Nilay Jayswal

Hi! I am Nilay. I help founders, CEOs, and marketing leaders at digital-first B2B and B2C companies grow revenue sustainably and scale customer acquisition that holds up under pressure. Most teams I work with are stuck in one of three places: they have not yet found product-market fit, their paid channels have plateaued or stopped being profitable, or they are ready to scale but unsure where the next dollar of growth should go. I can help you diagnose which problem you actually have, then fix it with a clear strategy and disciplined execution. My work blends strategy with hands-on delivery. On the demand side, I build and scale performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads, and design Email Outbound and LinkedIn Outbound motions that consistently book qualified meetings. On the foundation side, I bring GTM Engineering to connect your data, analytics, and automation so growth compounds instead of stalling, and a Product Marketing lens to sharpen positioning and messaging so your campaigns convert. On GrowthMentor, I can help you with: 💜 Defining a Go to Market strategy that ties directly to revenue, not vanity metrics 💜 Finding and validating product-market fit before you pour budget into scaling 💜 Launching new campaigns and scaling proven ones across Google Ads, Meta Ads, and LinkedIn Ads 💜 Lowering CAC and CPL while protecting ROAS as you grow 💜 Standing up outbound demand generation through Email Outbound and LinkedIn Outbound 💜 Building the GTM Engineering backbone, from analytics and attribution to marketing automation 💜 Sharpening Product Marketing: positioning, messaging, and offers that convert 💜 Auditing your performance marketing and demand gen to find where revenue is leaking 💜 Deciding which channels to scale next, and how to do it profitably 👉 If you are ready to grow revenue sustainably with a hands-on GTM and performance marketing who has done the work, book a session.

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  Conversion rate optimisation

  Most teams overspend on traffic and underinvest in turning that traffic into revenue. Small lifts in conversion often beat big increases in ad budget. I've run structured CRO programs that improved landing page and funnel conversion across paid and organic channels. I can help you diagnose where prospects drop off, prioritize high-impact tests, and build a continuous experimentation process that lowers CAC.

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  Demand generation

  Pipeline shouldn't depend on luck or a single channel. It should be engineered. I've built full-funnel demand gen that blends paid media, outbound, and content into a predictable system. I can help you stand up Email Outbound and LinkedIn Outbound motions, align them with paid acquisition, and create a demand engine that consistently books qualified meetings and feeds revenue.

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  Email marketing

  Email is still one of the highest-ROI channels when it's done with strategy instead of batch-and-blast. I've built lifecycle, nurture, and outbound email programs that drive activation, conversion, and retention. I can help you design segmented campaigns, automate lifecycle flows, and run Email Outbound sequences that turn lists into pipeline and customers into repeat revenue.

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  Go to market strategy

  A great product alone isn't enough. It needs the right market fit and a distribution strategy that compounds. I've launched SaaS products across North America, EMEA, LATAM, and APAC, driving six-figure MRR through demand-gen campaigns and sales enablement. I can help you refine positioning, validate product-market fit, execute ABM, and scale a GTM motion that accelerates customer acquisition and retention.

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  Growth marketing

  Scaling a business isn't just about running ads. It's about building sustainable growth loops. I've driven 16X pipeline growth and cut CPL by 50% for SaaS startups through a mix of paid acquisition, content, and PLG. I can help you identify high-ROI channels, optimize conversion funnels, and run data-driven experiments that accelerate revenue growth.

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  Marketing automation

  Growth breaks when your tools, data, and workflows don't talk to each other. I build the automation backbone that lets you scale without adding headcount. I've designed lead scoring, lifecycle flows, and multi-channel nurture across HubSpot, and similar stacks. I can help you connect your CRM, automate handoffs between marketing and sales, and turn manual busywork into repeatable revenue systems.

