Oguz Ayar

As a seasoned User Acquisition Manager, I drive growth in the mobile gaming industry. Currently, I'm the Sr. User Acquisition Manager at Voodoo, overseeing marketing and user acquisition for the company's largest game, a minor title that I've transformed into a significant player in the market. My role involves managing user acquisition campaigns, creative production, optimization, and App Store Optimization. Backed by accurate LTV/Revenue predictions, I've consistently hit performance targets, contributing to the steady growth of our games. Before Voodoo, I was at Stillfront Group and Gamespipe, honing my skills in campaign management and technical innovation. I maintained consistent performance for an older game at Stillfront, and at Gamespipe, I enhanced company infrastructure with new tools and software as well as excellent growth management. I bring a unique technical proficiency to my role. As a Python and SQL programmer, I create custom dashboards and conduct in-depth analyses using BI tools like Tableau and Looker Studio. My understanding of complex systems like mobile attribution, DSPs, Ad Networks, and Apple's SKAN provides me with a distinct edge. I'm excited to continue pushing the boundaries of what's possible in the mobile gaming industry, harnessing the power of technology and data to drive growth and success; and helping you achieve your goals in process.

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  Building a team

  I can help you build your growth team. We can talk about topics like what roles do you need for your organization to where to find them and what to look for in successful candidates.

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  Conversion rate optimisation

  I have extensive experience with improving conversion metrics on every level of the user journey; from upper funnel metrics like CTR and CVR, or lower funnel metrics like Purchase rate, or retention. I can help you increase your conversion rates as well.

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  Data science

  I've working as a data-scientist in addition to being a user acquisition manager for more than 5 years. I've built custom data pipelines, built custom dashboards on BI tools like Tableau or Looker, I've created accurate LTV or Revenue prediction systems, and I've done countless ad-hoc analyses on either raw or aggregated data. If you have questions and you have data, I can help you get answers.

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  Go to market strategy

  I've been involved in go-to-market strategy in the mobile games industry for over 5 years now. Although I don't have experience outside this industry, I'm still happy to help you with yours.

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  Growth marketing

  I've been working as a user acquisition manager for over 6 years, and I've worked on countless different games; all the way from small indie games to big titles with 7-8 figure monthly budgets. I've been heavily involved in every step of the mobile growth process; from setting everything up, to campaign management, to creative production and testing, to ltv/revenue predictions, to game/product steering. I'm more than happy to share my knowledge and experience to help fuel your growth.

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  Marketing automation

  I know this term has different meanings to different people in different industries. What I can help you with is automating your processes in your marketing operations like; automated bid calculation and submission, creative optimization and creative uploads to various marketing channels, predictive systems and campaign/channel budget management.

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  PPC strategies

  I've been working as a user acquisition manager for over 6 years, and I've worked on countless different games; all the way from small indie games to big titles with 7-8 figure monthly budgets. I've been heavily involved in every step of the mobile growth process; from setting everything up, to campaign management, to creative production and testing, to ltv/revenue predictions, to game/product steering. I'm more than happy to share my knowledge and experience to help fuel your growth.

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  Social media

  I've been working as a user acquisition manager for over 6 years, and I've worked on countless different games; all the way from small indie games to big titles with 7-8 figure monthly budgets. I've been heavily involved in every step of the mobile growth process; from setting everything up, to campaign management, to creative production and testing, to ltv/revenue predictions, to game/product steering. I'm more than happy to share my knowledge and experience to help fuel your growth.

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  Venting frustration

  We've all been there; whatever you're working on it's not always sunshines and rainbows. Sometimes you don't agree with the management's take on a certain topic, and sometimes you have issues with the company culture or with the people; or you may have issues managing and/or connecting with your employees or co-workers. I'm happy to lend an ear and do my best to provide a fresh perspective.

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  Google Ads

  9 years of experience

  I can help you with Google Ads from start to finish. Starting with creating and setting up your Google Ads account, setting up the events you'd like to track and use in your marketing campaigns, to creating your campaigns, optimizing them for maximum performance, optimizing your existing campaings and optimizing your creatives for the best results.

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  Facebook

  10 years of experience

  I can help you with Facebook from start to finish. Starting with creating and setting up your Facebook account, setting up the events you'd like to track and use in your marketing campaigns, to creating your campaigns, optimizing them for maximum performance, optimizing your existing campaings and optimizing your creatives for the best results. We can also talk about custom and lookalike audiences, Facebook tips and trick, latest trends and troubleshooting issues on the platform.

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  Google Data Studio

  9 years of experience

  Connecting ready made and custom data points to Google Data Studio(currently rebranded as Looker Studio) and building custom dashboards for sales, finance and marketing purposes

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  Looker

  9 years of experience

  Connecting ready made and custom data points to Google Data Studio(currently rebranded as Looker Studio) and building custom dashboards for sales, finance and marketing purposes

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  MySQL

  7 years of experience

  I've been using SQL actively since early 2020; and I'm still using it on a daily basis to query the raw data and run various analysis on the user behaviour, campaign performance, any more.

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  Python

  12 years of experience

  I've been actively developing projects small and big on Python since 2015. It's something that I've been using to improve my effectiveness and productivity in mobile growth marketing on a daily basis by creating custom data pipelines, creating automation workflows, running analysis and calculations on raw data and using partner APIs.

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  Tableau

  7 years of experience

  Connecting ready made and custom data points to Google Data Studio(currently rebranded as Looker Studio) and building custom dashboards for sales, finance and marketing purposes

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  Gaming

  Senior User Acquisition Manager in mobile gaming. I'm responsible with helping mobile games find the correct audience, scale up to reach as many people as possible, and do so profitably.