Oren

I've worked in-house for 3 VC backed ventures generating over £1.3billion revenue early on. Half my time is split working with FTSE 100 companies such as Canon, Investec Bank, Lenovo & HomeServe. The other half supporting startups and working on my own products. I've lead +25-person growth teams across 5 of the top 100 startups in the UK at any given time. I interview and hire heads of growth for start-ups, build Martech stacks, manage agencies & contractors, mentor, lecture and appear frequently on interviews including podcasts, workshops and panels. I'm a non-exec director for a business with a team of 74 people. I spend my days managing strategy, with half my time deep into analytics or setting up marketing campaigns on search, social, affiliates or programmatic. I'm a full-funnel marketer having previously been in a hybrid product role. I've managed at one point 12,500 Adwords accounts in the UK. Managed spends north of £10mil annually growing them from pocket-change. I’ve been featured/contributed to: The Telegraph, Forbes, Social Media Examiner, HubSpot blog. I also invest with current portfolio businesses combined value of +£100mil. I also meditate and have a yoddle. Best to check out my consultancy: kurve.co.uk And my LinkedIn profile.

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  Bootstrapping

  I've bootstrapped, and failed with multiple projects (8 so far) over the past 17 years. Some successful, some not. Working with businesses of any size, resources are limited while ideas are limitless. It's all about mindset & creativity.

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  Content marketing

  I've built B2C & B2B content marketing engines, distribution often SEO focused or paid social. Often there is an online PR component and co-marketing opportunities with partner brands.

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  Conversion rate optimisation

  My biggest win was generating 850k annual incremental revenue. I did this by changing the color of a button from blue to red. No joke, it was the main CTA on the homepage for a business with 1.5mil uniques monthly.

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  Growth marketing

  Growth master certified by growth hacking. Check out my Skillshare video on growth hacking for an introduction to the topic - https://skl.sh/2Wqw3eg I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & growth hacking frameworks. I'm not interested in helping out on contemporary 'hacks' in terms of anything that violates other business terms & conditions and a 'do anything to win' attitude.

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  Link building

  I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

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  Marketing automation

  I build marketing automation growth engines for mostly tech B2B companies. The stack we most often use is comprised of inbound & outbound strategies including: - Hubspot - Autopilot - Reply.io - Clearbit - Drift - Intercom - Convert flow - Wordrpess - Buffer And a sleuth of other tools.

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  PPC strategies

  I've managed at one point 12,500 Adwords accounts in the UK. Managed spends north of £10mil annually growing them from pocket-change. Managed over 40 client accounts now.

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  Product market fit

  Lots of experience working with bootstrapped > funded > scale-ups > corporates. I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & frameworks. My background and day to day mostly comprise of marketing so I take a market-first approach, a blend of marketing & product-mindset.

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  Public relations

  I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

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  SEO

  I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

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  Sales

  I often build outbound B2B lead gen campaigns - I have a holistic view of inbound & outbound and often work to prioritise lowest hanging fruit first to drive meaningful and fast results.

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  Social media

  My focus on social media is mostly paid acquisition. I've grown my LinkedIn contact base to 15k and often have my posts trend on the marketing hashtag. I can generate 3-4 new inbound conversations from a post usually.

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  Venting frustration

  My partner says I'm pretty good at that. So good in fact, it was the first skill I chose. I'm really not just writing waffle here to meet the 150 character limit.

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  Ahrefs

  17 years of experience

  Big fan of Ahrefs, been using it for over 5 years now. Great tool for backlink discovery and keeping track of SEO performance in terms of keyword ranking & relevant content themes.

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  Hubspot

  14 years of experience

  Hubspot certified. Fond of the CRM but not nearly as powerful as Salesforce. I like the marketing suite for B2B, but often see it used ineffectively and over-invested with wrong expectations. Not a fan of the CoS as I like the variability of wordpress in terms of plugins. I've used it for Kurve as well as around 4 different businesses.

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  Mailchimp

  16 years of experience

  Setup MailChimp campaigns, including automation / mail merge tags and newsletters with over 2.5mil subscribers. It's my fav B2C option for small-to-large volume. I'm also fond of mailgun for transactional emails.

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  Mixpanel

  10 years of experience

  Big fan of mix panel for in-product, although nowadays if I can convince the internal data team I'd go with Segment.com. Big fan of their cohort viz and the simplicity of the interface.

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  Pipedrive

  13 years of experience

  Fond of Pipedrive and Hubspot as lightweight option alternative for Salesforce. I've used Pipedrive across 6 different clients and I've worked with their branding agency who has partial attribution for their success (not bad considering there's 220 CRms in the market!).

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  Salesforce

  18 years of experience

  Currently my fav mid-large size option or for teams of >50 sales reps. Prior to that size I prefer Pipedrive/Hubspot depending on the marketing automation suite the business is using if any. I've used it when acting as senior product managing a team of 8 liaising with 150 sales reps.

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  Segment

  11 years of experience

  I'm a segment certified partner. It's my favourite goto customer data platform especially for startups due to their fantastic (Free) pricing deal. The setup often includes GTM/GA and the biggest paid & search channels.

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  Slemma

  12 years of experience

  Slemma is a nice middle weight option between Tableu and Google data studio. It isn't suitable for external reporting but has some nice integrations with other kit.

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  Tableau

  11 years of experience

  The go to for big biz data viz. I wouldn't consider myself a Tableau pro so if you wanted info here I'd make an intro to my BI guy I go to with questions.

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  SaaS

  Extensive experience with HRtech. Fintech. Healthtech and a few other SaaS variants. I've scaled multiple businesses in these niches over the past 20 years.

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  SEM

  Extensive experience with organic & paid search. Managed some of the largest budgets in the UK with over 12,500 SME customers. Working with some of the largest UK brands such as Lenovo, Canon, Investec Bank. BT & Home Serve as well as many scale-ups.

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  Mobile Apps

  We spend millions for clients on mobile app ads & influencer marketing. Specifically with a focus on Tiktok. Experience include: SEO, Google App install campaigns, PPC, YouTube, Apple search ads, app store optimisation, brand activation, mobile demand side platforms

• https://kurve.co.uk/blog/