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  PPC strategies

  Paid ads scale fast in both directions, so the strategy behind the spend matters more than the spend itself. I've managed and scaled campaigns across Google Ads, Meta Ads, and LinkedIn Ads, protecting ROAS while growing volume. I can help you restructure accounts, fix wasted spend, sharpen targeting and creative, and scale the channels that profitably acquire customers.

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  Product marketing

  Even the best product loses if the market doesn't understand why it matters. Positioning and messaging are growth levers, not afterthoughts. I've shaped positioning, messaging, and go-to-market launches for SaaS products across multiple regions. I can help you clarify your value proposition, build messaging that converts across the funnel, and equip sales and marketing with assets that win deals.

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  Apollo

  9 years of experience

  I have built outbound email campaigns in Apollo using enriched prospect data to drive pipeline growth. It's a strong tool for prospecting and list building when paired with a clear targeting strategy. I can help you craft personalized outbound sequences in Apollo and tighten your prospecting process for higher response rates.

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  Capterra

  9 years of experience

  I have run high-intent PPC campaigns on Capterra to capture bottom-of-funnel SaaS buyers in North America. It's one of the best channels for quality leads when your listing and bidding are dialed in. I can help you optimize your Capterra bidding, improve your listing, and capture more buyers actively comparing solutions.

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  Instantly.ai

  6 years of experience

  I have used Instantly.ai to run cold email at scale with strong deliverability and inbox rotation. It's purpose-built for outbound volume without burning your domains. I can help you set up sending infrastructure, warm up inboxes, and build Email Outbound sequences that land in the inbox and book meetings.

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  LinkedIn Sales Navigator

  9 years of experience

  I have used LinkedIn Sales Navigator to build precise, high-intent B2B prospect lists for ABM and outbound. It's the foundation of any serious LinkedIn Outbound motion when you use its advanced filters well. I can help you define ideal customer profiles, build targeted lead lists, and feed them into your outreach campaigns.

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  Phantombuster

  9 years of experience

  I have used PhantomBuster to automate LinkedIn data scraping and outreach actions for outbound campaigns. It's powerful for extracting prospect data and scaling LinkedIn Outbound, as long as it's used carefully. I can help you set up Phantoms, build safe automation workflows, and turn LinkedIn activity into a steady pipeline.

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  Reddit

  9 years of experience

  I have run Reddit Ads to reach niche, high-intent communities that other channels can't touch. Reddit is underrated for cheap reach and early product-market fit signals when you target the right subreddits. I can help you structure campaigns, write native-feeling creative, and turn Reddit into a low-CPC acquisition channel.

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  ActiveCampaign

  9 years of experience

  I have used ActiveCampaign to build automated email sequences that engage leads and improve retention. It offers powerful automation at a price point that works well for growing teams. I can help you design high-performing email workflows in ActiveCampaign that lift engagement and conversions.

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  Google Ads

  9 years of experience

  I have managed six-figure annual budgets across search, demand gen, display, and PMAX to drive growth. Google Ads offers unmatched reach but demands constant optimization to stay efficient. I can help you scale paid search profitably, reduce CPL, and improve conversion rates through structured testing.

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  Ahrefs

  9 years of experience

  I have used Ahrefs for SEO research to grow organic traffic and improve rankings. It's the strongest tool out there for backlink analysis and competitive research. I can help you build a focused SEO strategy, sharpen keyword targeting, and strengthen your backlink profile.

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  Bing

  9 years of experience

  I have used Bing Ads to extend search reach beyond Google and capture high-value leads, including through LinkedIn profile targeting at a lower CPC. You face less competition here than on Google, which makes it cost-effective for B2B. I can help you leverage Bing Ads to refine targeting, optimize bidding, and drive efficient B2B lead generation.

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  Clay

  9 years of experience

  I have used Clay to build enriched, automated prospecting lists and personalize outbound at scale. It's the best tool out there for combining data enrichment with AI-driven personalization. I can help you set up Clay workflows, enrich your target accounts, and feed clean, personalized data into your outbound motion.

