Nick Allen

Working in both startup and large organisations I've both formed and inherited teams of up to 21, and 13 direct reports. I've had the pleasure of coaching and mentoring design, performance marketing, email, content and events teams. Using Asana, Trello or Jira I've run agile marketing and sales at scale with both in person and remote employees across 6 time zones

Writing and recording content for brands, I used to blog and brief in some pretty elaborate ebook and research projects to writers. The key? Knowing your persona, and the action you want them to take. What do you want them to feel, do or share with a colleague? My best trick yet, has been building a content engine that not only creates subscription worthy newsletters, feeds and channels, but also brings in qualified leads SQLs FOR SALES, RIGHT AT THE START, AS PART OF THE CREATION PROCESS.

Figuring out what's holding back your funnel can be challenging. I'll help you isolate elements and test rapidly across a framework to give you quick results. We'll look at things from a channel, object, copy and element level across ads, your website and the destination URL. From there we could go a little less traditional and we can look at the sales side and what's working in cold calling, cold emails, discovery, POC and Pilot - what's leading your PLG funnel and potential upsell options.

Having built out marketing automation for four brands we can have a chat about the pitfalls, setting up for split testing, prioritisation of sequences and how automation can play into lead scoring. We can also explore enabling onboarding and the handover of leads to sales. Tools wise, I've used many but am most familiar with Hubspot, MailChimp, Active Campaign and Customer.io.

Living in NZ, I'm used to working remote. Since 2007, working in London, I've coached teams in Philadelphia, Toronto, Singapore and Manila, while reporting to New York. Working remote and asynchronously places emphasis on effective communications and solid project management procedures. It also means your "urgent question" can't interrupt someones flow state. It also gives you access to some of the best talent, working at their prime in environments and hours of their design and choice.

From pillar pages to on-page to link building to technical I've been working on generating what everyone calls "free organic leads" for the last 15 years. Let's see what you can create to get some snippet winning and page one content live.

Let's chat about cold calling ( and automated calling), cold emails, discovery, POC and Pilot - what's leading your PLG funnel and potential upsell options. How your sales playbooks are looking your pitch decks, supporting materials and battle cards look like. Plus, how marketing can really enable sales with product launches, events and BUYER INSIGHTS!

Intermediate level. I've set up a few automations from touchpoint mapping to newsletter creation, sequence planning and execution and integrations with CRMs like Firebase, Pipedrive and Hubspot. I'm familiar with their list based subscriptions model and how to transfer over to ongoing newsletters.

Used to split and view our Churn, activation and sales metrics across channels ChartMogul is powerful. Connect it to your Slack and you can get pings for every new sign up and also see when deals close $$$. It's brilliant for country and channel breakdowns to see where a global SaaS is getting cut-through or needs to focus. Dig in, and you can see if freemail vs business mail is a lead killer (one hot tip I'd give of sales is "busy" with tyre kickers)

Expert level: Even before 2014, I'd been consuming Hubspot content and using their free tools - But at Harcourts I took on a multi brand, multi website build in the COS and create automation sequences for 7 countries. Migrated 5 blogs and trained users on them globally. In 2019 I used it in force as a Marketing Automation tool, did two rebrands and powered our mid market sales engine with leads from our Hubspot powered site.

Intermediate: We used PipeDrive to power our outbound sales to enterprise level brands and to manage the onboarding setup of our SMB clients. connected to Hubspot and Zapping everywhere, it was a good tool for Kanban style deal movement and seeing our projected pipeline. Wasn't as good for structured data and ultimately I managed the migration to Hubspot where we could get a full client view of things.

I'm only a freemium user, but boy does this tool pack a punch. It covers off all your basics in SEO and Paid Search, Social mentions and basic site metrics. Great for getting you sites health humming from the get go in terms of broken links or finding terms your competitors are beating you on.