
Respond.io is a Series A-funded, leading tech startup based in Malaysia. - Spearheaded full-funnel growth initiatives across EMEA & APAC, contributing to over 60% MRR growth and a significantly expanded qualified pipeline in a year - Achieved a 50% reduction in Cost per Lead (CPL) and a 35% drop in Customer Acquisition Cost (CAC), improving paid media efficiency across Google, Meta, LinkedIn, and Bing Ads. - Owned a $100K/month multi-channel ad budget, aligning execution with GTM strategy and pipeline goals. - Led A/B testing and conversion rate optimization (CRO) efforts on landing pages, improving MQL-to-SAL conversion by 25%. - Played a key role in introducing TikTok integration to the platform’s product stack, supporting product-led growth and demand gen via new channel launches. - Collaborated with data teams to optimize lead progression and attribution via tools like HubSpot, Dreamdata, and MixPanel.





