Oliver Murphy

I'm a senior marketing leader with a decade of experience driving high growth in fast-paced technology environments. I believe maximising freedom for individuals and communities is important, and I get immense satisfaction helping people solve growth problems, especially when it unlocks progress towards that goal. As a growth consultant/fractional marketing leader, I've worked with teams in Clean Tech, Health Tech and Crypto/Web3 on growth, marketing, product and operations. My highlights so far include an SEO project with the Ethereum Foundation and helping a seed stage startup increase their sales by ~400% through conversion funnel optimisation. Previously I was VP Marketing at Pod Point (EV Charging) where I led Brand and Communications, Product Marketing, Growth Marketing and Marketing Operations. I was part of the early team that scaled the business from early-stage start-up to a scale-up with: • Annual turnover of +£70m (via sustained periods of hyper growth) • 50% market share • 200,000 installed EV chargers (mostly in the UK) • An acquisition by EDF Energy and IPO on the London Stock Exchange

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  Building a team

  I've built high performing teams of 20+ people, hiring talent from top UK brands including EDF Energy, Jaguar Land Rover and Openreach while developing existing team members from junior to senior positions. I've also developed high performance team cultures where people have been set up to do their best work.

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  Growth marketing

  I've worked at startup and scale-up stage on full funnel growth marketing, with channel depth in CRO, SEO and PPC (in a leadership capacity), embedding closely with product and sales teams and developing underlying operational and analytics infrastructure.

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  Leadership

  I've led marketing teams of 20+ people and informally led cross-functional project teams of greater size across marketing, sales, product, data science and operations. My experience includes strategy development, annual planning, objective setting and stakeholder management up to board level.

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  Notion

  3 years of experience

  I use Notion to manage my own activity and on consulting engagements. It's an incredibly powerful tool and serves as an excellent CRM and home for OKRs and roadmaps for earlier stage businesses.

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  Semrush

  9 years of experience

  I've used Semrush for many years as a central tool for planning search engine marketing activity and measuring impact (both paid and organic search). It's the heart of a good digital stack.

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  Cryptocurrency

  Worked as an advisor and fractional growth leader with a SaaS EVM block explorer (Chainlens) and a technical research startup that was funded by the Ethereum Foundation.

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  Electric Vehicle

  Part of early team that scaled Pod Point (EV Charging) from startup to acquisition by EDF Energy then an IPO on the LSE. Joined as a marketing executive, left as VP Marketing. Worked across B2B and B2C markets.

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  Personal Health

  Worked with a DTC subscription MedTech startup (Tend) as a growth consultant. Helped them achieve a 400% increase in sales through conversion funnel optimisation and advised on paid search strategy.

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  Sustainability

  Worked with a pre-seed B2B marketplace startup as a growth consultant, helping design their MVP and advising on go-to-market strategy. Created product specifications, end-to-end wireframes for the platform and developed their initial value proposition.