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  Facebook

  9 years of experience

  I have used Meta Ads as a go-to channel for cost-effective retargeting, branding, and top-of-funnel demand. It's strong for cold prospecting and lookalike audiences when the creative is right. I can help you refine audience targeting, structure campaigns, and test creatives that lower cost per result.

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  Google Analytics

  9 years of experience

  I have used Google Analytics to track website traffic and map user journeys that inform growth decisions. GA4 is essential but has a real learning curve and is easy to set up wrong. I can help you configure GA4 correctly, track the events that matter, and turn your analytics into actionable insight.

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  Google Tag Manager

  9 years of experience

  I have used Google Tag Manager to deploy and manage tracking without relying on dev cycles. GTM is essential for clean conversion tracking, but it gets messy fast without a tagging plan. I can help you set up GTM properly, fix broken or duplicate tags, and build accurate event tracking that your reporting can trust.

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  Hotjar

  9 years of experience

  I have used Hotjar heatmaps and session recordings to analyze user behavior on landing pages and lift conversion rates. It's an excellent tool for seeing exactly where visitors hesitate or drop off. I can help you read user behavior, prioritize fixes, and design A/B tests that improve landing page conversion.

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  Hubspot

  9 years of experience

  I have used HubSpot for lead nurturing, CRM management, and automated email workflows to drive conversions. It's a powerful all-in-one platform, though costs climb as you scale. I can help you set up automation, optimize lead scoring, and improve your CRM strategy for cleaner pipeline management.

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  LinkedIn

  9 years of experience

  I have run targeted ABM and lead-gen campaigns on LinkedIn Ads to reach high-intent B2B decision-makers. LinkedIn is expensive but highly effective for B2B when targeting and creative are tight. I can help you with audience segmentation, bidding strategy, and creative best practices that improve LinkedIn ad performance.

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  Mixpanel

  9 years of experience

  I have used Mixpanel to track product usage, funnels, and retention for activation and growth decisions. It's excellent for product analytics and understanding what drives users to convert and stick. I can help you set up event tracking, build funnels and cohorts, and turn product data into PLG and retention wins.

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  Semrush

  9 years of experience

  I have used Semrush for keyword research, competitor analysis, and tracking organic visibility. It's a strong all-in-one platform for SEO and competitive intelligence. I can help you find keyword opportunities, audit your site, analyze competitors, and build a content strategy that grows organic traffic.

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  Zapier

  9 years of experience

  I have used Zapier to automate handoffs between marketing, sales, and ops without writing code. It's the fastest way to connect your stack and kill manual busywork. I can help you map your workflows, build reliable automations, and stitch your tools together so leads and data flow automatically.

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  B2B

  With 5+ years in B2B marketing, I have built and scaled multi-channel growth strategies for SaaS companies across NA, EMEA, LATAM, and APAC. From PPC and ABM to marketing automation and analytics, I help businesses drive pipeline growth, reduce CAC, and improve lead-to-sales conversion with disciplined, data-driven execution.

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  SaaS

  Over the past 5+ years I have helped SaaS startups scale from early traction to multi-million-dollar pipelines through paid acquisition, content, and product-led growth. Whether you are self-serve or sales-led, I specialize in optimizing funnels, reducing churn, and improving activation, backed by hands-on execution and up to six-figure (USD) ad budget management.

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  B2C

  I have helped consumer brands acquire customers profitably across paid social, paid search, and lifecycle channels. B2C growth lives and dies on creative velocity and unit economics, so I focus on lowering CAC while protecting margin. I can help you scale acquisition, sharpen retention, and build a full-funnel system that turns first purchases into repeat revenue.

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  E-Commerce

  I have scaled DTC brands through Meta Ads, Google Ads, and email and SMS lifecycle flows. In e-commerce, profitable growth comes from creative testing, strong retention, and clean attribution, not just more ad spend. I can help you improve ROAS, build retention loops, and grow contribution margin as you scale.