Olga Meaurault
CMO (Head of Growth Marketing)
Bio
Olga Meaurault — Fractional Head of Marketing at Cascade and other Luxembourgish startups (ex-Amazon, ex-Luxair, Startup CMO), 19+ years in Marketing Leadership I mentor founders and marketing professionals on how to grow users, leads and revenue by building data-driven growth strategies, KPIs, their monitoring and execution, conversion rate optimisation of websites and app stores, AI-enabled processes, CRM, paid ads. My favorite part is auditing marketing and growth strategies and helping to accelerate and scale up. Here I cannot hide my passion. In my experience at consulting and working at startups and SMEs, I learned how to move fast without big budgets, using creative solutions, UGC, youth ambassador boards, automation, and AI to grow from the first users to tens of thousands. And I will be happy to share this knowledge with you. At established businesses, I learned and would love to share how to manage and optimize large marketing budgets of over €10M across paid media, CRM, and digital channels, driving acquisition, upsell, and international scaling with quick wins and long-term impact. I’ve worked at Amazon, led digital transformation at Luxair Airlines, and as CMO at Greenworlder, grew an impact app from 0 to 24K users in just 3 months. Today, I lead marketing at Cascade, a top RegTech scaleup, where I combine AI-enabled marketing, programmatic SEO, and global positioning to drive growth. I can help you with: - Building growth and marketing strategies that convert - Website creation, CRO and UX/UI (WordPress, Drupal, Wix, Squarespace) - CRM pipelines, customer segmentation, and automation (HubSpot, Odoo, Brevo) - Paid media (LinkedIn, Meta, TikTok, Google, Reddit) and budget optimization - App growth and analytics (AppsFlyer, Adjust, Branch) - UGC, referral, and ambassador programs that go viral - Scaling established businesses with data-driven upsell and cross-sell strategies My mentorship style is hands-on and practical. I help you find the smartest path forward, whether you’re building from scratch or managing millions.
Expertise
Go to market strategy
Growth marketing, strategy at startups, scaleups. How to track your KPIs, what KPIs are important, how to optimize the growth, how to create viral loops. Wiht what to start first, how to start with small or large resource and distribute budget the beast way. I love auditing, co-creating the strategies and helping to find how to optimise
Growth marketing
Growth marketing, strategy at startups, scaleups. How to track your KPIs, what KPIs are important, how to optimize the growth, how to create viral loops. I love auditing the strategies and helping to find how to optimise