Nayla Haber

In my previous roles, I am proud to have shaped the go-to-market strategy for four products across three countries, both at Amazon and later on at an early stage B2B start-up. I structured the sales and growth team, enhancing our recruitment process and successfully hiring five people in under four months. Additionally, I established a growth playbook for a start-up, driving 20x year-over-year growth through outbound sales, marketing programs, account-based marketing, webinars, and lead nurturing. What I would love and can help with: ✔️ Establishing growth sprints and processes for faster experimentations ✔️ Jobs to be done interviews ✔️ Sales operations and outbound sales motion ✔️ Strategic growth planning ✔️ Analytics, KPIs and forecasting ✔️ Product led growth

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  Building a team

  One of my achievements at DoubleCloud was building the first sales and growth team from the ground up. This involved defining the team structure and candidate profiles, establishing effective screening methods, training interviewers, and crucially, positioning the start-up to attract potential candidates.

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  Go to market strategy

  At Amazon, I spearheaded the launch of new payment services across three EU countries defining marketing channels, promotions and messaging. At DoubleCloud, I developed the sales go-to-market strategy, defining target industries and companies, value propositions, and personas, while leading the team to successful implementation.

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  Growth marketing

  Specializing in growth marketing for developer audiences—strategizing targeted content and digital channels and communities to drive engagement and adoption.

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  Product marketing

  Experienced in leading customer insights, including jobs to be done interview methodology, creating personas, positioning and messaging as well as sales enablement.

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  Sales

  Experienced in leading teams through the entire sales cycle, from qualifying opportunities and creating demos to engaging company-wide stakeholders and applying the MEDDIC methodology to successfully close deals.

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  Phantombuster

  5 years of experience

  Set-up and used Phantom Buster to scrape and enrich leads from various such as Slack Groups, LinkedIn Groups, LinkedIn Sales Navigator Lists. This was very useful to do hypertargeting based on industry, profile keywords, company's technology and interests of leads.

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  Hubspot

  5 years of experience

  I have led an automation manager to correctly set-up and maintain hubspot to perform following tasks - Emailing - Automation flows for lifecycle management - Lead scoring - Sales deal management - Analytics and reporting - Import & export leads - Tracking sales activities

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  Zapier

  5 years of experience

  Set-up Zapier to help us connect to Google Calendar and other tools for phone number validation that didn't natively integrate with Hubspot. This helped us fully automate processes of webinar invites.