Natasha Mina

Hey, I’m Natasha 👋 I help early-stage startups grow their user base through efficient, scalable paid acquisition strategies with a strong focus on content and creatives that convert. I’ve worked closely with founders, often as a solo marketer, and know what it’s like to build from scratch with limited resources. At Taxfix, I helped grow the user base 5× and contributed to a 10× revenue increase leading paid marketing across new and mature markets. Today I lead marketing at an edtech startup (StartSteps) and support other founders on the side. Most early-stage teams I meet are trying to figure out how to grow without burning budget. I focus on helping you validate your ideas, launch fast, and lay the groundwork for scale. And because paid performance now depends more than ever on smart creative and content, I also support founder and employee-led marketing. I can help you tap into existing trends and build organic channels that complement your ad strategy. I also bring a strong focus on forecasting and unit economics helping founders understand how much they can afford to spend on acquisition based on lifetime value. Together we can map out sustainable CAC goals and scale your spend with confidence. We can chat about: - How to validate if you’re ready to run paid ads - What channel to start with (Meta, Google, TikTok, etc.) - Funnel basics: from landing pages to conversion - Copy, creative, and efficient ad structure - How to align your content strategy with performance goals - Forecasting CAC and LTV to make smarter, scalable growth decisions If you’re an early-stage founder trying to grow without wasting money or if you’re stuck between organic and paid efforts, I’d love to support you. Also, if you work as a solo marketing for an early stage startup and need help figuring out what to do and how to prove yourself, I'm here to chat. I also support founders (and especially other women or first-time creators) with self-promotion even when it feels cringe. Sometimes you just need feedback, a nudge, or a reframe.

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  Growth marketing

  Experience with setting up campaigns on Meta Ads, TikTok Ads, Google Ads Profitably scaling paid marketing channels Tracking and attribution Creative strategy

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  PPC strategies

  Experience with setting up campaigns on Meta Ads, TikTok Ads, Google Ads Profitably scaling paid marketing channels Tracking and attribution Creative strategy

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  ChatGPT

  4 years of experience

  As a solo marketer, freelancer, and expat mom, I use ChatGPT daily as my virtual assistant. I've developed prompt systems that save hours and make it feel like I have an intern on call 24/7. I can help you write high-impact prompts for creative testing, ad copy, content, reporting, and even data analysis so you get more done, faster.

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  Facebook

  6 years of experience

  I help early-stage startups set up Facebook/Meta Ads from scratch, including campaign structure, tracking, creative strategy, and audience targeting.

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  Mailchimp

  5 years of experience

  I’ve used Mailchimp to send email campaigns and set up automations for my own health coaching business and for clients. I can help with basic setup, audience segmentation, simple automations, and writing emails that actually get opened and clicked without overcomplicating it

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  Pipedrive

  3 years of experience

  I use Pipedrive to manage our sales and lead generation pipeline at StartSteps. I’m not a power user, but I can help you get started with basic setup, organize your pipeline stages, and connect tools like Zapier or lead forms to streamline follow-up and tracking.

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  Zapier

  3 years of experience

  I use Zapier to automate lead generation at StartSteps, including flows that connect Meta lead forms with Google Sheets and CRM tools. While I’m not an advanced user yet, I can help identify useful automations for early-stage teams and guide setup for high-impact workflows.