attribution modelling, content grouping) GA is easily one of the most powerful free tools available to any marketing. If you're going to use it, use it properly.

over 10 years of experience

I've been using Ahrefs and many other technical SEO tools for well over a decade. One of my favourite platforms for competitor research and SEO performance analysis.

over 8 years of experience

A fantastic tool for joined up attribution modelling, but I don't often recommend Hubspot as a stand-alone marketing suite as the costs scale so quickly. As a CRM integration, though, it can really enhance the functionality of most other platforms.

over 11 years of experience

Mailchimp has become a lot more powerful than most marketers realise in recent years. I've been using Mailchimp since it was a simple drag n drop email builder and I continue to use it now as a marketing automation platform.

over 6 years of experience

ActiveCampaign is one of my favourite tools for database segmentation and automation. It's a powerful growth tool in the right hands. I can show you how to build your own workflows so you can test and iterate campaigns over time.

Growth Marketing Conultant
- present

We’re Makk. We help startups to grow. We do this with world-class marketing, strategic growth advisory and providing access to our extensive professional network.

Fin Tech
Head of / Director

I've worked in digital marketing agencies for my whole career, from Digital Account Management, to Strategist, and eventually business leader. Roles include: Head of Marketing Head of SEO Digital Director Client Services Director

Digital Agencies
BA Hons Business Management
Cheltenham Business School

A four year Bachelor of Arts Degree in Business Management with Marketing, from the University of Gloucestershire's Cheltenham Business School.

Reviews (9)
Paul Zaruchevsky
1 session
3 Sep 2021

Paddy is an amazing mentor who shared so much in those 30 minutes. Not only I got a great overview of CMO-as-a-service model but also a good understanding of my next steps. Highly recommend Paddy.

Harry Edmeades
2 sessions
22 Jul 2021

More great advice, highly recommended!

Harry Edmeades
2 sessions
22 Jul 2021

Great advice, thanks

Paul Bevan
1 session
20 Jul 2021

Fantastic call with tons of value above and beyond what I initially asked for.

1 session
2 Jun 2021

Super valuable session! Booked the call with Paddy to discuss content marketing and strategy and I learned more than expected. Paddy really knows his stuff and takes a custom approach to mentoring, rather than a universal approach. The best part is walking away with clear next steps and really useful frameworks that are relevant to our startup. Look forward to another session. Thank you Paddy!!!

Sierra Stanton
1 session
4 May 2021

I found meeting with Paddy truly helpful. I came with an agenda, but by the end of the call we had touched on so many more SEO areas that were pivotal for my client. We made quite a few changes in real-time even and there were several takeaways I'm implementing. You can tell that Paddy paid a little extra care before we even met which helped us make the most of our time.

Amanda Sieusahai
1 session
30 Apr 2021

This was the best mentorship experience I've had in my career so far. In only 30 minutes, Paddy helped me distill the value I bring to startups (goodbye imposter syndrome) and offered numerous resources to help me grow my marketing skills. Paddy also did something truly incredible, after only 30 minutes of speaking, he opened up his network and connected me to 12 (that's right) female leaders in tech. I can honestly say Paddy knows what he's talking about when it comes to growth marketing, AND he's just a good person to wants to see others grow. Thanks again Paddy!

1 session
26 Apr 2021

Paddy is helpful and structured. He offered good insights into referral strategies for my project. Thanks for the useful Funding articles too.

Eyerusalem Meaza, MBA
1 session
23 Apr 2021

Provided great advice for pre-launch growth through organic marketing and content strategies