Fractional CGO/CMO | Growth and Marketing leader | GTM | PLG | Fintech
Pablo was one of the best mentors I've chatted with. Super focused and gave great feedback. He, too, what should have seemed obvious to me and put it loud and center. If you are lucky enough to score a meeting with him - take it!
Pablo was amazing - didn't jump in to answering the question I asked, but dug around to see if it was the correct question. Learned a lot about experimentation mindset - running more & smaller tests to increase the rate of learning. Thanks, Pablo!
Pablo was well prepared for our session and asked very thought provoking questions before our call, which really helped to steer the conversion and make the most of our time together. He was incredibly generous with his time, and really made sure I had solid actions to carry out afterwards. Will definitely stay in touch. Thanks Pablo!
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After leading Growth at Head of or C-level capacity at four companies, I now work with startups and scaleups that experience any of the following: 1️⃣ stagnated growth, 2️⃣ plans to scale up or 3️⃣ need to transform into/optimise PLG. Currently delivering two services: Fractional Growth Officer and Growth Advisor ➡️ See 8percentgrowth.com for details. 📈 Some results 1️⃣ Unlocked growth --> €925k to €3M. ARR increase for a B2B SaaS, HR tech 2️⃣ Scaled up --> 120%. Customer acquisition increase (vs target of 75%) for a B2C, gaming 3️⃣ Transformed into PLG --> 45% and 26%. Growth in ARR and leads, respectively (and CAC went down 48%) for a B2B SaaS, EdTech ➕ My story so far With a career spanning 20 years, I've started working in Marketing for two listed betting operators. However, my interest in data and exceeding targets led to data, growth, and Product-Led Growth. Over the past decade, I've worked with startups and scaleups in the Seed to Series B stage range, focusing on data-driven Growth: the intersection of marketing and product. I enjoy finding ways to grow the metrics and inspire teams to help them improve individually and as a group. I've worked with B2C and B2B SaaS startups and scaleups in Fintech, Gig Economy, marketplaces, HR Tech, iGaming, EdTech, and AI, including two exits and one IPO. 8percent Growth exists because I find joy and adrenaline in growing businesses. This is the instrument to make the most of my passion and two decades of expertise and knowledge to support startups and scaleups.
I have worked with a range of tech startups and scaleups to build teams and set working frameworks, KPIs, and OKRs. I also worked on team performance assessments and coached their members. I can help you to identify the steps needed to take your team to the next level.
Rather than pouring lots of money into an effective customer journey, I worked over the years to find the friction points along the journey to mitigate these and identify the growth loops to get more customers and revenue. Results include a 35% conversion rate YOY increase for a FTSE100 company. I used an analytic stack and experimentation framework to improve CRO. I am keen to work with you to push your conversion performance.
I have been there before with the launch of both new startups and -for more established companies- new products, aiming for solid and successful GTM strategies in place. I will support you in finding the most suitable go-to-market strategy for your product.
Early in my career, I swiftly moved from putting most of my basket eggs into performance marketing into growth marketing, as using the data to see how the product can be improved is a more effective and sustainable way to grow a business. I would be keen to help you to reduce dependency on Google and Meta and find the Growth Marketing tactics that will boost your product.
After 8+ years working with early-stage startups, I learned about idea validation and PMF the hard way. I can support you in finding the right steps and needed research to see if your idea has legs.
I've been the right hand of tech founders in many startups. I know what it feels like when things do not go according to plan and how to handle euphoria when things pick up. And I enjoy this role.
I have been working on finding the right segmentation, flows, touchpoints and messages to gain the right kind of leads for growing B2B startups. Lemlist is a great tool to go far with a moderate effort.
Highly skilled in utilising Miro for driving brainstorming sessions, mapping user journeys, leading sprints, and orchestrating collaborative workshops. My expertise ensures the cultivation of creativity and alignment within cross-functional teams.
Finding learnings across cohorts, customer journeys and campaigns. This is a great weapon to get your product close to PMF, optimise the flows and identify the growth loops.
B2B SaaS from seed stage to Series B. 📈 Some results + Unlocked growth --> €925k to €3M. ARR increase for a B2B SaaS, HR tech + Transformed into PLG --> 45% and 26%. Growth in ARR and leads, respectively (and CAC went down 48%) for a B2B SaaS, EdTech
B2B SaaS platform for AI - 3x ARR / Tackled the following cases: 1️⃣ stagnated growth, 2️⃣ plans to scale up or 3️⃣ need to transform into/optimise PLG.
Working with clients ranging from B2B SaaS to B2C e-commerce. The commonality is that they’re all challenger brands, committed to solving real-life problems from financial services and insurance to healthcare.
At Appjobs we try to increase the return of work [i.e. more money and time] for gig workers. We introduce job seekers to gig work and help them optimise and advance it while owning and leveraging their data. Unveel.io helps gig workers own and leverage their data by making it portable so they can share it with services and platforms to get proper insurance, affordable loans and more options to advance with their careers. Think of Open Banking / PSD2 for the gig economy platforms. Appjobs.work helps gig workers optimise and advance their work with apps by porting their work data, earning better with data-driven recommendations, defining and reaching their earning goals and getting incentivised for working in specific ways. Think of a superfinance app for gig workers. Appjobs.com introduces job seekers to gig work by matching them with the gig platforms that fit their location and preferences. Think of the single point of access to gig work. Appjobs is also the majority owner of TruID (previously VeriTru.me) which is a company that develops cutting-edge identity verification solutions.
Clim8 Invest aimed to make an impact on climate change with individuals´ savings. At Clim8, our mission was to move billions of pounds of investments into clean energy and truly green, sustainable companies. Company winded down.
We are on a mission to create beautiful simplicity where there is needless complexity. Or as we like to say, we Make Simple. We believe your money should be as fluid as your life. And the credit card as we know it is anything but. It’s a product that is traditionally overly complicated, loaded with hidden fees and cumbersome to manage. It just makes no sense to us. In a world where you can Uber a taxi or Deliveroo your next meal – why can’t you manage your credit card in the same way – with an app, at one tap, in an instant. Jaja is the UK’s first credit card, built from the mobile-up. Making the credit card simpler, fairer and easier to manage.
Virgin Money was building a revolutionary all-digital mobile bank from scratch, an app designed to make everyone feel good about their money, with customers at the heart of everything we do. Project shut down upon company´s takeover by CYBG.
Head of Acquisition / Digital Marketing at Sportingbet (part of GVC Holdings - now Entain) Responsible for the Traffic, Acquisition and Conversion channels.
Campaign Manager - CRM at Unibet (part of Kindred Group plc)