Earnworthy helps local service businesses grow with smart strategy, high-converting funnels, and AI automation—offered through services, software, and training.

Nicholas Scalice
Growth Strategy | Marketing Funnels | AI Automation | HighLevel
Nicholas was absolutely amazing! He shared so many valuable tips and tricks on getting ready for launching a newsletter, and growing it. He also shared useful general guidelines on the specifics like writing subject lines and promotion on other platforms. Loved our chat, will definitely book another session! Great mentor, totally recommended.
My session with Nicholas was excellent. He provided the guidance I needed for getting started with a podcast. I left the sessions with a lot of notes and actionable points. His encouragement was motivating, and I’m looking forward to having a follow-up session once I’m further along with my project. Thanks so much, Nicholas!
The session with Nicholas was awesome! Het put in a lot of effort to review the materials I sent him and precisely identified a number of critical todos. I really appreciate how well explained and actionable his input is!
Bio
I run a small growth marketing consultancy called Earnworthy, founded in 2015 and based in Port St. Lucie, Florida. We specialize in growth strategy, marketing funnels, and AI automation — all built specifically for local service businesses. Over the past 16+ years, I’ve worked with marketing agencies, SaaS companies, and startups — but these days, I focus on helping home service pros, wellness providers, legal experts, and other small business owners build marketing systems that actually work (without the tech overwhelm). Whether you want help crafting a high-converting funnel, launching a smart follow-up automation, or rethinking your overall strategy, I’m happy to help. NOTE: If you're in ecommerce, I might not be the right fit. I work best with service-based businesses that want more leads, not more carts. 🌎 WHY I'M ON GROWTHMENTOR I’m not taking on new clients and don’t charge for these sessions. I’m here to give back up to one hour per week to the marketing community. If we talk, it’s just me helping however I can — no strings, no sales pitch. 🎓 CERTIFICATIONS & PARTNERSHIPS — HighLevel Certified Admin — AMA Professional Certified Marketer — DigitalMarketer Optimization Specialist — St. Lucie County Chamber of Commerce Board Member 🧰 SPECIALTIES & TOOLS I WORK WITH — Growth Strategy — Marketing Funnels — AI Automation — HighLevel — Zapier — ChatGPT — Unbounce — Landbot 💡 PODCAST & NEWSLETTER I host the Growth Marketing Toolbox podcast (with past guests like Seth Godin) and publish the Growth Marketing Weekly newsletter, trusted by 5,000+ marketers and founders.
Expertise
Content marketing
I've successfully launched and managed multiple blogs, newsletters, and podcasts over the last 14+ years and can provide customized feedback on various content marketing strategies.
Conversion rate optimisation
I'm a CXL Certified Optimizer who has built, tested, or optimized 2000+ landing pages in the last 14 years. From Unbounce to Microsoft Clarity, I stay up on the latest tools and best practices in this space.
Email marketing
Whether it's launching a cold email campaign, starting a newsletter, or improving engagement with your existing list, I've done it all when it comes to email. Want to get technical? We can discuss email deliverability. Want a review of your email copy? Sure!
Growth marketing
As a growth marketing consultant, I've helped 100s of brands develop, refine, and optimize their growth strategies using my unique "7F Method" where we focus on the 7 fundamentals of growth marketing.
Toolkit
ActiveCampaign
12 years of experienceI'm an ActiveCampaign Certified Consultant who specializes in helping brands get up and running on the platform, sending campaigns, creating automation, and much more.
Unbounce
13 years of experienceI'm an Unbounce Agency Partner who has reviewed, built, or optimized hundreds of Unbounce landing pages. I interact with the Unbounce team on a near-daily basis and there's no Unbounce challenge too big or too small!
Zapier
13 years of experienceI am a former Zapier Certified Expert and can help with pretty much any Zapier-related project. From setting up zaps, to troubleshooting errors, let's chat about your Zapier needs!
Industries
Marketing
Since 2009, I've been serving as a marketing consultant and the proud owner of a successful marketing agency, specializing in strategic growth solutions.
Email Marketing
As an ActiveCampaign Certified Consultant and Lemlist Partner, I'm adept at email marketing strategies and campaign management, including cold email and email automation.
Marketing Automation
I am the host of Growth Marketing Toolbox podcast, where we discuss the latest marketing tools and strategies to help businesses grow. I’ve worked extensively with many of the best marketing tool providers.