Ovidiu Mihai-Marginean

I help connect marketing, go-to-market, and execution as companies scale. I’ve worked in B2B SaaS environments where growth matters, but clarity, structure, and ownership are still being built. My background is marketing-led, but the scope of my roles has gone beyond running campaigns or channels. I’ve been responsible for clarifying who the company is for, how demand is generated, and how Marketing, Sales, Product, and Customer Success work together once things are in motion. That scope has included leading marketing teams, owning demand generation, and shaping GTM execution end to end. In one role, this led to a 44% year-over-year increase in marketing-driven revenue without increasing budget, driven by a shift from lead generation to a more demand-led model. In others, the work was more foundational: defining ICPs, positioning, operating cadence, and introducing structure where things were previously informal or fragmented. I’m most effective in environments where growth depends less on doing more, and more on doing the right things consistently. A big part of my role is acting as the connective layer between teams, turning strategy into execution, and making sure systems, processes, and people are aligned enough for growth to become repeatable. I don’t see marketing, operations, and revenue execution as separate disciplines. In practice, they’re part of the same job: designing a growth system people can trust, use, and improve without constant reinvention.

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  Demand generation

  I specialize in transitioning from lead generation to demand generation by crafting strategies that drive awareness and engagement. With a track record of boosting marketing-driven revenue by 48% YoY, I can guide you in building a robust demand generation framework, ensuring your efforts translate into measurable results. Together, we’ll identify key opportunities, optimize your approach, and create campaigns that resonate with your audience.

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  Go to market strategy

  I’ve led successful go-to-market strategies, launching products in multiple markets and industries, including SaaS and recruitment solutions. I can help you define your target audience, craft your messaging, and build a comprehensive launch plan that ensures your product reaches the right people at the right time. With experience in everything from market research to post-launch optimization, I’ll guide you through each step of the process.

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  Growth marketing

  I can help develop effective growth marketing strategies that focus on both acquisition and retention. Together, we’ll explore effective channels and create a structured approach that resonates with your audience and aligns with your business goals.

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  Marketing automation

  Leveraging marketing automation tools like HubSpot to streamline processes and improve customer engagement. With hands-on experience managing workflows and integrations, I can guide you in optimizing your marketing efforts to save time and enhance results.

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  Technology and tools

  I can help you identify and select the right tools for your business needs, whether it’s CRM systems like HubSpot, customer engagement platforms like Intercom, or automation tools like Zapier. With hands-on experience across various tools, including project management systems like Jira and Monday.com, I can guide you through the buying process to ensure you make informed decisions that enhance your operations.

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  Figma

  4 years of experience

  I’ve used Figma to collaborate on designs, review user flows, and align with product and design teams. Whether you need help understanding designs, giving better feedback, or using Figma to support marketing and UX work, I can help you work more effectively with it.

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  Miro

  8 years of experience

  I’ve used Miro extensively for collaborative workshops, brainstorming sessions, and mapping user journeys to improve team alignment and creativity. Whether you're looking to facilitate remote collaboration, streamline workflows, or visualize complex ideas, I can help you make the most of Miro’s powerful, user-friendly features.

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  Monday

  6 years of experience

  I’ve used Monday.com for marketing project management, including managing daily and weekly activities, monitoring dashboards, and reporting. I can help you streamline team collaboration, customize workflows, and track project progress effectively. Whether you're coordinating deliverables or automating tasks, I’ll guide you in configuring Monday.com to enhance productivity and keep your projects on track.

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  Typeform

  9 years of experience

  I’ve used Typeform to create engaging surveys and forms that not only collect data efficiently but also provide a personalized experience through custom flows using branching and calculations. Whether you're gathering customer feedback, generating personalized content, or integrating Typeform with tools like HubSpot or Salesforce, I can help you design and optimize forms that drive better responses and streamline data collection.

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  Hubspot

  11 years of experience

  With over 8 years of experience using HubSpot, I’ve worked both for a HubSpot partner agency and in-house across B2B and B2C companies. From CRM implementation to designing complex workflows and automations, I can help you with every aspect of the HubSpot Marketing, Sales, and Service Hubs. I’ll guide you through setup, optimization, and integrations to ensure your marketing, sales and customer success processes run smoothly.

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  Intercom

  10 years of experience

  I have experience using Intercom to create personalized, real-time interactions through conversational marketing. From technical implementation to building strategies that engage customers and prospects, I can help you integrate Intercom with tools like HubSpot and Salesforce, track user behavior, and enhance the customer experience across both websites and products.

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  JIRA

  4 years of experience

  I’ve worked with Jira to customize workflows, refine backlogs, plan sprints, and track progress. With the right configuration, Jira can be tailored to meet your organization’s needs, improve team productivity, and ensure projects stay on track while keeping teams aligned.

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  LinkedIn

  10 years of experience

  I’ve worked with LinkedIn to build full-funnel campaigns, from acquisition to retention. Whether your focus is on demand generation or account-based marketing (ABM), I can help you craft a strategy to reach the right audiences—whether you're acquiring new customers or nurturing existing ones.

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  Pipedrive

  3 years of experience

  I’ve used Pipedrive as a core part of go-to-market execution, helping teams structure pipelines, qualify opportunities, and connect marketing efforts to sales outcomes. I can help you set up Pipedrive to support your GTM strategy, improve visibility across stages, and create a smoother handover from marketing to sales.

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  Zapier

  11 years of experience

  I’ve used Zapier extensively to automate business processes and connect MarTech tools, reducing manual work and boosting efficiency. Whether you're integrating platforms like HubSpot or Salesforce or automating workflows across marketing channels, I can help you set up Zapier to streamline your operations.

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  B2B

  I’ve worked extensively in the B2B space, helping companies develop full-funnel strategies from awareness to retention. Whether you're focused on demand generation or account-based marketing (ABM), I can guide you in building and optimizing strategies that drive growth and long-term customer relationships.

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  SaaS

  With most of my career spent in SaaS companies, I’ve led demand generation, product marketing and overall growth initiatives for SaaS platforms. I drove customer acquisition through multi-channel campaigns, built lifecycle management strategies, and streamlined processes for scalable growth. I can help you implement and optimize full-funnel strategies tailored to the unique needs of the industry, from initial awareness to long-term retention.

• https://www.smartdreamers.com/blog/how-to-track-talent-acqusition-funnel
• https://www.smartdreamers.com/blog/why-the-future-of-recruitment-is-inbound