Nicolas Moulin
Email Marketer focused on Health and Beauty - Partner at Seven to One
Bio
With my girlfriend we created Seven to One from our passion for email design as well as ecommerce. We focus on Email Marketing for Health & Beauty ecommerces with over 500,000€ in yearly revenue. We don't only work on the design and structural aspect of it, but we dive deep into customer recurrency and lifetime value to build the best possible strategy to increase repetition. I have personally been a mentor on Growthmentor for the past two years, with over 130 reviews. If you are looking for guidance around email marketing, ecommerce, shopify for your brand, feel free to book a session and I'll do my best to help!
Expertise
Copywriting
By copywriting in my case, I don't mean blog. I mean finding the correct wording and messaging on your website, content, ads to drive conversion, whether it's in your Facebook Ads description, product page, buttons. There are many ways to shift the consumer perception through words only, and our goal through copywriting is to create value.
Email marketing
I currently work with Klaviyo, which I believe is one of the best email marketing platform for its support and user-friendly approach. We will think together what flows we can build, how to segment and structure them, as well as what messages to include in each flow.
Growth marketing
We will audit your current growth strategy and try to find areas of improvements to both allow you a better acquisition and also a higher retention. Potential tools for growth: Ads, Email Marketing, Influencer Marketing, Marketplaces, SEO.
PPC strategies
I have managed accounts with more than 300k € per month of spend in various platform, such as Facebook, Google, Linkedin, Pinterest, and more. I can audit your account to understand how your campaigns are structured and build a funnel according to your audience and goals. I can also assess you on the creative side, to find the best ad possible to run.
Toolkit
Google Ads
11 years of experienceCertified in all areas, having managed more than 40 accounts. Google Ads are sometimes overlooked when it comes to ecommerce, but are very useful to position your brand and also attract qualified users who are in the consideration phase. I can help you in Search, Display, Shopping or Youtube campaigns.
Facebook
13 years of experienceI was part of a Facebook Project, back in 2014, when Facebook Ads was launching in Europe, and all was about Page Likes (how times have changed). Certified Facebook Blueprint, I managed ecommerce accounts from 10k to 350k monthly spent. Facebook Ads is one of the fastest way to generate traffic and conversions for ecommerces, but as competition grows, it is necessary to understand its potential and limitations.
Google Analytics
10 years of experienceI work with Google Analytics on a daily basis to understand the quality of the traffic, identify opportunities, and better improve the ecommerce. Understanding Analytics means understanding your audience, behavior, and interests.
Youtube
10 years of experienceAs per Google Ads, since they are now part of the same platform, I helped launched multiple Youtube Campaigns for various clients, from small to big. Youtube is the fastest growing ad channel, and the creative aspect is super important. And now that there is a conversion objective, it is even more exciting for ecommerces.
Industries
Email Marketing
I specialise in Email Marketing for Fashion and Beauty brands, especially on Klaviyo. I help increase sales and retention by creating specific flows and campaigns to maximise interaction and conversion.
Fashion
Experience working with fashion brands on their ecommerce, performance marketing, and email marketing strategy. Some noticeable clients include Pompeii, Brava Fabrics, Paez, Massimo Dutti.
Digital Marketing
Experience working with fashion brands on their ecommerce, performance marketing, and email marketing strategy. I have worked with Facebook Ads, Google Ads, Pinterest Ads, Youtube Ads, RTB, Criteo. Some noticeable clients include Pompeii, Brava Fabrics, Paez, Massimo Dutti.
E-Commerce
Experience working with fashion brands on their ecommerce, performance marketing, and email marketing strategy. I mainly work with Shopify, since this is the most common platform used by the brands I talk to, but can also discussed about ecommerce in general. Some noticeable clients include Pompeii, Brava Fabrics, Paez, Massimo Dutti.
E-Commerce Platforms
If you have any questions regarding Shopify, and how to manage your Shopify website, I can help. I have worked with many brands who use Shopify as their CMS.
Beauty
Worked with multiple Beauty and Cosmetics brands in their ecommerce and email strategy rework to increase both their first-order rate as well as their repetition rate through a deep customer journey analysis.
Nutrition
Worked with supplement brands in tailoring their email content around a more educational approach to increase conversion and email performance, as well as developed a subscription model to increase customer repetition.