Natalia Burakova

With over 10 years in the industry and hands-on experience across 50+ mobile apps, I help teams move beyond surface-level tweaks to build sustainable, compounding growth systems. My background includes working with startups, corporations, and mobile publishers, building product teams, scaling monetization, and sitting on the buy-side of app acquisitions, so I know what drives high evaluation (and what kills deals). I can help when: • Users drop off during onboarding and never see the “aha” moment. • Trial conversion is low and not improving. • Trial-to-paid conversion is stuck or declining. • You're prepping for an acquisition and need to increase your app’s valuation. • Your growth team is executing, but not learning or improving fast enough. Ways we can work together: • Paywall & onboarding audit • Growth and monetization strategy • 1–3 months of hands-on advisory to build a growth mindset and set up the system you need to scale. If you want to drive meaningful growth or position your app for a successful exit, let’s chat.

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  Building a team

  I’ve built teams from the ground up, made a few mistakes, learned a lot. Hired some amazing people, let go of others, and reshaped things when it wasn’t clicking. If you’re figuring out how to build (or rebuild) your team, I’m happy to share what’s worked and what I’d do differently.

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  Conversion rate optimisation

  I take a holistic approach to improving conversion rates - optimizing every design detail to maximize performance and looking beyond individual screens to enhance the full user journey and strengthen value presentation. With hands-on experience across a portfolio of 50+ mobile apps in various domains, I build processes for continuous experimentation and insights mining, helping teams systematically improve conversion and revenue over time.

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  Go to market strategy

  I help teams build and execute go-to-market strategies that turn good products into successful launches. From identifying the right audience and positioning to choosing the best channels and messaging, I focus on what actually moves the needle. Whether you’re launching from scratch or entering a new market, I make sure you go to market with clarity, confidence, and traction.

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  Idea validation

  I help teams quickly test and validate ideas for mobile apps before investing in full development. Through market research, lean experiments, real user feedback and industry insights, I help you determine whether your idea solves a real problem, if people want it, and if it’s worth building. The goal is to get clear signals early so you can move forward with confidence or pivot before wasting time and resources.

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  Pricing strategy

  I help mobile and subscription-based products optimize their pricing strategy to drive revenue and better reflect customer value. This includes evaluating pricing models, aligning value with price and running experiments to test sensitivity, paywalls and upsells. With the right pricing structure, you can increase conversions, boost LTV and stop leaving money on the table.

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  Product analytics

  I help product teams set up and use product analytics to make smarter, faster decisions. From tracking key user behaviors to defining success metrics and building dashboards for visibility, I ensure teams have the right data and know how to act on it. Whether you're implementing a new analytics system, launching a feature, or optimizing an existing flow, I turn data into actionable insights that drive real product improvement.

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  Product management

  I work closely with cross-functional teams to prioritize what matters, ship impactful features, and continuously improve based on feedback and data. Whether starting from scratch or scaling an existing product, I bring structure, clarity, and momentum to the process.

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  Product market fit

  I help teams find and strengthen product-market fit by aligning what they’re building with what users truly need. Through user feedback, data analysis, and lean experimentation, I uncover the signals that show whether a product is solving a meaningful problem for the right audience. Whether you're launching something new or trying to revive a plateaued product, I help focus efforts where they’ll drive traction, retention and real market demand.

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  Venting frustration

  Trying to make a difference is tough. Tests fail, the market shifts, and people aren’t always as reliable as they first seem. It's important to share the frustration and not to be judged.

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  Amplitude

  9 years of experience

  I set up behavioral analytics systems, build the rules and processes teams need to track product performance, uncover data-driven insights and run A/B tests. My focus is on creating clear, actionable systems from scratch that help to make smarter product decisions and drive continuous growth with no extra hustle.