Nilay Jayswal

Fractional GTM Engineering & Performance Marketing Consultant | Google Ads, Meta Ads, LinkedIn Ads | Outbound Automation

Abu Dhabi, United Arab Emirates (+08:00 UTC) Englishfrom Abu Dhabi, United Arab Emirates
Usually responds in 3 hours
Free
Price per hour
30 min
Time Blocks Available
4.99
147 reviews / 171 sessions
Thu
29
Next availability

Working with Nilay was awesome!! He helped me brainstorm fresh ideas for one of my brands and pushed me to think way beyond the usual ā€œsafeā€ options. What I appreciated most is how he challenged me (in the best way) to step outside the box and actually use Google Ads creatively, not just ā€œset and forget.ā€ We ended the session with super clear ideas, practical next steps, and a ton of new angles I hadnā€™t even considered before. If youā€™re stuck, need inspiration, or want someone who really gets growth, Nilay is that person. Totally recommend.

Gabi Balbuena

Nilay is such a fun mentor to chat with and he was instantly able to pinpoint where my proposal to a client missed the mark, sharing tangible examples of where he'd made the same mistake. He then shared how he pivoted his strategy to convert clients, which has now given me a new approach to test. We also chatted about different philosophies around following up in sales and overall I walked away with a new perspective + increased motivation for acquiring clients for my consulting business.

Lena Sesardic

NIlay was super helpful! He helped me understand why my campaigns are not working and explained areas where it can be improved. I am certain that I will be meeting with him again, super patience and has a lot of knowledge.

Ana Mocholi

Bio

I help digital-first and tech-enabled B2B and B2C companies scale customer acquisition with GTM strategy, growth marketing, and performance ads. I work hands-on with founders and growth teams to design, execute, and optimize full-funnel campaigns across channels - Google Ads, Meta Ads, LinkedIn Ads, and outbound demand generation. My work blends strategic thinking with execution: from analytics setup, funnel diagnostics, and media buying, to conversion rate optimization and marketing automation. On GrowthMentor, I can help you with: šŸŸ£ Structuring your GTM strategy from scratch šŸŸ£ Fixing or scaling Google / Meta / LinkedIn ad campaigns šŸŸ£ Improving CPL, CAC, ROAS or funnel efficiency šŸŸ£ Designing outbound email or cold outreach motion šŸŸ£ Running growth experiments across B2B or B2C šŸŸ£ Auditing your performance marketing or demand gen setup šŸŸ£ Deciding which channels to scale and how to do it profitably šŸ‘‰ Book a session if you're ready to accelerate growth with a hands-on, performance-driven GTM partner.

Expertise

  • Go to market strategy

    A great product alone isnā€™t enoughā€”it needs the right market fit and distribution strategy. Iā€™ve successfully launched SaaS products across North America, EMEA, LATAM, and APAC, driving six-figure MRR through demand-gen campaigns and sales enablement. I can help refine your positioning, execute ABM strategies, and scale a GTM motion that accelerates customer acquisition and retention.

  • Growth marketing

    Scaling a business isnā€™t just about running adsā€”itā€™s about building sustainable growth loops. Iā€™ve driven 16X pipeline growth and reduced CPL by 50% for SaaS startups through a mix of paid acquisition, content marketing, and PLG. I can help you identify high-ROI channels, optimize conversion funnels, and execute data-driven experiments to accelerate revenue growth.

Toolkit

  • Apollo logo

    Apollo

    9 years of experience

    I have built outbound email campaigns using Apollo and enriched prospect data for better pipeline growth. This tool is best for prospecting. I can help you craft personalized outbound sequences in Apollo and optimize your prospecting process for better response rates.

  • Capterra logo

    Capterra

    6 years of experience

    I have run high-intent PPC campaigns on Capterra to capture bottom-of-funnel SaaS buyers in North America. Capterra delivers quality leads! I can help you optimize your Capterra bidding and improve listings.

  • ActiveCampaign logo

    ActiveCampaign

    6 years of experience

    I have used ActiveCampaign to set up automated email sequences to engage leads and improve retention. This tool has powerful automation. I can guide you in building high-performing email workflows using ActiveCampaign that improve engagement and conversions.

  • Google Ads logo

    Google Ads

    9 years of experience

    I have managed six-figure annual ad budgets across multiple campaign types (search, demand gen, display, PMAX) to drive growth. Google Ads offers you unmatched reach but requires constant optimization to maintain efficiency. I can help you scale your paid search campaigns, reduce CPL, and improve conversion rates through A/B testing.

  • Ahrefs logo

    Ahrefs

    6 years of experience

    I have used Ahrefs to conduct SEO research to boost organic traffic and rankings. It is the best tool for backlink analysis. I can help you build a strong SEO strategy, optimize keyword targeting, and improve your backlink profile.

  • Bing logo

    Bing

    6 years of experience

    Bing Ads is a great channel to expand search reach beyond Google to capture high-value leads using LinkedIn profile targeting at a lower CPC. You will face less competition here compared to Google. I can help you leverage Bing Ads to refine targeting, optimize bidding, and drive cost-effective B2B lead generation.

