Nils Koppelmann
A/B-Testing, CRO & Experimentation Consultant
I had so many questions about CRO, and Nils patiently answered all of them. He went the extra mile and was kind enough to even create a visual diagram on how I could improve my website's conversion rate. My two big takeaways from our call is: 1. On my website's contact page, I should communicate to the reader what value they will receive on the call. 2. I should do video calls with my clients, understand why they chose my service, and use this information to write my website copy. If you have any questions about CRO, I highly recommend booking a call with Nils.
I had an awesome session with Nils! He is very knowledgeable and very spot on in pointing out the issues with our onboarding and even sketched out some potential solutions. I learned that showing value on top of giving guidance is an important part of crafting a good user experience. Thank you so much, Nils!
Nils is such an amazing mentor! I walked out of the session with over 3 pages of notes and a ton of actionable insights such as on how to effectively do qualitative research using competitor reviews. He was very kind to go over time, and patiently answered all my doubts. He also shared a lot of resources on CRO which helps me a lot. I highly recommend having a session with Nils!
Bio
With a career spanning 8+ years in the digital field, I have dedicated myself to the art and science of experimentation and conversion optimization. As the founder of Berlin-based consultancy 3tech, I've honed my expertise in building and scaling experimentation programs that yield impressive results. My journey has been marked by collaborations with a diverse array of clients, including industry leaders such as PKW.de, Glambou, foodji, ahead nutrition, heycater, RadarBox, Rosental Organics, and many more. These partnerships have allowed me to apply my CRO strategies and innovation-driven approach to transform businesses, optimize conversions, and drive remarkable growth. Together, we can unlock the full potential of your digital presence and achieve extraordinary results.
Expertise
Building a team
Building an experimentation team or revisiting how your teams working on experimentation are structured? Let's see what the best organization structure will be for you and how you can go about integrating this within your existing org.
Conversion rate optimisation
With a passion for optimizing digital experiences and driving business success, I bring years of hands-on experience in Conversion Rate Optimization (CRO) to the table. As a co-founder of an agency and consultancy in Berlin, Germany, I've led a dedicated team in helping numerous businesses elevate their online performance.
Idea validation
Not sure how far to go with your next idea, e.g. in product? Let's give it a go and test it. There are many ways to test ideas and choosing the right method can save you weeks if not months in otherwise wasted effort.
Technology and tools
Especially in the field of A/B-Testing I can help you find the right tool for your tool stack that integrates well with your entire tech landscape. Let's find out together what the best tool is for you!
User research
Taking into account what your users really want is key in creating products that they will eventually buy and use. Hence, doing thorough user research is key to making sure your product's success.
Toolkit
ConvertKit
9 years of experienceHonestly, I just use this to send out my personal weekly newsletter, but hey. Check it out here where I share resources, tips and tricks on Experimentation https://3tech.de/newsletter
Google Analytics
11 years of experienceI've been using Google Analytics (UA + GA4) for ages now and keep coming back to it for most analytics needs. If you have any questions regarding analytics, reach out.
Google Data Studio
7 years of experienceDashboard, Reporting overview, data deep dive? If any of these ring a bell, check out Google Data Studio and of course, if you need help setting any of that up for you for A/B-Test Analysis – let me know.
Optimizely
5 years of experienceOptimizely's experimentation software is state of the art and rich in features. If you're looking for a fully-fledged tool to A/B-Test look no further.