Nathan Hudson
Mobile App Growth Consultant | Founder & CEO @ Perceptycs
Bio
Growing an early stage app? I'm a 2x former Head of Growth who specialises in helping startups reach product market fit and scale from pre-seed to Series B, through full-funnel growth experimentation. Having helped startups generate £millions and seen startups run out of funding, I understand the challenges of early stage growth. I can be your growth sparring partner and help you plot a route forward. Last year I founded Perceptycs - a strategic growth partner for early stage startups. We help mobile apps to build iterate across the full funnel (acquisition, activation, monetisation, retention) and drive revenue. Here are the things we can talk about: 🪄Finding product-market fit ⚙️ Growth strategy 👂 User research & JTBD 🔍 Behavioural and data analysis 🥨 Building growth models 🎨 Creative-led performance marketing 🗺️ Product-led growth ⚖️ Prioritisation & full funnel experimentation 🏗️ UX design & research 💸 Monetisation tests Past Talks & Podcasts: Business of Apps - Achieving product-market fit whilst growing 20% M/M App Masters - Unlocking Early Stage Mobile App Growth APS London 2023 - Achieving product-market fit whilst growing 20% M/M AGS London 2022 - Driving Up Growth Results by Collaborating Product & Marketing Teams (Panel) Let's talk about building a growth engine!
Expertise
Conversion rate optimisation
Landing page conversion ☑️ Sales page conversion ☑️ App store conversion ☑️ Play store conversion ☑️ Onboarding flow conversion ☑️ I can help with CRO...
Go to market strategy
I've seen product launches flop. 😔 I've seen product launches soar. 😃 And I've developed & implemented go to market strategies for B2B, B2C and D2C startups
Growth marketing
As a 2x former Head of Growth, I know a few things about growth marketing. We can discuss growth strategies, prioritisation frameworks, experimentation processes and understand where growth marketing fits in the wider ecosystem of startup growth. (Because growth is a cross-functional, collaborative effort) 🚀
PPC strategies
I've been running paid ads since 2015 and have experience across Meta, Google, Apple and Tik Tok. I also still create scripts and storyboards for paid social campaigns. Because what's paid social without the creative!
Product analytics
Funnel analysis? Correlation analysis? Cohort analysis? Implementing Segment, Amplitude, Mixpanel? Shifting from Google Analytics to a solution that lets you look at unaggregated data? Yes please!
Product market fit
Ah! 'Product Market Fit'...Not sure how to measure it or unsure if you've found it? I've used a variety of quantitative and qualitative methods to measure product market fit and can walk you through a systematic, iterative process I've used a to help startups with limited resources reach product market fit.
Technology and tools
Truth be told, in some circles I'm known as 'the stack guy'. Is it something I'm ashamed of? No. Is it something I'm proud of? Not really. But it does mean I can help out when it comes to what tools to use for CRM, attribution, product analytics, event tracking, testing paywalls etc.
User research
Customer interviews, PMF surveys, JTBD, usability tests, fleshing out ideas before you build them! IMO, user research should be a primary weapon in every growth person's arsenal.
Toolkit
Google Ads
12 years of experienceI started using Google ads to grow the family business back in 2015. And I still run Google Ads campaigns for some of our clients at Perceptycs. Hopefully I can help you to understand when and when not to use Google Ads.
Amplitude
7 years of experienceAmplitude is my favourite product analytics tool. I've used Amplitude pretty much everyday for the passed 3 years. From funnel analysis to cohort analysis to correlation analysis - let's a lot you can do with Amplitude.
Customer.io
7 years of experienceFrom in-app pop ups to push notifications, to email marketing, to merging all three in an event triggered, automated campaign. Customer.io makes it all possible.
Facebook
12 years of experienceMeta is where my expertise lies in terms of performance marketing. If you want to talk about creative testing, interest targeting, lookalikes, web to app, SKAN, attributing Meta conversions, I'm here :)
Mixpanel
7 years of experienceA lot of our clients use Mixpanel. So I also find myself in Mixpanel everyday. If you need help creating reports or building out funnels, allow me to introduce myself.
Segment
7 years of experienceI've created countless event tracking plans for Segment integrations. It forms the foundation of any mar-tech / growth stack I implement or advise on for mobile apps.