Building an agency from scratch - going from 0 clients to 30, from 0 team members to 35, from 0 income to $600K ARR in 18 months.

Olga Mykhoparkina
Founder at Quoleady - B2B SaaS content marketing agency
Bio
With 10+ years of experience in SaaS content marketing, I can help you set up a blog content production system that drives evergreen organic traffic and generates sign ups for your SaaS. Together with our Quoleady team: 1. We helped Expandi grow from 0 to $7M ARR in 2 years 2. We got our client RingBlaze 650 leads with just 20 articles 3. We've grown Chanty from 0 to 10K leads in 2 years 4. We got our client FullSession 500 leads with 16 blog posts in 4 months 5. We got our clients published on Forbes, Entrepreneur, Crunchbase 6. My publications could be found on HubSpot, Entrepreneur, Zapier, GoDaddy, Foundr, Upwork, Marketo, Search Engine Journal and many other blogs.
Expertise
Artificial intelligence
We've grown LLM visibility for a number of our B2B SaaS clients. Now they appear in AI answers for their top money keywords and people find them both through Google and ChatGPT.
Bootstrapping
I've bootstrapped a SaaS content marketing agency business to $600K ARR in 18 months. Happy to share my experience as well as things I've learnt on the way.
Building a team
I've built a team of 35 people over the course of 2 years. I'm happy to share the do's and don'ts of building an agency team as well as mistakes we've made on the way so you can avoid them.
Content marketing
Back in the days I've grown a SaaS startup Chanty from 0 to 10,000 teams in two years. The journey taught me a lot, now I know about the content strategies that actually work and use them effectively to grow our clients' businesses. My focus is always on the outcome - is it content for the sake of content or can we actually generate leads with it?
Conversion rate optimisation
Conversion rate optimization is an art. My team and I have have helped dozens of SaaS companies improve their blog conversion. Happy to share our experience on CRO for SaaS blogs - the do's as well as the don'ts.
Copywriting
I can help you write better copy that readers (and search engines) will love. We'll discuss the best ways to structure your content, how to write content better than competitors, how to write content that converts readers into buyers and much more.
Link building
I've been into link building business forever - from the times of endless scrolling through the website spreadsheets to actually doing it right - using PR tools like HARO, A-B-C exchanges and guest blogging on top-tier platforms. I'm happy to share how to set things up on your end: how to build a link building team, how to choose websites to build links from, how to prioritize URLs for link building and why it's worth building links to your blog posts rather than landing pages.
SEO
SEO is a great way for SaaS businesses to generate evergreen organic traffic and convert visitors into buyers. I can help you with on-site and off-site SEO whether you want to know more about keyword research, optimizing your content for SEO or quality link building.
Toolkit
Ahrefs
15 years of experienceAhrefs is my go-to SEO tool when it comes to keyword research, backlink checking and planning out the strategies for our SaaS B2B clients. It is a tool of great help and impeccable value.
Google Analytics
13 years of experienceA must-have tool for every marketing analyst these days. We've been helping companies switch to Google Analytics 4 setting up all the necessary data reports in a new environment.
LinkedIn
13 years of experienceAutomating LinkedIn marketing has brought the biggest shift into our recruitment process. Implementing LinkedIn branding techniques have also brought us clients. Happy to share the systems and processes we use for lead generation as well as for recruitment purposes. It's a game changer!
Wordpress
13 years of experienceWhen it comes to blog environment, our clients often use Wordpress. It's a powerful CMS that caters to pretty much, every need of a content marketer.
Zapier
11 years of experienceWe've been automating some internal processes within the agency to improve the efficiency of our operations. Happy to share our experience if you are in the same boat and have similar needs.
Industries
SEO
Successful experience and proven results in developing ROI-driven SEO content marketing strategies to drive sign ups to B2B SaaS businesses (from startups to unicorns)
SaaS
Successful experience and proven results in driving sign ups to SaaS businesses through the blog by implementing ROI-driven content marketing strategies
B2B
Successful experience and proven results in driving sign ups to B2B SaaS businesses through the blog by implementing ROI-driven content marketing strategies
EdTech
Successful experience and proven results in developing ROI-driven content marketing strategies to drive sign ups to Edtech B2B SaaS businesses (from startups to unicorns)
Experience
- Digital Agencies
Built a marketing team from scratch, got from 0 to 10,000 teams in 2 years.
SaaS
My best written content
- https://www.entrepreneur.com/author/olga-mykhoparkina
- https://blog.hubspot.com/marketing/author/olga-mykhoparkina
- https://zapier.com/blog/saas-content-marketing-strategies/
- https://foundr.com/articles/building-a-business/ukrainian-female-founder-agency
- https://www.searchenginewatch.com/2022/11/10/10-saas-marketers-share-whats-not-working-in-content-marketing-anymore/
- https://www.searchenginejournal.com/skyscraper-technique-failure/222713/