In MediaFeed we are trying to change the narrative in which marketers are connecting with people. We believe it is about time brands connect authentically with their audience, and one of the ways to effectively do that is through content. I am obsessed with creating win-win situations between brands and consumers, and this is one of the ways to get there.

Ori Elraviv
Business Turnaround Specialist | Helping Business Owners Solve Problems with Revenue, Profit and Product
Bio
I am a turnaround executive with a passion for driving sustainable growth in small to medium-sized businesses. I have a proven track record of navigating complex challenges, while leading companies and business units to great success. My approach for leading a business is all about the basics and fundamentals. On making adjustments and next steps, rather than wholesale, sudden changes. I focus on identifying pressure points that are critical to the business, emphasizing the creation of positive, passionate, highly-engaged team culture. I absolutely love learning and deep-diving into businesses of any kind, and am a "getting my hands-dirty" type of a person. Managing a business, let alone a profitable one, is not easy, and I want to be there to make sure we are making the proper steps that give us the best chance to get there.
Expertise
Go to market strategy
I address any go to market strategy first of all from the overall company itself. Who do we want to be, what have we been last year, what is working for us and what is working against us. It is about building the path for the company, as well as the necessary steps to get us there. and it is also about following up on that consistently, revisiting our assumptions, the actions we took and the steps that are needed to adjust course.
Growth marketing
Growth marketing to me starts at the fundamentals of planning and operating your business. This is where I am at my best, and what I think is critical to have as a business. Working together to create the 'yellow brick road', which guides and focuses us on your path ahead. I've learned and experienced multiple times it is the basics and fundamentals that are at the core of operating successful, sustainable businesses
Leadership
There is no one definition of a leader, or a successful one. We all operate differently and so lead differently. It is key, though, that one is able to define its leadership style, what that means for people around them, and how to operate that in a way that inspires people as well as oneself. I have worked & managed people across countries, continents and cultures. I can and want to help, regardless of background or industry.
Toolkit
Google Analytics
17 years of experienceOne of the main tools I used for high level insights of our publisher traffic, as well as through M&A processes we often went through. Focused primarily on traffic sources, channels, identifying potential issues as well as growth opportunities.
Industries
Digital Media
I have a 360 understanding and experience in almost all aspects of digital media. From digital publishing, to social networks, ad-tech and service providers. I bring insights, revenue models, contacts and deep familiarity in how this ecosystem thrives and operates.
Small and Medium Businesses
I have managed and lead variety of small businesses to great financial success. I love getting my hands involved across all areas of the business, which is the reason for my passion towards small businesses. I drive personal pride and energy from operating through challenges, so reach out and let's see how I can help.
Experience
I was part of the founding group behind what grew to become the greatest collection of online humor and Internet culture brands. Built and acquired legendary Internet brands, bringing together teams and talents, and leading a tremendously profitable and successful business, which is still going strong.
Took over as CEO of an e-mail marketing SaaS platform based out of Belgrade, Serbia. Turned a distressed, loss making operation into a healthy, profitable and growing business operation. Completely restructured business and revenue operations, while leading and energizing a talented team to make a difference and push the limits of our product and services.
Email marketingSaaSManaged through several leadership roles in the various shades of grey industry of the Ad Tech world. Lead and operated teams out of Australia, India, UK, LATAM and Israel. Grew & diversified revenue streams, having to quickly adjust to the frequent changes & challenges the market was throwing at us
Ad NetworkCo-founded on a shoestring budget what has grown to become one of the largest mobile development and QA studios in Asia. In the era of pre-iPhone, we solved the never-ending challenges of fitting mobile games & application to the then fragmented mobile handset market. Spearheaded the merger with a leading game development studio to diversify our services and portfolio of clients. Closed and completed projects for EA, Sony Pictures, Namco and many others. Grew a local team of engineers, designers, producers, QA and more in the challenging culture environment in China.
Mobile appsCasual Games