Nicole Chin

CRO is the foundation of growth marketing. It is a mix of analytical, creative and critical-thinking abilities. It is about being able to answer the 5Ws and how to ideate and execute tests to optimize, validate and iterate. I cover all areas of split testing (A/B and Multivariate)

I've done it all-- bootstrapping, ideation and prototyping, growth stages, mistakes and failures... I've led several growth and marketing teams to a min of $4mil and max of $100mil in revenue. The one indisputable trait that you must have as a growth marketer is a growth mindset. Within growth marketing, I cover user acquisition, engagement and retention, CRM, lifecycle marketing and growth-hacking

Personalisation used to be a growth hack. Today, it is a non-negotiable. Marketing automation (and martech) is the foundation to personalised marketing efforts and strategic communications. Discuss with me on how to implement or kickstart this function in your team.

I have experience in leading and directly managing event streams and data architecture pipelines through CDPs into world class analytics tools such as Mixpanel and Tableau. I cover all areas of Product Growth and some areas of Product Leadership.

Anyone who has done PPC will tell you that if you have a spot-on strategy for Facebook, the leads you get from the platform are some of the highest value customers you can get.

JIRA has been following me through the years since I joined product teams-- I've used the platform for project management, team and backlog management. Other similar tools I'm familiar with: Confluence, Basecamp, Wrike, Monday

Besides Mailchimp (which in my opinion, is actualy one of the most basic/simple EMS around. no shade intended) I have experience in Emarsys, Responsys and GetResponse

At Mindvalley we use ManyChat to orchestrate our Messenger channels via Chatbot, and to manage Whatsapp. We have grown those channels by over 4x in sales since. Other automation/engagement tools that I'm familiar with include Braze, Clevertap, Airship and Moengage.

Mixpanel is a top tier product analytics software. Not only have I built countless dashboards to cover insights in activation, engagement and retention. I've had hands-on experience in integration both directly and through CDPs.

I have experience in utilizing Salesforce as a DMP and other products under the company such as Einstein Analytics which is a Data Visualization software, and Responsys which is an Email Marketing software.

Segment is currently at the core of the marketing tech stack under my ownership. I have overseen and led complex integrations and implementation for core functions covering Data, Engineering, Product, Analytics, Customer Engagement.

I have experience using VWO for optimizing traffic and A/B tests for split traffic, lead funnels and landing pages. Besides VWO I have extensive experience in other testing tools such as Apptimize (Airship), Freshworks and Insider.