Startup/Growth Marketing Consultant
I run a marketing consultancy freelancing to organisations and startups driven to make the world a better place. I've worked with startups like Domino Data Lab and Netlify and brands like Airbnb and AT&T. Previously, I was Head of Marketing at a data analysis company and Marketing Manager at an ecommerce company, where I drove lead generation, scaled user bases, and supported revenue goals. I have a Bachelor’s degree in Mathematics and Statistics, and founded an ecommerce startup. I was born in Vancouver and grew up in Singapore, before moving to Halifax, Tokyo, and Montreal. I'm currently based in London after 3 years on the road as a digital nomad.
I've bootstrapped a startup, and worked for bootstrapped to seed-stage to VC-funded startups. I’ve tried every marketing channel you can think of across the lifecycle of pirate metrics (Acquisition, Activation, Retention, Referral and Revenue). As a result, I have a pretty good idea on what kind of results you can expect from each marketing channel and how to make the most bang out of your buck.
Most startuppers have read The Lean Startup. I think the same methodologies should be applied to startup marketing and growth marketing. Build experiments, test channels, messaging, audiences. Measure: track the analytics, make data-driven decisions. Learn: double down on what delivers the most ROI, scale.
I think SEO and content is at the heart of marketing. I like to start any engagement with a SEO audit, which will then inform keyword strategy (for website, social, and ad copy), content strategy (how are you currently being found, and what content will resonate most with your audience?), PR/outbound marketing strategy.
I have a lifetime subscription to another SEO tool, which is what I use to perform SEO audits of clients' websites, as well as their competitors'. How are you doing in terms of SEO, especially when benchmarked against competitors? Are there content, keyword, and backlink opportunities we can uncover by auditing competitors' SEO?
I've managed 6-figures in Facebook Ads, for multiple clients. I've A/B tested ad copy, creative, and landing pages, tweaked and tested to optimize CPC, CPA, and ultimately demonstrate a closed-loop process that has strong ROI.
_The_ one thing that most would have in their MarTech stack. It's free, and it gets the job done. Do you have GA setup? Do you know how many visitors your site is getting daily, weekly, monthly? We want to track this so we know if our traffic is increasing month over month, and if our marketing efforts are paying dividends. We also want to see that visitors are engaging with our site and content, and staying longer. We want to know which sources they're being directed from, etc.
The all-in-one software for CRM, email marketing (newsletters, automated lifecycle drips), sales, and more. I've used Hubspot to build landing pages with contact forms, which data is then captured into their CRM. These leads are then auto-enrolled into a relevant drip email campaign to nurture them.
I am semi-technical and have built websites from scratch, but mostly work with Wordpress sites. I perform SEO and UX audits, and am able to go in and make the changes/optimizations myself.
-Qualified as a Climate Reality Leader and from Terra.do. -Facilitate Climate Fresk (workshops based on the UN’s IPCC report). -Support new businesses at The Greenhouse and Zinc to bring their climate innovation technologies to fruition and build commercial, scalable businesses. -Executed circular economy partnerships with local councils and stakeholders; identified and doubled down on growth channels for a circular food system startup.
■ Executed marketing campaigns resulting in upwards of 20% mom growth in traffic and leads ■ Created and ran PPC and SEM campaigns, evaluating their effectiveness against CAC/LTV ■ Built content strategy and editorial calendars, including keyword research and SEO ■ Managed teams of content, PR, and social media professionals ■ Worked with startups like Domino Data Lab and Netlify and brands like Airbnb and AT&T
Nexalogy is a technology firm that maps and analyzes user generated content across the web. ■ Responsible for strategy and execution of marketing and customer acquisition efforts ■ Supported lead generation and revenue growth goals for all product lines (1.5M AR) ■ Managed a highly skilled team including developers and content writers ■ Grew reach by 300% and new users by 10% mom, increased conversion by 2%, introduced email marketing with open rates and click rates consistently >2x industry average
Brandicted is a social commerce platform that allows users to shop via Instagram pictures. ■ Led Brandicted's branding efforts and product marketing initiatives ■ Oversaw product planning and positioning as well as the execution of customer acquisition and retention strategies ■ Developed marketing plans, coordinated all public relation initiatives, and executed promotional events
■ Founded an e-commerce site based on the principles of stylish and affordable fashion ■ Created Jolietta’s brand identity, visual communications on envisaged brand values and target demographic appeal ■ Developed e-commerce website with easy user interface and online payment system ■ Strategized several effective marketing/PR campaigns, brand development, website traffic generation, promotions and advertising while managing budgets and monitoring accounts