  • Facebook logo

    Facebook

    9 years of experience

    Meta Ads has always been my trusted channel for low-cost retargeting campaigns and branding campaigns. Meta Ads is strong for cold targeting and lookalike targeting as well. I can help you refine audience targeting, and improve and test creatives.

  • Google Analytics logo

    Google Analytics

    9 years of experience

    An industry-standard tool for tracking website traffic and user journeys. GA4 is essential and has a learning curve. I can help you set up GA4, track key events, and show you how to turn analytics into actionable insights.

  • Hotjar logo

    Hotjar

    9 years of experience

    I have used heatmaps and session recordings to analyze user behaviour on landing pages and improve conversion rates. I can guide you on how to analyze user behaviour and design A/B tests to optimize landing pages for better conversion rates.

  • Hubspot logo

    Hubspot

    9 years of experience

    I have been using HubSpot for lead nurturing, CRM management, and automated email workflows to boost conversions. It's a great all-in-one platform, but can get expensive as you scale. I can help you set up automation, optimize lead scoring, and improve your CRM strategy for better pipeline management on HubSpot.

  • LinkedIn logo

    LinkedIn

    6 years of experience

    I have run targeted ABM and lead-gen campaigns on LinkedIn Ads to reach high-intent B2B decision-makers. LinkedIn ads are expensive but highly effective for B2B outreach. I can guide you on audience segmentation, bidding strategies, and creatives and implement best practices to improve LinkedIn ad performance.

Industries

  • B2B

    With 5+ years in B2B marketing, Iā€™ve built and scaled multi-channel growth strategies for SaaS companies across NA, EMEA, LATAM, and APAC. From PPC and ABM to marketing automation and analytics, I help businesses drive pipeline growth, reduce CAC, and improve lead-to-sales conversion with data-driven execution.

  • SaaS

    In the past 5+ years, I have worked with multiple SaaS startups to scale from early traction to multi-million-dollar pipelines through paid acquisition, content marketing, and product-led growth. Whether self-serve or sales-led, I specialize in optimizing funnels, reducing churn, and improving activationā€”backed by hands-on execution and up to six-figure (USD) ad budget management.

  • Non Profit

    As the Co-Founder of Zuv Foundation, I spent over four years driving impactful initiatives to support underprivileged children and women across India. From fundraising and resource allocation to strategic partnerships, I helped scale operations to impact 100,000+ livesā€”closing resource gaps in education, healthcare, and basic necessities through a cost-effective, scalable supply chain.

Experience

  • OPLOG

    Global Growth Director
    ā€¢oplog.io/

    1. Achievements: 3x ROAS, 7X revenue pipeline growth, 4X SQL growth, and 2X Opportunity growth. 2. Lead performance marketing efforts for OPLOG across Turkey, the UK, Germany, and the US, driving measurable growth in international markets. 3. Manage LinkedIn outbound campaigns targeting both Enterprise and SMB segments, leveraging Clay and Lemlist for effective outreach. 4. Oversee the marketing team, contributing to content creation, traffic growth, and design support to meet diverse marketing needs. 5. Direct reporting and lead weekly growth marketing calls to align strategy, track progress, and optimize marketing campaignsā€™ performance.

  • Respond.io

    Growth Marketing Manager
    ā€¢respond.io/

    1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns. 2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting. 3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages. 4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.

  • Zuv Foundation

    Co-Founder
    ā€¢linkedin.com/company/66744157/

    Problem 1: 50% of orphanages donā€™t meet minimum standards for care. Developed and led initiatives to improve standards, reducing long-term health risks for over 100,000 children. Problem 2: 40% of institutionalized children live in poverty. Designed and implemented programs to address malnutrition and improve hygiene for 1500+ shelter homes. Problem 3: Significant skill gap in academics. Implemented academic workshops, improving outcomes for over 20,000 children and enhancing employability prospects. 1. Started with an aim to improve the overall standard of care and achieve measurable improvements in the quality of life of unprivileged children and women. 2. Empowered 1,00,000+ vulnerable children and women by offering aid (food, clothing, education and health) to nationwide orphanages and shelter homes, closing the resource gap. 3. Collaborated with diverse stakeholders, including government agencies and local administrators, to develop a cost-effective and scalable supply chain, demonstrating cross-functional coordination and strategic planning.

    Non profit

  • NextBillion.ai

    Growth Marketer
    ā€¢nextbillion.ai/

    1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs. 2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD. 3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth. 4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.

  • Neverinstall

    Growth Marketer
    ā€¢neverinstall.com/

    1. Achievements: 3X ROAS, and 2X increase in product Subscription Purchases. 2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns. 3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segment. 4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.

    SaaSVirtual Desktop

  • 100ms

    Growth Marketer
    ā€¢100ms.live/

    1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs. 2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size. 3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI. 4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.

    SaaSDeveloper APIs
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