Eithiriel DeMeré

Hi everyone! I am a B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer. I have helped hundreds of companies with their product launches. I help determine and run qualitative and quantitative experiments for early-stage B2B SaaS companies to help inform go-to-market and launch strategies and tactics with data, for both new and existing products and features. (This goes well beyond A/B and multivariate testing.) I especially help with value proposition design and language-market fit. I build, grow, and engage communities. I work from the perspective of Customer Success or CX-led growth to help create WoM, brand advocacy, network effects. I don't do paid marketing or advertising. I do things that don't scale. I help create genuine relationships. I won't help you with short-term "wins." I don't do aggressive "growth hacking" type things. I play the long game.

• 

  Content marketing

  If you ask an inbound marketer, inbound marketing is not only the best thing since sliced bread – it’s the saving grace of marketing in general. Now, I will admit to having some bias towards Inbound. I think it works a helluva lot better for today’s customers who are becoming increasingly resistant to the “hard sell” tactics of outbound marketing. But, it’s not the be-all and end-all, everything-you-need, one-stop-shop for SaaS success.

• 

  Customer success

  Think of churn as a symptom, not the disease, and it’s usually caused by customers who either don’t have Success Potential or aren’t reaching their Desired Outcomes. And if the churning customers do seem to have success potential, then you’re going to have to dig deep (ie. voice of customer data, surveys, interviews) to find out what these “ideal” customers aren’t getting from you that they need.

• 

  Go to market strategy

  All companies at all stages are always going to market. And going to market means having an evolving game plan for reaching and serving the right customers in the right markets, through the right channels, with the right products, and the right value proposition. The goal of such a game plan to create a powerful CX that will: • Attract, win, and retain the most desirable customers • While driving high sales and market share growth, • At the lowest possible cost. 📌 Freedman nailed it.

• 

  Idea validation

  I apply the scientific method to hypotheses and help select and/or run discovery and validation experiments to test business ideas. I have a degree in psychology from the University of South Florida which is helpful in my knowledge for applying research methods.

• 

  Product market fit

  I will help you get to know your customer really, really well. And that is hard. For any size business. It’s as hard as it is vitally important, because everything you do, from developing your product, to marketing your product, to creating a brand that drives customers to you – it all starts here. So few startups get this right.

• 

  Buffer

  12 years of experience

  I've used Buffer for social media for my personal accounts and professional accounts. "Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results."

• 

  Intercom

  12 years of experience

  I've used Intercom for customer research and engagement initiatives for B2B and B2C SaaS. "We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again."

• 

  SaaS

  I am a B2B SaaS consultant highly specialized in product marketing, go-to-market strategies, and community-led growth. I helped co-found one of the first SaaS marketing agencies (ever!) in the mid 2000s.

• 

  App Marketing

  I've helped with over 500 software and/or app launches on Product Hunt, Indie Hackers, Hacker News, Peerlist, etc. as part of a broader go-to-market strategy.

• 

  Digital Marketing

  I have 25+ years of exp. in digital marketing, 15+ years of exp. in product marketing / GTM, 15+ years of exp. in SaaS, 25+ years of exp. in community management. As a product marketer, I establish high-level marketing strategies and work closely with product, marketing, sales, and other customer-facing teams to execute on those strategies. I focus on language-market fit to ensure that all internal and external communication by all teams is centered around the voice of the customer.

• 

  B2B

  I am a B2B SaaS consultant highly specialized in product marketing, go-to-market strategies, and community-led growth. I have been seen / featured in: • The BBC World Service • Forbes • The Next Web • Inc. • PBS • Venture Beat • etc.

• 

  Communities

  I have experience as a community manager at Product Hunt, Inbound.org/HubSpot, Zest.is, GrowthHackers.com, etc., and pair community-led growth with go-to-market strategies, especially for B2B SaaS startups.

• 

  Market Research

  All companies at all stages are always going to market. And going to market means having an evolving game plan for reaching and serving the right customers in the right markets, through the right channels, with the right products, and the right value proposition. This requires market research!

• https://copyhackers.com/2016/05/how-to-support-copy-with-images/
• https://www.invisionapp.com/inside-design/product-management-communication
• https://www.appcues.com/blog/customer-centric-user-onboarding/
• https://www.appcues.com/blog/customer-fit
• https://thinkgrowth.org/startup-founders-this-is-how-to-do-content-marketing-from-day-1-a2e1b9f908b8?gi=3987d9678ce2