I write websites, landing pages, email sequences, ads, and pretty much any other marketing collateral you can dream up, mostly for B2B, Saas and B2C brands.

Necca Sampson
Conversion Copywriter @OwlCopy | Sales Funnel Strategist
Necca was fantastic! Having her expert eyes on my copy made all the difference, and she shared awesome ideas on validating the copy and strategy before we put it live. She was so gracious with sharing her time and knowledge. I'd jump at the chance to book a call with her again!
I just finished rewriting my notes from yesterday's call with Necca and I am absolutely stunned by how many action steps and clarity I am left with after this session! (over 20!) Necca is an incredible professional when it comes to copywriting and putting herself in the customer's shoes. She went the extra mile and even copy-pasted me an insightful message MY TARGET CUSTOMER has written on the internet. Throughout the whole conversation, she had rolled her sleeves brainstorming and working alongside me to improve our positioning, messaging, onboarding, even a few product features. Her input was invaluable! To the non-initiated, this would sound absolutely impossible to do in just one call. I have no words to express my gratitude for all the help and support I received from her for my startup!
Ridiculously, insanely, only-worthy-of-superlatives, helpful. Accommodating, considerate, thoughtful, prepared. I-don't-know-how-you-can-read-this-review-and-not-book-a-call-with-this-copywriting-queen! Thanks, Necca!
Bio
I love meeting fellow entrepreneurs-on-fire, and if you're here, you certainly fit the bill! If you're anything like me, you've invested 120% of yourself into your venture, spending time investigating platforms, integrating tools, and interpreting data. Probably more time than you'd admit to your own avatar. You've developed an enviable level of expertise. But when it comes to presenting your offer to prospects, well, you can use a fresh pair of eyes. Because in truth, you're appealing to decision-makers. And as of today, decision-makers are still human. (We'll keep it that way, GPT-3!) And humans are somewhat irrational, sometimes logical, always emotional creatures š š«š. Selling to our species, especially across digital channels, can be challenging. I use my 12 years of training + experience in copywriting, including 300+ critiques, to help you nail your messaging. So here's what you can ask me for help with: ā Defining a step-by-step sales funnel, both on-line and off-line ā Finding the words to connect with your target audience ā Clarifying your messaging for half-asleep users ā Optimizing your offer for easier onboarding ā Giving you real, honest but always sensitive feedback Sounds good? I look forward to hearing more about your project! I always review your files first, and on the chance that it falls out of my area of expertise, I'll let you know right away and try to recommend a better fit. Happy to help! ~Necca
Expertise
Conversion rate optimisation
Sure, I'm a conversion copywriter and there's a lot we can do to optimize your messaging. But to truly maximize conversions, we'll need to have a look at your audience and your offer, too. This holistic approach has enabled me to help several startups move past the 1M mark. Happy to help you, too!
Copywriting
It's a great big world out there, but is there room for your product or service? What can you do to position it well? Which features/ benefits will people really care about? How can you present your offer in a friendly, helpful way? Copywriting is my main focus, and I'd be happy to walk you through these questions and more so you can feel confident going out there.
Email marketing
Email is still the tried-and-tested of all marketing channels. Simply put, it works. If your emails AREN'T performing as well as you'd hoped, perhaps I can help you figure out why that's happening. And if you're planning a new sequence or campaign, and want some guidance, just message me.
Mindset coaching
You've heard this. Grit is a greater indicator of success than cognitive abilities, talents or skills. But what if you weren't born with that emotional muscle? What if the ups and downs of running your own business are running you down? Is there any way to BUILD grit? There is. I've helped 50+ founders and freelancers build grit with a simple, effective technique.
Toolkit
Trello
9 years of experienceSimple to use, yet highly effective! I use Trello boards to interface with clients, set my business goals, and communicate with my staff. Though I've used other project management tools, somehow, I'm always back to Trello.
Industries
Email
I've written hundreds of emails for Saas, events, non profits and service industries, and I've learned a thing or three about what converts. If you're having trouble with those campaigns or sequences, give me a try.
Messaging
What good is 15 years of running my copywriting business, taking weekly marketing classes and coaching/critiquing hundreds of newer copywriters if I don't spread the knowledge further? Happy to share what I've learned on my journey with you.
Experience
- B2B