Olya Grovel (Ryabinina)
Top Rated Startup Coach & Mentor | Host @ The Ugly Phase Show 🎙️ | Building Vyvra
Bio
🚀 Growth architect with a track record of scaling startups into industry leaders. For over 7 years, I’ve led growth for high-growth startups across the U.S. and Europe, spanning ClimateTech, EdTech, FinTech, and HealthTech. I don’t just drive revenue—I align marketing, product, sales, and customer success to create scalable, sustainable growth engines. Along the way, I’ve personally coached 30+ founders, helping them turn chaotic early traction into repeatable success. Before startups, I spent 7 years navigating the complexities of Fortune 500 companies (Bank of America, Citigroup, Oracle, Philip Morris International, Marriott, Hilton), mastering the art of executing at scale, managing risk, and building high-performance teams. That experience makes me uniquely positioned to bridge the gap between early-stage velocity and long-term growth infrastructure—the exact challenge most startups face when they hit their first major inflection points.
Expertise
Advice on funding
I've got strong experience building pitch decks that get attention and bringing the team through term sheet negotiations making sure we are not getting product value stripped away; I know quite a few "personas" within the VC ecosystem, so can definitely be a sounding board if you're feeling overwhelmed in that area.
Conversion rate optimisation
We all want to know "how do I pay less for each lead acquisition?". Let's take a look at your current lead gen & sales funnel and see if there's a low hanging fruit.
Go to market strategy
I've taken almost a dozen new tech products to the market sometimes on a shoestring budget - let's see how we can get creative for you ;) Jokes aside though in my experience most of the time your GTM requires having a better PMF so I usually start in that area and see how can grab some low hanging fruit and use that momentum to do the things that scale.
Growth marketing
Need help putting together a strategic growth plan? I can help to put you in the right direction of hacking your "customer code" and putting together a customer- and data-driven program that will help you achieve your growth goals.
Mindset coaching
As a founder myself and someone who has worked for various startups I understand the struggles associated with motivation & hitting the wall. Need help validating all the pitfalls of startup life? Let's chat.
Product market fit
Oh man, I've been on this rodeo so many times and have developed a nice formula/framework for making sure we can take the product to the market and document all of those GTM experiments so if all somehow fails we know exactly where we went wrong and what we need to pivot on (product, market or customer).
Venting frustration
I am the protector of founders' mental health and a mom of two small kids, what's your superpower? :) Bring it on, I've heard it all and developed quite a few "strategies" of recognizing "the underlying conditions" for frustration and other big feelings.
Toolkit
Amplitude
12 years of experienceIn-platform usability: - understanding user flow, roadblocks/friction points - creating predictive analytics - improving product experience - increasing LTV & rentention
Industries
Health Care
I've had a growth consulting engagement with a health tech app (Aurahealth.io) helping them update their GTM and increase user retention, worked with both growth & product teams.
FinTech
I have served as head of growth & marketing for an innovative fintech app (Akt.io) that combines the best tools from neo-banking, crypto, and traditional investment competing with the likes of Revolut and Swissborg.
SaaS
I have served as head of growth for both B2B and B2C SaaS startups in various industries such as space tech (Orbify), no-code (Softr), and ratings & reviews (Clutch).